Owner/Freelancer
Inform Visuals
Keywords
Skills
I specialize in B2B communications, startup marketing, report design/automation, and creative program development.
Clients include:
Clients include:
- Startups launching innovative new products or seeking to secure funding
- Small to medium-sized businesses seeking to refine their brand image
- Tech, biotech and engineering companies that need help communicating complex ideas
- Professional service firms looking for support in publishing industry reports and publications
- Non-profits and purpose-driven companies seeking to grow their community of advocates
- Communication program development and implementation
- Creative direction and development of corporate collateral
- Presentation and pitch deck design
- Annual impact report design & production
- Visual content creation
- Social media strategy and guidelines
Project history
10/2014
-
Present
Outsourced B2B communications, startup marketing, report design/automation, and creative program development.
Services:
Services:
- Communication program development and implementation
- Creative direction and development of corporate collateral
- Presentation and pitch deck design
- Annual impact report design & production
- Visual content creation
- Social media strategy and guidelines
01/2009
-
10/2017
Director of Marketing Programs
Cynvenio Biosystems, Inc.
Introduction of a next-gen novel method of genomic testing to physicians & patients
- Management of communications programs
- Development and management of 3 brand families and 10+ products
- Creative direction and messaging for websites and marketing collateral
- Project management of LIS design/build and reporting processes
- Management of internal and external resources
- Product development support—software UI and packaging design
- Budget development and management
05/2007
-
11/2008
Director, Marketing
The Cradle
Development of a new social network and resource site for expectant parents (Official honoree, 2008 Webby Awards)
- Product development of site features and tools
- Management of company’s promotions and contests
- Online community development and management of community policies
- Management of SEO and search marketing strategy, customer acquisition
02/2006
-
05/2007
Director, Marketing
Sabeus
Strategic rebranding to introduce fiber optic sensors to the Oil & Gas industry
- Launched sensor products into two new market verticals
- Developed and implemented marketing budgets/plans
- Creative direction and implementation of communication plans to promote expanded
02/2005
-
02/2006
Sr. Marketing Manager
Neven Vision (Google)
Brand building of face recognition technologies for security & entertainment apps
- Established marketing department
- Development of messaging to educate and introduce recognition technologies
- Launched mobile entertainment and advertising products
- Achieved international media attention through press releases and articles
09/2002
-
02/2005
Marketing Manager
Sabeus, Inc.
Expansion of marketing efforts to rebrand and relaunch products
- Led the company’s re-branding efforts
- Creative direction and development of corporate collateral and website
- Planning and management of all aspects of trade shows/events
- Management of budgets and project timelines
02/2000
-
09/2002
Marketing Manager
CyOptics
Established U.S. presence of Israeli tech start-up
- Established the company's marketing department
- Developed a library of product materials, implemented all marketing programs, and garnered high-level press
11/1997
-
02/2000
Program Manager
NetVantage (acquired by Cabletron)
Key role in pre- and post-acquisition transition of marketing and program mgmt.
- Development of communications and messaging to support acquisition
- Developed and implemented product customization plans and processes internally among cross-functional teams as well as with OEM customers
- Competitive market research
05/1993
-
04/1997
Marketing Coordinator / Inside Sales
Unisolve
- Trained customers on custom accounting software
- Led software license audits resulting in the collection of substantial unpaid licensing fees
- Assisted in the design of the software user interface
Local Availability
Only available in these countries:
USA
Remote work is preferred. Onsite work and site visits in California are possible.
Other
Connect with me on LinkedIn: https://www.linkedin.com/in/heidimbrown/
