Copywriter for Letters Governance project (this project was put in place to
align all non-marketing collateral to Capital One's client-facing style and
brand voice)
Applied working knowledge of complex brand creative intent across Branded
Card creatives (digital, print, scripts, etc.) as a technical editor & proofreader
checking for things like grammar, spelling, tone of voice, formatting
consistencies, audience appropriateness,
Created a regulatory/compliance-based review process for Capital One's
internet acquisition content
Highlighted as establishing a new benchmark for performance levelnoted
ability to have a calming influence on groups of people and to be able
to take chaotic information or situations, see the order, and implement
structure to the group, exercise, or information
Created and maintained Mandatory Inclusions resource tool (legal/
compliance-based spreadsheet of all terms/rules/regulations applicable to
US Card acquisition pieces) for US Card and Small Business across all
platforms: Direct Mail, Internet, E-mail, Social Media, SEM, Web accessibility,
Mobile, & Outbound
SME for website launch live reviews to manage holistic alignment with brand
standards and intent
Participated in 2 pilots for Capital One Direct Bank to show value and
integration model for the Technical Editor role
Cut cycle times by 50% by establishing a process for a new "creative pod" for
Capital One's new retail partners
Accountable for team leadership and representation, including daily standups,
weekly team meetings, and issue resolution and escalation
Actively managed day-to-day workflow for editor team
Created process tools to fully flesh out Technical Editor role in new
partnerships space, including SIPOC, RACI, Process Flow, SOPs