06/09/2026 updated
100 % available
Senior Change & Communications Leader | AI Adoption | Organisational Development
Barcelona, Spain
Worldwide
Master in Business Coaching and Change ManagementAbout me
Senior change and communications leader delivering enterprise-scale technology and AI adoption across global, complex environments. Experienced in organizational development, stakeholder engagement and communications strategy that enables smooth adoption of new technologies and ways of working.
Change ManagementProject ManagementOrganization DevelopmentTransition ManagementTalent Management
As a seasoned expert in strategic people management, change management, and talent development, I bring over a decade of experience driving transformative initiatives in fast-paced, dynamic environments. My career has been dedicated to leading impactful change, designing leadership programs, and implementing comprehensive talent management strategies. Whether it’s developing global leadership programs and performance processes, spearheading succession planning, or fostering high-performing cultures, I am passionate about empowering people and organizations to reach their full potential.
Here's a summary of my skills and responsibilities in my past roles:
AstraZeneca (Pharma) - Global role
- Led the global change, communications and enablement strategy for AZ ChatGPT, positioning the internal GenAI assistant as a business transformation enabler for ~90,000 employees and contractors.
- Scaled active usage from 27,000 to 85,000+ users across functions and geographies through targeted adoption campaigns, stakeholder engagement, practical use-case storytelling and behaviour-change interventions.
- Partnered with senior leaders and cross-functional stakeholders to translate AI capability into clear business value narratives, adoption priorities and enterprise-wide engagement messages.
- Owned the AZ ChatGPT Workvivo community with 93,000+ followers, shaping content strategy, engagement cadence and information architecture to improve discoverability, confidence and self-service learning.
- Led integrated communications for global releases, feature adoption and new ways of working across Workvivo, email, town halls, Teams communities and business-unit cascades.
- Designed scalable enablement assets, including demo libraries, productivity playbooks, role-based use cases, quick-start guides and FAQs, helping employees move from awareness to confident, responsible and value-driven use of AI.
Tesla EMEA (Automotive):
- Developing talent management strategies.
- Designing and implementing end-to-end talent programs in EMEA that included leadership development initiatives, talent mapping and succession planning.
- Leading performance management process, 360 feedback and mobility programs.
- Designing and implementing mentorship program across EMEA.
WiseTech Global Sydney, Australia (Logistics Software):
- Designing a global leadership development program.
- Managing stakeholder relationships across all levels.
- Successfully created and implemented a change management framework using ADKAR (Prosci) methodology for transitioning from onsite working to a hybrid work scheme.
Bayer AG Leverkusen, Germany (Pharma):
- Operations in learning and development.
- Leading organizational change initiatives globally.
- Developing an innovation community to identify innovation opportunities.
I hold a Master's degree in “Business Coaching & Change Management” and am fluent in Spanish, English, and German.
Languages
GermanFluentEnglishFluentSpanishNative speaker
Project history
• Lead the change and communications strategy for AZ ChatGPT across the global workforce (~90,000 employees plus contractors), focusing on safe, productive usage and sustained habit formation.
• Adoption growth: Accelerated AZ ChatGPT uptake from 27,000 to 60,000+ active users across functions and geographies, supported by targeted campaigns and enablement.
• Manage the Workvivo AZ ChatGPT space with 65,000+ followers; curate content, cadence and taxonomy to optimise discoverability and engagement.
• Design executive-level communications (strategic narratives, presentations, talking points) to reinforce business value, prioritisation and sponsorship.
• Own the global communications strategy for releases and features; orchestrate integrated campaigns across Workvivo, email, Town Halls, Teams communities and BU cascades.
• Enablement assets at scale: Develop demo libraries, productivity playbooks, use case collections, quick start guides and FAQs, accelerating time to value and reducing support friction.
• Drove EMEA-wide organisational development programs for 20,000+ employees, including leadership pipelines, succession planning, and internal mobility.
• Designed and launched career experience and mentorship programs across EMEA, enhancing engagement and cross-functional learning.
• Partnered with senior stakeholders to implement leadership development and performance frameworks, aligning people strategy with business needs.
• Introduced change and communications strategies to support adoption of new development initiatives across multiple countries.
• Designed and implemented global leadership development frameworks, supporting succession planning, leadership capability, and internal mobility to future-proof the leadership pipeline.
• Led talent mapping and HiPo (high-potential) identification initiatives, facilitating data-driven decision-making on leadership readiness and role transitions.
• Drove change management efforts for the transition to a Hybrid Working Model, a finalist for the Australian HR Awards, including office consolidation, employee engagement, and new working practices that enhanced agility and operational efficiency.
• Introduced scalable, cross-level leadership development programs training 100 emerging and new leaders annually, supporting business growth and reducing leadership pipeline risks.