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Nathali Lima


Last update: 17.07.2019

Creative Manager

Graduation: not provided
Hourly-/Daily rates: show
Languages: English (Native or Bilingual) | Portuguese (Native or Bilingual) | Spanish (Full Professional)


Innovation Partnerships Creatividad Sales Strategic Thinking Campaigns




Senior creative strategist, navigating content innovation and sales solutions for over 10 years.
I value insight + strategy + a diverse environment as the foundation for the best results. Also, I love working with passionate and fun people, in the end it's all about the people!

Main skills:
• Expertise in different areas in the entertainment and tech industries
• Ability to think in terms of platforms, campaigns, partnerships and experiences
• Experience working with several partners / on several projects simultaneously
• Event development, conceptualisation and production knowledge
• Experience working with international peers collaboratively

Project history

Partnership Manager @ Twitter
• Led communications with media companies, talent agencies, talents and digital content partners.
• Onboarded new partners onto Twitter Sponsorship marketplace and worked on monetization strategies.
• Negotiated and secured exclusive content, ensuring the most valuable conversation for the platform.
• Coached publishers and partners about Twitter tools to make it comfortable, easy and safe.
• Using a data-driven approach, shared insights about the entertainment ecosystem and partners to Twitter executives and clients.
• Navigated content innovation and sales solutions.

Head of Planning @ Oito.Agency
// Managed the brand activation and entertainment team.
// Managed the social media team.
// Created the concept and guest experiences for Absolut Art Resistance event and curated the lineup; Created the audience experiences for all events of the Red Bull Music Academy Festival SP - 2017.
// Worked with brands like: Red Bull, Nike, Ray Ban, Fox Network Group and Pernod Ricard Brands.

New Business Manager @
// Created the concept and oversaw 'Oi Telecom' product experience strategy at Rock in Rio, that had a 92% conversion rate and over 120K app downloads - required as part of the experience - in less than a month, also responsible for account management
// Headed a Spotify VR Experience at Campus Party that reached over 1100 people on site; pictures on Spotify’s Twitter had 94% of RT; the customised playlist had over 16k plays in 2 days
// Created branded experiences, activations and digital solutions focusing both on the client and consumer
// Provided creative consultancy on how to explore new mediums and technologies
// Managed and oversaw the social media team
// Worked with clients such as: Spotify, Twitter, Google, Rock in Rio, Dubai Design Week

Local Availability

Only available in these countries: Brazil
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