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Profileimage by Leon Seim Human Factors Engineer * User Researcher * UX/UI Strategist from Berlin

Leon Seim

Berlin
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Last update: 06.01.2024

Human Factors Engineer * User Researcher * UX/UI Strategist

Graduation: M.Sc. Human Factors@TU Berlin / Human Centered Design and Engineering@University of Washington / B.Sc. Business Psychology@FOM - University of Applied Sciences
Hourly-/Daily rates: show
Languages: German (Native or Bilingual) | English (Full Professional) | French (Elementary) | Italian (Elementary)

Keywords

Cognitive Psychology Information Architecture Market Research Project Management Prototyping Qualitative Research Quantitative Research User Interface Testing Usability Testing Interviewing

Skills

About
  • 7+ years professional experience in various industries and different roles like Research, IT Project-Management, Marketing & Sales. 
  • In-depth expertise and theoretical foundation through studies in Berlin and Seattle (BS & MS).
  • Experienced in dealing with challenging environments and complex stakeholder structures, always focused on mediation and excellent communication.

Focus/Roles​​​​​​
Areas of responsibility could include:
  • Current Status Determination: Identifying the existing state and potential areas for action.
  • Elaboration of Research Questions: Formulating specific questions that guide the research.
  • Research Design Development: Creating a comprehensive plan outlining the approach, methods, and techniques for the study.
  • Methodological Implementation: Implementing the chosen quantitative or qualitative research methods.
  • Evaluation and Analysis: Assessing and analyzing the collected data to derive meaningful insights.
  • Reporting and Documentation: Summarizing and documenting the research findings in a clear and concise manner.
  • Iteration and Integration: Incorporating the research insights into the design and development process, making iterative improvements.
I am open and flexible for projects of different sizes, scopes, and focuses, especially those that go beyond the classical research area and involve vertical and horizontal cooperation with a variety of stakeholders.

Scientific Approach
  • The design of human-technology interactions seldom adheres to absolute truths due to the intricate nature of human cognition, which defies straightforward categorization and tangible solutions.
  • Consequently, the implementation of carefully selected research methods and activities tailored to address intricate objectives serves as the cornerstone for continuous improvement and advancement.
  • True perfection resides within the iterative process, where relentless optimization and adaptation, guided by valuable insights, consistently yield long-term enhancements and progress.
  • An exceptional researcher demonstrates a profound awareness of the inherent limitations of their work. 

Project history

01/2023 - 04/2023
Research Consultant
Michael G. Foster School of Business (Pharmaceuticals and medical technology, 10-50 employees)
 Market Entry Strategies - BioTech Start-Up
  • ​​​​​​Entrepreneurial Research project to explore potential outcomes for a BioTech Start-Up and repare the future company to enter the market.
  • Market Research: Conducted thorough research to understand the industry landscape, market size, and trends, identifying potential customer segments and opportunities.
  • Customer Analysis: We gained insights into customer demographics, behaviors, preferences, and pain points to develop a customer-centric approach.
  • Competitive Analysis: We did analyze potential competitors to identify their strengths, weaknesses, and unique selling propositions, enabling differentiation and value proposition development.
  • Risk Analysis: Identied and mitigated potential risks and challenges associated with the project to ensure smoother implementation and minimize impact.
09/2022 - 12/2022
UX Strategist
University of Washington (Marketing, PR and Design, < 10 employees)
​​​​​Accessibility through Co-Design
  • Our team has successfully developed a prototype for an innovative mobile application that prioritizes accessibility features for individuals with limited vision. Employing a co-design approach, we actively collaborated with an individual directly affected by these challenges to gain invaluable insights and understand their user experience. By leveraging qualitative research methods, we acquired a comprehensive understanding of their needs and preferences.
  • Through iterative cycles and continuous feedback, we have refined the prototype to a ready-to-develop stage, ensuring a robust and user-centric solution.
  • With a solid foundation in place, the solution is ready to proceed with the development phase, confident that our efforts will yield a highly functional and accessible application that addresses the specific requirements of individuals with specific needs.
11/2021 - 08/2022
UX Researcher
ImmobilienScout24 (Internet and Information Technology, 250-500 employees)
UX Researcher for "Growth Enablement" - Immobilienscout24 (permanent contract)
  • Mixed methods UX research and insight management in agile product development, responsible for conducting fullstack quantitative and qualitative research activities (100+ Interviews executed and/or analyzed)
  • Counterpart for external research agencies and the statistical processing and presentation of external research data aswell as direct reporting to the management level. This shaped significantly the alignment of company's goals and supported the user-oriented focus of the company
  • Member of the interdisciplinary working group "democratize UX" to strengthen the user focus in all areas of business.
  • Planning and execution of research sprints, as well as training of colleagues in qualitative methods like interview techniques and strategies
  • Increase in research capacities by inventing the "Guided-Research" program, which was developed and established by me. The strong role of research and the subtle dissemination of user-centered decision making were significantly promoted in this context, due to the close collaboration with developers, designers, product managers and other disciplines, who were able to conduct their own research projects while being supported by an experienced researchmentor
08/2019 - 01/2021
HR Associate
Daimler Group Services Berlin GmbH (Automotive and vehicle construction, 500-1000 employees)
(permanent role) 
  • Advisor for students and Ph.D candidates/International students and cooperations officer.
  • Involved in the working group for continuous process optimization, lead for improvement projects in the area of international employees and interdepartmental networking.
  • Implementation of "Sharepoint" as internal library ressouce in order to increase efficiency.
09/2014 - 07/2019
Technical Sales Consultant
Porsche Berlin (Consumer goods and retail, 50-250 employees)
Several Roles (permanent contract)
  • Technical consulting services for national and international customers, selling of spare parts and accessoires and support of logistics processes as well as assistance in vehicle maintenance.
  • Developed and implemented a novel approach to effectively manage high volumes of customer inquiries. By introducing a rotational call center process, we have established a system that offers ample flexibility to accommodate the specific requirements of our clients. This innovative solution allows for seamless handling of large waves of customers, ensuring optimal customer service and satisfaction.
  • Demonstrating expertise in customer relationship management, impactful sales activities and executing effective marketing strategies including driving training and sales events with autonomy and success.
  • Accredited professional degree in the field of automotive engineering, commercial law, accounting and business administration (Apprenticeship: "Car Salesman")

Local Availability

Only available in these countries: Germany und Canada

Other

Comprehensive resume available upon request.
Profileimage by Leon Seim Human Factors Engineer * User Researcher * UX/UI Strategist from Berlin Human Factors Engineer * User Researcher * UX/UI Strategist
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