09/06/2022 updated

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External Consultant, Global Marketing Director, Marketing Director

Madrid, Spain
Spain
Madrid, Spain
Spain

Profile attachments

CV - Soco Trejo
I am a senior manager with an extensive experience in marketing, digital, strategy, communication and innovation. My professional experience is more than 20 years and in the last 14 years has been as the marketing director in the following companies: Oran

Marketing Estrategiabranding Advertisingidentitypackaging
Accomplished and top-performing executive with more than 20 years of professional experience in managing overall marketing operations with in diverse markets, including mass market, premium and luxury as well as sectors from FMCG, digital, and legal. Skilled in formulating both online and offline go-to-market strategies and marketing calendars for local outbound markets. Ability to systematically gather local market intelligence and consumer insights and organise feedback mechanism to turn insights into action plans. Expert in generating new business leads and executing marketing programs to improve corporate performance and customer experience. Proven expertise in:
  • New Product Development
  • Strategic & Tactical Planning
  • Revenue & Profit  Maximisation
  • Negotiation Skills
  • Marketing Communication 
  • Portfolio Optimisation
  • Multi-Channel Marketing
  • Business Leads Generation
  • Digital Strategies

Languages

EnglishGood

Project history

Marketing Manager

Diageo

European Business Group Manager

Unilever

Global Marketing Director

Osborne Group
Directed overall marketing operations and supervised team of 16 professionals as well as controlled budget of 12MM. Executed
marketing operations by acting as keen member of steering committee. Maximised business performance by successfully launching
new brands and product ranges to complete the portfolio offer wordwile. Steered efforts towards establishing, gathering, and
supporting market intelligence by analysing market size, trends, and competitive price data.

Key Contributions:
* Revamped business model and reorganised brand's portfolio worldwide with growth results of Carlos I, Veterano, and
Montecillo of 6%, 3%, and 7% in gross margin.


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* Developed innovative marketing ideas and procedures for brand development in China, Mexico and Germany, resulted in
increased business revenue with 30%, 22%, and 16%.
* Rendered superior level of expertise in arranging and designing marketing and commercial variables for Nordés, resulted in
achieved highest growth in Nielsen + 60% TAM of 17.
* Organised and utilised effective digital strategies in China for all brands by focusing on e-commerce platforms, resulted in
obtained more than 1MM users.

Marketing Director

Maxxium
Streamlined and enhanced business performance by stopping and altering negative market trend of Beam's portfolio in Spain.
Administrated several aspects of business, such as development of innovation processes, training teams, improvement of
commercial variables, and agency negotiation.
Key Contributions:
* Established innovative ideas and procedures in order to enhance reputation and profitability of Brugal and successfully
expanded business growth with 2 pts in S.O.M. 230,000 fans, and 108,000 qualified registrations in four months.
* Implemented effective bradigital strategies and captured leads for Brugal and Cutty Sark as well as influencers for Macallan.

* Drove process improvement in various business operations and successfully increased business revenue of Larios Rosé by
strategic repositioning as "Mediterranean gin" new communication and changing packing style.
* Launched 15 projects of innovation with revenue of 1 MM.
* Achieved top position in food and on trade growth of 6% by relaunching brand.

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