02/03/2025 updated
20 % available
Senior ASO Manager with 8+ Years Experience in Mobile Game Marketing
Skopje, Macedonia Master of Marketing Degree
A/B TestingApp Store (IOS)Business MarketingDigital MarketingPerformance ManagementSearch Engine OptimizationInternational SalesOrganic GrowthPerformance ImprovementTeam ManagementGoogle Play
App Store Optimization (ASO)
Expertise in ASO strategies, including keyword optimization, A/B testing, and app store presence enhancement across major platforms like Apple App Store, Google Play, and Huawei.
Digital Marketing
Proficiency in data-driven marketing strategies, focusing on improving app visibility, boosting organic growth, and enhancing user acquisition across global markets.
Mobile Game Marketing
Specialized experience in leading ASO operations for mobile games, resulting in significant increases in organic downloads and app store visibility.
Performance Analysis
Utilization of industry tools such as Sensor Tower, Data.ai, AppTweak, Adjust, Mobile Action, AppsFlyer, and Tableau for tracking app performance, analyzing trends, and developing actionable insights.
Localization
Experience in leading the localization and optimization of app stores across various geographical regions, improving localized app rankings.
Cross-functional Collaboration
Strong ability to work with UA, design, product, and creative teams to ensure cohesive strategies for app launches and updates.
Team Management
Proven track record in managing ASO specialists and fostering a culture of continuous learning and performance improvement.
Expertise in ASO strategies, including keyword optimization, A/B testing, and app store presence enhancement across major platforms like Apple App Store, Google Play, and Huawei.
Digital Marketing
Proficiency in data-driven marketing strategies, focusing on improving app visibility, boosting organic growth, and enhancing user acquisition across global markets.
Mobile Game Marketing
Specialized experience in leading ASO operations for mobile games, resulting in significant increases in organic downloads and app store visibility.
Performance Analysis
Utilization of industry tools such as Sensor Tower, Data.ai, AppTweak, Adjust, Mobile Action, AppsFlyer, and Tableau for tracking app performance, analyzing trends, and developing actionable insights.
Localization
Experience in leading the localization and optimization of app stores across various geographical regions, improving localized app rankings.
Cross-functional Collaboration
Strong ability to work with UA, design, product, and creative teams to ensure cohesive strategies for app launches and updates.
Team Management
Proven track record in managing ASO specialists and fostering a culture of continuous learning and performance improvement.
Languages
GermanBasic knowledgeEnglishFluentSpanishBasic knowledge
Project history
Leading ASO operations for a portfolio of mobile games, driving a 30% increase in organic downloads through optimized app listings and A/B testing across app stores. Conducting keyword optimization and collaborating cross-functionally to ensure cohesive strategies for app launches and updates.
Spearheaded ASO efforts for a diverse portfolio of mobile apps, resulting in a 20% increase in app store visibility. Led the localization and optimization of app stores across various geos, improving localized app rankings by 10%.
Conducted keyword optimization and A/B testing for app store assets, increasing organic downloads by 25% and boosting conversion rates by 15%. Managed store relations with major platforms and developed localized marketing text for global audiences.