XING SE
Leading Design Department: 59 designers, 9 researchers, 4 texters and 30
customer associates. Budget 3 Mio Euro
Responsible for leading and developing Design and User Experience for all
business units. Driving the design strategy, reporting into CPO.
Finding talent and developing the UX culture & organization; we rebuilt the
product experience, created & introduced digital branding, established crossplatform
design systems, rebuilt channels and defined tone-of-voice &
content strategy; growing a team of designers, researchers, copywriters and
design-ops.