Digital Marketing & Social Media Freelancer
(Other, 10-50 employees)
Keywords
Strategy & Planning
Strategic consulting
Business Consultant
digital marketing consultant
Social Media Marketing
graphics design
instagrammarketing
youtube Marketing
Online Branding
Maintenance
online marketing & social media marketing
ContentManager
Media Content Management Systems
content marketing strategy
content marketing campaign
Inbound Marketing
Email Marketing Kampagnen
online marketing consultant
Online Marketing Consultants
Portfolio
Skills
Hi! I'm Lucy, a passionate and results-driven professional specializing in digital marketing, social media management, and graphic design. With a proven track record of transforming ideas into successful projects, I am dedicated to delivering creative and effective solutions tailored to your business needs.
Professional Experience
I started my career collaborating with esteemed brands such as BMW, Novotel, Mercure, Nokia, Samsung, and Heineken. By the age of 24, I advanced to the role of Digital Marketing Manager, where I led projects for eight years focusing on sales optimization, lead generation, and the development of user-centric e-learning platforms.
Since 2020, I have been operating as a freelancer, integrating my extensive experience to provide high-quality, customized services that drive business growth.
Skills and Expertise
Explore my work through my online portfolios:
I am eager to explore new opportunities and contribute to your business success. If you have a project in mind or wish to discuss how my skills can benefit your organization, please reach out:
Professional Experience
I started my career collaborating with esteemed brands such as BMW, Novotel, Mercure, Nokia, Samsung, and Heineken. By the age of 24, I advanced to the role of Digital Marketing Manager, where I led projects for eight years focusing on sales optimization, lead generation, and the development of user-centric e-learning platforms.
Since 2020, I have been operating as a freelancer, integrating my extensive experience to provide high-quality, customized services that drive business growth.
Skills and Expertise
- Graphic Design: Crafting compelling visual identities, logos, promotional materials, and editorial designs that resonate with target audiences.
- Digital Marketing: Strategizing and executing comprehensive marketing plans, including SEO optimization, email marketing campaigns, and management of paid advertising to enhance brand visibility and engagement.
- Social Media Management: Overseeing social media profiles, creating engaging content, planning effective campaigns, and analyzing performance metrics across platforms like Facebook, Instagram, and LinkedIn.
- User Experience (UX) Design: Developing intuitive and user-friendly interfaces for websites and digital platforms to ensure optimal user engagement and satisfaction.
Explore my work through my online portfolios:
- Behance: https://www.behance.net/lucianesturaro
- Dribbble: https://dribbble.com/LuSturaro
I am eager to explore new opportunities and contribute to your business success. If you have a project in mind or wish to discuss how my skills can benefit your organization, please reach out:
- Email: luhsturaro@gmail.com
Project history
01/2021
-
01/2025
Over the past three years, I have collaborated with multiple clients, developing and executing tailored marketing strategies to enhance brand presence and engagement.
- Social Media Content Creation: Designed and produced engaging content for various social media platforms, including posts, banners, and advertisements, to boost audience interaction and brand recognition.
- Visual Design Development: Created high-quality visual assets, such as graphics and mockups, ensuring consistency with clients' brand identities across digital channels.
- Marketing Strategy: Developed comprehensive marketing plans and roadmaps, aligning with clients' business objectives to drive growth and market penetration.
- Campaign Management: Managed and optimized online advertising campaigns, focusing on increasing sales results and achieving key performance indicators (KPIs).
- Market Analysis: Conducted competitive analysis and market research to inform strategic decisions and identify growth opportunities.
- Reporting and Analytics: Prepared strategic reports, analyzing campaign performance and providing actionable insights for continuous improvement.
02/2023
-
10/2023
Digital Marketing Strategist
Namu
(Internet and Information Technology, 10-50 employees)
- Marketing Campaign Coordination: Oversee the seamless execution of marketing campaigns and social media content by coordinating all involved components.
- Inbound Marketing Implementation: Plan and execute inbound marketing strategies, including the development, monitoring, and optimization of automation workflows, sales funnels, conversion rate optimization (CRO), customer persona research, and content creation such as e-books, infographics, and blog posts.
- Content Strategy Development: Create and implement comprehensive content plans that establish effective sales funnels, focusing on lead generation, nurturing, qualification, and driving sales conversions.
- Social Media Management: Manage and enhance brand presence across platforms including Facebook, Instagram, YouTube, and LinkedIn, ensuring consistent and engaging content delivery.
- Content Curation and Briefing: Curate conversion-focused content and develop detailed briefs for design and audiovisual production teams to ensure alignment with marketing objectives.
- Advertising Campaign Management: Design and manage advertising campaigns aimed at boosting sales performance and achieving revenue targets.
