Branding & Communications Manager
(Transport and Logistics, 500-1000 employees)
Keywords
Branding
Adobe Photoshop
Search Engine Optimization
Market Research
Digital Marketing
Google Analytics
Graphic Design
Marketing Communications
Social Marketing
Marketing
Skills
Brand Development, Paid Media Strategy · Market Analysis · MailChimp · Advertising · Content Strategy · Press Releases · B2B Marketing · Canva · P&L Management · Marketing Strategy · Social Media Marketing · Analytical Skills · Digital Marketing · Brand Management · Web Analytics · Marketing · Search Engine Optimization (SEO) · Email Marketing · Search Engine Marketing (SEM) · Online Marketing · Content Marketing · Graphic Design · Market Research · Lead Generation · Microsoft Office · Adobe Photoshop · Google Analytics · Microsoft Word · Microsoft PowerPoint · Microsoft Excel · Communication · Marketing Communications · Brand Marketing
Paid Media Strategy · Market Analysis · Multi-Channel Marketing · Product Development · Content Strategy · Canva · Digital Marketing · Marketing · Search Engine Optimization (SEO) · Graphic Design · Market Research · Lead Generation · Microsoft Office · Adobe Photoshop · Google Analytics · Microsoft Word · Microsoft PowerPoint · Microsoft Excel · Communication · Photo Retouching · Facebook Ads · Marketing Communications · Brand Marketing
Social Media Marketing · Photography · Graphic Design · Microsoft Office · Adobe Photoshop · Adobe Premiere Pro · Adobe Lightroom · Microsoft Word · Microsoft PowerPoint · Microsoft Excel · Facebook Ads Manager · Communication · Photo Retouching · Facebook Ads · Marketing Communications · Brand Marketing
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, analytics, Facebook Ads, Google Ads, Google AdWords, Google Analytics, HubSpot, Salesforce
Paid Media Strategy · Market Analysis · Multi-Channel Marketing · Product Development · Content Strategy · Canva · Digital Marketing · Marketing · Search Engine Optimization (SEO) · Graphic Design · Market Research · Lead Generation · Microsoft Office · Adobe Photoshop · Google Analytics · Microsoft Word · Microsoft PowerPoint · Microsoft Excel · Communication · Photo Retouching · Facebook Ads · Marketing Communications · Brand Marketing
Social Media Marketing · Photography · Graphic Design · Microsoft Office · Adobe Photoshop · Adobe Premiere Pro · Adobe Lightroom · Microsoft Word · Microsoft PowerPoint · Microsoft Excel · Facebook Ads Manager · Communication · Photo Retouching · Facebook Ads · Marketing Communications · Brand Marketing
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, analytics, Facebook Ads, Google Ads, Google AdWords, Google Analytics, HubSpot, Salesforce
Project history
08/2021
-
Present
- Analyze brand positioning and consumer insights, Shape and communicate our vision and mission
- Translate brand elements into plans and go-to-market strategies
- Manage a team of marketing people working on brand initiatives
- Lead creative development to motivate the target audience to “take action”
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns and assess ROI and KPIs
- Monitor market trends, research consumer markets, competitors’ activities and consumer reactions
- Oversee new and ongoing marketing and advertising activities
- Devise innovative growth strategies
- Align the company around the brand’s direction, choices and tactics
- Attain the SEO and Google Analytics metrics, Marketing and the Ad Sales marketing
- Develop and implement Digital Brand Marketing and Communications campaigns and strategies and monitor their success
- Advocate all cross-platform campaigns to build brand awareness in the market with the several enhanced Key Performance Indicators
- Customized presentations while executing projects involving quantitative analysis & industry research
- Aiding in content writing for the website, blog, social media, and sales & marketing collateral
- Steer the creation of communications collateral to ensure consistence with the brand including white papers, website copy
- Translate brand elements into plans and go-to-market strategies
- Manage a team of marketing people working on brand initiatives
- Lead creative development to motivate the target audience to “take action”
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns and assess ROI and KPIs
- Monitor market trends, research consumer markets, competitors’ activities and consumer reactions
- Oversee new and ongoing marketing and advertising activities
- Devise innovative growth strategies
- Align the company around the brand’s direction, choices and tactics
- Attain the SEO and Google Analytics metrics, Marketing and the Ad Sales marketing
- Develop and implement Digital Brand Marketing and Communications campaigns and strategies and monitor their success
- Advocate all cross-platform campaigns to build brand awareness in the market with the several enhanced Key Performance Indicators
- Customized presentations while executing projects involving quantitative analysis & industry research
- Aiding in content writing for the website, blog, social media, and sales & marketing collateral
- Steer the creation of communications collateral to ensure consistence with the brand including white papers, website copy
02/2021
-
08/2021
Marketing Strategist
CREATIX DIGIBAR
Mumbai
* Empowered digital marketing team of 4 with strategic marketing plans and analytical inputs for managing
pipelines and optimizing Digital Marketing campaigns
* Oversaw project briefs and ad sales in Google Analytics, increasing revenue
* Improved outreach of customer brands through cross-channel marketing communications and project
management developed by the Project teams
* Achieved value to customers by creating and executing integrated marketing & business development plans
for New Projects
* Empowered digital marketing team of 4 with strategic marketing plans and analytical inputs for managing
pipelines and optimizing Digital Marketing campaigns
* Oversaw project briefs and ad sales in Google Analytics, increasing revenue
* Improved outreach of customer brands through cross-channel marketing communications and project
management developed by the Project teams
* Achieved value to customers by creating and executing integrated marketing & business development plans
for New Projects
10/2020
-
12/2020
Digital Marketing Manager
LATERAL VIEW TECHNOLOGIES
Mumbai
* Escalated revenue growth of B2B & B2C clients via creating effective Content Delivery and conduct market
research
* Produced innovative social media advertising campaigns, content marketing, and product launch plans
* Administered graphics , collateral, marketing materials & images while ordering various materials for
marketing
* Developed Digital Marketing Strategies, delivered key primary market research, manage marketing campaigns
& vendor relationships
* Escalated revenue growth of B2B & B2C clients via creating effective Content Delivery and conduct market
research
* Produced innovative social media advertising campaigns, content marketing, and product launch plans
* Administered graphics , collateral, marketing materials & images while ordering various materials for
marketing
* Developed Digital Marketing Strategies, delivered key primary market research, manage marketing campaigns
& vendor relationships
11/2019
-
08/2020
Senior Customer Service Executive
TELEPERFORMANCE INDIA
04/2016
-
08/2019
Photographer and Designer
04/2013
-
08/2014
Branding Manager
CITY DAIRY PRIVATE LIMITED
Certifications
Post Graduate Certificate in Digital Marketing & Communications
MICA & Upgrad
2021
Diploma In Commercial Photography
Edexcel Pearson & Bharati Vidyapeeth School of Photography
2017
Local Availability
Open to travel worldwide
Other
Experienced data driven Marketing Professional with expertise in strategic marketing. My mission is to shape and communicate our vision and mission, and translate our brand elements into plans and go-to-market strategies that connect with our target audience and drive business growth.
I have a strong track record of delivering innovative campaigns, measuring and optimizing performance, and fostering new product and market launches. I manage a team of marketing professionals and oversee all aspects of branding, digital marketing, content creation, and public relations. I also leverage my skills in paid media, SEO, content marketing, and analytics to maximize ROI and generate insights. I am passionate about creating impactful and engaging brand stories that resonate with our customers
