* Maintained updated understanding of writing industry and genre trends to strengthen writing
success and marketability.
* Managed requests for captions, social media, and website content and partnered with multiple
teams to confirm timely delivery of projects.
* Assisted corporate marketing team with developing content for advertising campaigns.
* Drove creation of quality content in variety of engaging formats, including articles, videos, and
social media.
* Presented drafts and rewrite copy based on feedback to achieve the desired effect.
* Consulted with sales, media, and marketing representatives to obtain information on products.
* Wrote articles, bulletins, sales letters, speeches, and other related informative, marketing, and
promotional material.
* Built and executed the project plans based on client specifications and feedback.
* Learned about the products to understand key features and the best methods for promoting
each.
* Improved product promotions by incorporating forward-thinking strategies based on the latest
data from consumer and market surveys.
* Engage consumers by targeting the language and tone of messages to the particular product,
medium and type of customer.
* Presented drafts and ideas to clients.
* Worked efficiently to meet the established deadlines while producing high-quality work.
* Consulted with sales and marketing team members to understand the product or service being
promoted.
* Assisted advertisers with improving messages to more easily connect with potential customers.
* Promoted wide range of products by writing engaging and fresh advertising copy.
* Conducted research to obtain factual information and authentic detail using sources such as
newspaper accounts, diaries, and interviews.
* Promoted the writing using social media postings and personal appearances like launches and
public readings.
* Wrote informative materials such as sales letters and articles to back up strategic promotional
campaigns.
* Rounded out works by fully developing the central themes, plots and characterizations.