08/2019
-
10/2019
Sales And Marketing Team Member
Seda College
(Other, 10-50 employees)
- Lead Generation and Target Audience Identification: Research and identify target audiences to generate qualified sales leads through various channels.
- Client Engagement: Conduct outreach through telephone and face-to-face meetings to establish and nurture client relationships.
- Sales Strategy Contribution: Assist in the development and execution of sales strategies throughout the year to meet organizational goals.
- Performance Target Achievement: Work diligently to meet or exceed monthly sales and revenue targets as set by the director.
- Customer Relationship Management: Build and maintain lasting relationships with customers, ensuring client development beyond the initial transaction through consistent follow-up via phone, email, and written correspondence.
- Market Trend Analysis: Identify and analyze market trends, effectively communicating insights to management to inform strategic decisions.
- Customer Needs Assessment: Engage with customers to understand and document their needs, ensuring clear communication of requests to relevant teams.
- Upselling Initiatives: Proactively seek opportunities to upsell products or services, enhancing customer value and company revenue.
- CRM Management: Maintain and update the Customer Relationship Management (CRM) system, ensuring accurate and up-to-date customer information.
10/2014
-
10/2018
Digital Marketing Manager
Medcel
(Internet and Information Technology, 50-250 employees)
✔️ Marketing Strategy Development and Execution: Create comprehensive marketing plans, roadmaps, and roll-out strategies to effectively promote products and services.
✔️ Digital Marketing Leadership: Design and implement online marketing strategies to enhance brand visibility and engagement across digital platforms.
✔️ Budget and Financial Oversight: Manage the marketing budget and Profit & Loss (P&L) statements to ensure financial efficiency and alignment with business objectives.
✔️ Team Leadership and Collaboration: Lead and coordinate cross-functional teams, fostering collaboration to achieve marketing goals.
Project Development with IT Collaboration: Partner with the IT department to develop and launch new projects that support marketing initiatives.
✔️ Performance Metrics Management: Monitor and control Key Performance Indicators (KPIs) to assess the effectiveness of advertising campaigns and implement improvements as needed.
E-commerce Oversight: Manage e-commerce platforms to drive online sales and enhance user experience.
✔️ Online Campaign Management: Plan, execute, and optimize online marketing campaigns to achieve desired outcomes.
✔️ Competitive Analysis and Market Research: Conduct thorough market research and competitor analysis to inform strategic decision-making.
✔️ Strategic Reporting: Prepare and present strategic reports that provide insights into marketing performance and recommend actionable improvements.
✔️ Digital Marketing Leadership: Design and implement online marketing strategies to enhance brand visibility and engagement across digital platforms.
✔️ Budget and Financial Oversight: Manage the marketing budget and Profit & Loss (P&L) statements to ensure financial efficiency and alignment with business objectives.
✔️ Team Leadership and Collaboration: Lead and coordinate cross-functional teams, fostering collaboration to achieve marketing goals.
Project Development with IT Collaboration: Partner with the IT department to develop and launch new projects that support marketing initiatives.
✔️ Performance Metrics Management: Monitor and control Key Performance Indicators (KPIs) to assess the effectiveness of advertising campaigns and implement improvements as needed.
E-commerce Oversight: Manage e-commerce platforms to drive online sales and enhance user experience.
✔️ Online Campaign Management: Plan, execute, and optimize online marketing campaigns to achieve desired outcomes.
✔️ Competitive Analysis and Market Research: Conduct thorough market research and competitor analysis to inform strategic decision-making.
✔️ Strategic Reporting: Prepare and present strategic reports that provide insights into marketing performance and recommend actionable improvements.
11/2011
-
04/2014
Product Manager | UX Design
Medcel
(Other, 50-250 employees)
- Design Prototyping: Develop interactive prototypes for applications, advergames, and online course platforms to visualize and test design concepts.
- Customer Requirements Analysis: Collaborate with stakeholders to define and prioritize detailed customer needs, ensuring alignment with project objectives.
- Agile Methodology Enhancement: Implement and refine agile practices, including A/B testing, to improve team workflows and project outcomes.
- Customer Satisfaction Improvement: Analyze customer feedback and satisfaction metrics to identify areas for enhancement and implement strategies to address them.
- Opportunity Identification and Problem-Solving: Detect growth opportunities and address complex challenges through innovative solutions.
- Product Growth Strategies: Explore and implement new approaches to drive product growth and market reach.
- Usability Optimization: Enhance product usability by conducting user research and applying best practices in user experience design.
- Cross-Functional Collaboration: Work closely with engineering and design teams to ensure cohesive development and implementation of project features.
Local Availability
Only available for remote work
