10/29/2024 updated

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Senior Product Manager | ex-adidas | Driving Digital Innovation in Consumer Experience

Punta Prima, Spain Master in UXUI
Punta Prima, Spain Master in UXUI

Profile attachments

PCV_Ruth Tubau.pdf

InnovationA/B TestingUser Experience (UX)Agile MethodologyAutomationTest AutomationTelecommunicationsConsumer BehaviourCustomer ExperienceDesign ThinkingDigitizationE-CommerceProduct ManagementScrum MethodologyQuality ManagementSystems IntegrationTesting StrategiesProduct StrategiesTeam ManagementDigital ProductsIT Project Management
Product Management
Extensive experience in product strategy development, roadmap planning, and cross-functional team leadership for digital products and e-commerce platforms.

UX/UI Design
Proficiency in UX design, design thinking methods, and customer journey mapping to create user-focused digital experiences.

Agile Methodologies
Strong background in Agile methodologies, including Scrum, with experience in sprint planning, AB testing, and user validation processes.

Digital Transformation
Experience in leading digital transformation initiatives and innovation programs within large organizations.

E-commerce Optimization
Expertise in optimizing e-commerce platforms, including consumer behavior analysis and implementation of data-driven strategies.

IT Project Management
Skilled in managing IT infrastructure projects, including system integrations and automation strategies.

Quality Assurance
Proficient in creating and implementing comprehensive testing strategies, covering both manual and automated testing processes.
 

Languages

GermanBasic knowledgeEnglishFluentSpanishNative speaker

Project history

Senior Digital Product Manager

adidas
Optimized e-commerce experience for BU Training and Outdoor divisions, led cross-functional teams, and implemented successful AB tests resulting in revenue growth.

Senior Strategy&Innovation Program Manager

adidas
Managed Digital Strategy and Innovation programs, created frameworks for key business projects, and provided guidance for digital teams and trainees.

Senior Product Owner

adidas
Led digital consumer acquisition and communities initiatives, connecting Runtastic and Adidas for new collaborations.

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