Marketing & Communication Specialist
RODA srl
(Other, 50-250 employees)
Keywords
Graphic Design
E-Commerce
Architectural Design
Brochure Design
Digital Marketing
Direct Marketing
Marketing
Product Information Management
Social Media
Catalogues
Skills
After my studies at the Politecnico di Milan as Interior Designer and some short experiences, I have developed skills in digital marketing and e-commerce. I followed the development and management of e-commerce sites, taking care of the product catalog, of the site contents, of the promotional activities, of the creation of all online and offline graphics and of product packaging design. I currently work in the Corporate Marketing office of RODA srl, where I deal with email marketing, update and managing of the website, update of the social media channels, graphic design, update of design and architecture portals. I also support the colleagues with the creation of marketing materials, such as catalogues, price lists, brochures, presentations and in the activities related to the Milan Salone del Mobile.
Project history
02/2022
-
Present
Currently, I am part of the Corporate division in the marketing department of RODA, where I perform the following activities:
- Management and updating of institutional websites
- Management and updating of architecture and design portals (Archiproducts, Architonic, ArchiExpo), content creation for advertising campaigns on portals
- Copy creation and scheduling of social media posts (Instagram, Facebook, LinkedIn)
- Creation of Pinterest content (organic and advertising)
- Newsletter layout and distribution, management and updating of mailing lists
- Creation of various graphic materials for digital and print
- Support during photo shoot productions
- Assistance in organizing and attending the stand during the Salone del Mobile in Milan
- Management and updating of institutional websites
- Management and updating of architecture and design portals (Archiproducts, Architonic, ArchiExpo), content creation for advertising campaigns on portals
- Copy creation and scheduling of social media posts (Instagram, Facebook, LinkedIn)
- Creation of Pinterest content (organic and advertising)
- Newsletter layout and distribution, management and updating of mailing lists
- Creation of various graphic materials for digital and print
- Support during photo shoot productions
- Assistance in organizing and attending the stand during the Salone del Mobile in Milan
02/2020
-
02/2022
E-commerce & Digital Marketing Specialist
Naturale Italiano
(Other, < 10 employees)
I am responsible for the implementation and updating of the e-commerce website and of a new company division focused on promoting sales abroad on behalf of Italian producers in the food sector:
- Updating and optimizing product pages on the e-commerce website
- Optimizing content on the e-commerce website
- Post-production of images
- Creation of landing pages
- Creation pf graphics
- Scouting of new suppliers for digital marketing activities
- Creating and sending of DEMs with MailChimp
- Planning, creating, and monitoring campaigns on Meta Business Suite, including target audience creation and management
- Monitoring and analyzing digital campaign results and website analytics
- Creation of reports and presentations on completed activities
- Planning of digital marketing activities
- management of internal and external company projects using Asana
- Overseeing the setup and implementation of Amazon Stores for customers-
- Management and update of the Amazon company store
- Updating and optimizing product pages on the e-commerce website
- Optimizing content on the e-commerce website
- Post-production of images
- Creation of landing pages
- Creation pf graphics
- Scouting of new suppliers for digital marketing activities
- Creating and sending of DEMs with MailChimp
- Planning, creating, and monitoring campaigns on Meta Business Suite, including target audience creation and management
- Monitoring and analyzing digital campaign results and website analytics
- Creation of reports and presentations on completed activities
- Planning of digital marketing activities
- management of internal and external company projects using Asana
- Overseeing the setup and implementation of Amazon Stores for customers-
- Management and update of the Amazon company store
02/2019
-
01/2020
E-commerce & Digital Marketing Specialist
Bosj srl
(Other, < 10 employees)
For the company, operating in the beauty industry, I was responsible for the e-commerce website, for the social media profiles and web marketing activities:
- Management and update of the e-commerce website
- Creation of landing pages for campaigns
- Development of graphic and promotional content for both online and offline use (catalogs, brochures, banners, presentations, campaigns, flyers)
- Management of the online product catalogue
- Creation and post-production of photographic materials
- Production and editing of videos
- Customer service support
- Creation and management of the social media editorial calendar
- Design and sending of newsletters
- Management of online promotions
- Management and update of the e-commerce website
- Creation of landing pages for campaigns
- Development of graphic and promotional content for both online and offline use (catalogs, brochures, banners, presentations, campaigns, flyers)
