Initiated the startup's data science function. I grew out the team and designed and implemented the architecture behind the ML systems. This streamlined development work and led to ongoing LTV, Retention, ARPU and IMPU improvements.
Productionised ML models in both the cloud and edge (mobile) devices, embedded within our SDK. Models include predicting LTVs, categorising new games based on their screenshots and an optimised monetisation setup for games.
Integrated segmentation within AB Testing, so that each user segment can be served the optimal player experience.
Evangelised good research practices, enabled data-driven decisions and fostered a fun and collaborative culture.