03/13/2026 updated
Premium member
100 % availableSenior Tech Project Manager / Product Manager + hybrid Business Analyst
Alaro, Spain
Worldwide
Bachelor of Science (BSc) in Computing, London, Roehampton University of SurreyAbout me
Senior Tech PM + BA hybrid with 19 years in mix of agencies, startups and enterprise. I specialise in discovery-first delivery, translating complex stakeholder needs into clear, buildable plans. Specialised in FinTech, eCommerce, travel and SaaS as a consultant. Also a qualified mountain guide.
User Experience (UX)Acceptance TestingApplication Programming Interfaces (APIs)Agile MethodologyArtificial IntelligenceAmazon Web ServicesData AnalysisArchitectureAtlassian ConfluenceAtlassian JiraHTML5AutomationAxure RPMicrosoft AzureBusiness To Business
Senior Tech PM and Business Analyst hybrid with 19+ years delivering digital transformation, technology projects and products across FinTech, startups, retail, travel, and digital agencies, working across the UK, Germany, Ireland, Spain, and USA.
Discovery and BA specialism. I run structured discovery phases as a core part of every engagement: stakeholder interviews, requirements workshops, user journey mapping, gap analysis, BRDs and PRDs. I consistently prevent premature build by defining what needs to be built before a line of code is written. Comfortable across backlog management, user stories, acceptance criteria, UAT leadership, and sprint planning. This BA/PM hybrid approach is my primary differentiator: analytical rigour in delivery, delivery discipline in analysis.
Technical depth. REST/JSON APIs, platform integrations, CRM architecture, eCommerce stacks (Shopify, WooCommerce, Magento), CMS (Typo3, WordPress, NEO/headless), analytics pipelines (GA4, GTM). Working knowledge of HTML5, CSS3, and Liquid. Workflow automation via Zapier and n8n. Comfortable challenging architectural decisions and bridging engineering and business stakeholders.
Core delivery: Prince2, Agile/SCRUM, Lean, hybrid; MoSCoW and RICE prioritisation; stakeholder management to C-suite; budgets €500k–€5m; risk/RAID; onshore/offshore team leadership.
Independent consultant since 2017, 16+ clients across Germany, UK, USA, Ireland, and Spain.
- Beam/Stingray Labs (FinTech, Ireland): MVP discovery and delivery, partner API integrations (Doddl mortgage engine), analytics pipelines. Results: 150% MoM conversion growth, 30%+ reduction in time waste.
- Daimler/Mercedes-Benz (Stuttgart): Discovery for IT innovation division; transformation roadmap adopted by 200+ staff.
- Goetica (Founder, Travel Tech): CO₂-reducing travel platform; 18-person remote team; EU Horizon €17m application; D&AD 2019 shortlist.
- Agency leadership (London, 2006–2016): adam&eveDDB, AKQA, Leagas Delaney, DigitasLBi, M&C Saatchi, Tribal DDB, Rufus Leonard. Clients: Patek Philippe, Lenz & Steihlin, NBC Universal, Tarkett, Nike, Guinness, P&G, Unilever, Halifax Bank, Financial Times, John Lewis, BBC and many more. Led €850k Share Centre trading platform transformation.
Tooling: Jira, Confluence, Notion, Miro, Smartsheet, Axure, Figma, Salesforce, HubSpot, GA4, GTM, Zapier, n8n, Shopify, Magento, Typo3, AWS, Azure, GitHub, AI tooling (Claude, ChatGPT, Perplexity).
BA Computing (Upper 2:1), University of Surrey. IPA Foundation; Axure UX; Management Training. Guest speaker on Digital Transformation, Universidad de San Andrés, Buenos Aires.
Languages
EnglishNative speakerSpanishGoodCroatianFluent
Project history
Pivotal role at FinTech venture capital studio supporting launch and early delivery of Beam, flagship mortgage fintech product. End-to-end discovery, MVP definition, technical partner integrations, strategy, operational tools setup, business analysis, risk & status management. Developed communications, budgets, growth strategy, product strategy with founders. Scaled from operational perspective. Demonstrated importance of lean delivery and cross-functional collaboration in early-stage fintech venture.
End-to-end discovery and stakeholder workshops preventing premature build. Defined MVP roadmap using MoSCoW and value-based prioritisation. Managed integrations across mortgage, CRM, and analytics platforms. Negotiated SLAs and service agreements with external partners. Supported go-to-market strategy with legal and marketing teams. Led discovery of new CRM platform. Critical early-stage venture delivery using lean methodology and customer validation.
Portfolio
Reeks District, Ireland: Digital Transformation
Managed a full tourism digital transformation programme; discovery, market and audience research, requirements gathering, technical platform delivery, DAM, and coordination of producers across content, email, marketing and print.
https://reeksdistrict.com/
goetica
Founded and led goetica, an ML-powered CO2-reducing travel platform. Managed large airline datasets, EU train implementation, product discovery to POC, team of 18, Horizon funding (€17M application) and investor materials. D&AD shortlisted 2019.
Mercedes Benz / Daimler (Stuttgart)
Delivered current state discovery and BA for a major automotive IT data division; stakeholder workshops across 7 teams, survey design, collaboration mapping, customer and business challenge analysis, and gap analysis across 10 organisational dimensions.
PictureBox (NBC Universal) streaming platform
Delivered discovery, requirements and platform launch for PictureBox Films, NBC Universal's curated VOD service; film catalogue architecture, subscription model, streaming infrastructure and US vendor coordination. Platform has since been discontinued.
https://en.wikipedia.org/wiki/PictureBox_Films