- Management of the online product catalogue
- Creation and post-production of photographic materials
- Production and editing of videos
- Customer service support
- Creation and management of the social media editorial calendar
- Design and sending of newsletters
- Management of online promotions
04/2015
-
01/2019
E-commerce & Digital Marketing Specialist
Croci Spa
(Other, 50-250 employees)
I was responsible for the launch and development of a new brand operating in the sale of loose-leaf tea and tea accessories, targeting both B2B and B2C markets:
- Research and development of new products in collaboration with international suppliers
- Design of the coordinated image for the new corporate brand
- Planning and managing of the launch activities for the new brand
- Development of graphic and promotional content for both online and offline use (catalogs, brochures, banners, presentations)
- Creation of the first website with integrated e-commerce functionality on WordPress
- Management and updating of the e-commerce website on PrestaShop
- Management and update of B2C marketplaces (Amazon and ePrice) and the Amazon Vendor platform (UK, DE, FR, IT)
- Production and post-production of photographic materials
- Creation of materials for events
- Design and development of graphics for print advertising
- Design and creation of product packaging
- Management of the online and offline product catalog, updating product sheets
- Inspection of incoming goods and verification of packaging compliance
- Creation of promotional materials
- Data collection and report preparation
- Management and updating of the website content
- Creation and management of B2B and B2C price lists
- Organization of trade fairs and industry events
- Writing and editing of SEO-optimized content for the website
- Design and sending of newsletters with MailChimp
- Processing of B2B and B2C orders, coordination with warehouse, logistics, and accounting teams
- Direct communication with B2B and B2C customers
- Customer service and handling of returns and complaints
- Management of digital marketing activities
- Research and development of new products in collaboration with international suppliers
- Design of the coordinated image for the new corporate brand
- Planning and managing of the launch activities for the new brand
- Development of graphic and promotional content for both online and offline use (catalogs, brochures, banners, presentations)
- Creation of the first website with integrated e-commerce functionality on WordPress
- Management and updating of the e-commerce website on PrestaShop
- Management and update of B2C marketplaces (Amazon and ePrice) and the Amazon Vendor platform (UK, DE, FR, IT)
- Production and post-production of photographic materials
- Creation of materials for events
- Design and development of graphics for print advertising
- Design and creation of product packaging
- Management of the online and offline product catalog, updating product sheets
- Inspection of incoming goods and verification of packaging compliance
- Creation of promotional materials
- Data collection and report preparation
- Management and updating of the website content
- Creation and management of B2B and B2C price lists
- Organization of trade fairs and industry events
- Writing and editing of SEO-optimized content for the website
- Design and sending of newsletters with MailChimp
- Processing of B2B and B2C orders, coordination with warehouse, logistics, and accounting teams
- Direct communication with B2B and B2C customers
- Customer service and handling of returns and complaints
- Management of digital marketing activities
05/2014
-
03/2015
E-commerce & Marketing Assistant
MyMito GmbH - Cubit
(Other, 10-50 employees)
I oversaw the company's development in the Italian market and assisted with marketing activities, including:
- Liaising with journalists, bloggers, and press officers to share information about the company and its products
- SEO and marketing activities for the Italian version of the website
- Creating of graphic materials to support the sales division and the marketing activities
- Competitor analysis
- Proofreading content for the Italian website
- Assisting with the management of the online catalog and website updates
- Supporting the research and development of new products
- Analyzing the Italian market and gathering sector-specific data
- Creating content for both the Italian and English websites
- Writing articles for the website
- Liaising with journalists, bloggers, and press officers to share information about the company and its products
- SEO and marketing activities for the Italian version of the website
- Creating of graphic materials to support the sales division and the marketing activities
- Competitor analysis
- Proofreading content for the Italian website
- Assisting with the management of the online catalog and website updates
- Supporting the research and development of new products
- Analyzing the Italian market and gathering sector-specific data
- Creating content for both the Italian and English websites
- Writing articles for the website
Certifications
Digital Advertising
Ninja Business School
2023
FCE - First Certificate of English
Cambridge Institute of English
2010
Local Availability
Only available for remote work
