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Janan Scafidi

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Last update: 07.06.2023

Copyeditor, Copyeditor, Technical Editor, Proofreader, Copywriter + Process Manager

Graduation: BS in Mass Communications: Copywriting
Hourly-/Daily rates: show
Languages: English (Native or Bilingual)

Keywords

Editing Web Accessibility Asana Search Engine Optimization Spelling and Grammar WordPress Adobe

Attachments

janan-scafidi-resume-2023.pdf

Skills


I've helped agencies + brands, like Porsche Latin America, Invincible Boats, Mercury Marine, Medtronic, The American Bar Association, The University of Miami, and Capital One, by reviewing their collateral and polishing up their copy. I've always felt like being called a proofreader just wasn't enough. It's definitely part of what I do, but I don't just fix spelling and grammar. I make content/stories/copy sound better.

I'm a critical thinker. I mentally digest the ideas I review. I question why a certain tone of voice was chosen. Who the audience is. Whether the words on the page make sense holistically. I'm a copywriter first and foremost, and I apply my whole skill set to what I do every day. I have extensive experience with Adobe, Asana, Excel, Microsoft Office, Word, web accessibility, WordPress, and SEO content.

Project history

01/2007 - 01/2017
Technical Editor, Proofreader, Copywriter + Process Manager
Capital One

Copywriter for Letters Governance project (this project was put in place to
align all non-marketing collateral to Capital One's client-facing style and
brand voice)

Applied working knowledge of complex brand creative intent across Branded
Card creatives (digital, print, scripts, etc.) as a technical editor & proofreader
checking for things like grammar, spelling, tone of voice, formatting
consistencies, audience appropriateness,

Created a regulatory/compliance-based review process for Capital One's
internet acquisition content

Highlighted as establishing a new benchmark for performance levelnoted
ability to have a calming influence on groups of people and to be able
to take chaotic information or situations, see the order, and implement
structure to the group, exercise, or information




Created and maintained Mandatory Inclusions resource tool (legal/
compliance-based spreadsheet of all terms/rules/regulations applicable to
US Card acquisition pieces) for US Card and Small Business across all
platforms: Direct Mail, Internet, E-mail, Social Media, SEM, Web accessibility,
Mobile, & Outbound

SME for website launch live reviews to manage holistic alignment with brand
standards and intent

Participated in 2 pilots for Capital One Direct Bank to show value and
integration model for the Technical Editor role

Cut cycle times by 50% by establishing a process for a new "creative pod" for
Capital One's new retail partners

Accountable for team leadership and representation, including daily standups,
weekly team meetings, and issue resolution and escalation

Actively managed day-to-day workflow for editor team

Created process tools to fully flesh out Technical Editor role in new
partnerships space, including SIPOC, RACI, Process Flow, SOPs

Local Availability

Only available for remote work
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