Senior Communications Manager
hw.design
Keywords
Business Marketing
Filmmaking
Social Marketing
Public Relations
Consulting
Project Planning
Español
Event Management
Marketing
Marketing Strategies
Skills
I am a seasoned communications manager with over 13 years of experience. Trained in the field of public relations, I have managed communication strategies in Europe and Asia.
Having worked extensively within a diverse media and marketing echelon, I managed communication and marketing strategies for a broad range of clients. My portfolio includes the likes of Lufthansa, Mercedes, Spotify, BMW, MINI, McDonald’s, PURE Radio, Airbnb, She’s Mercedes, ZARGES, STIHL, Occlutech, ELARIS, Allianz, and the Singapore Yacht Show.
Whether it is about project management, complete campaign support, marketing consultation, event management, sponsorship outreach and advice, social media, vacation, or maternity leave replacement. I am here to support you and your team and make your project a success.
Being raised bilingual in Serbian and German, I also speak English, Spanish, and Portuguese.
Having worked extensively within a diverse media and marketing echelon, I managed communication and marketing strategies for a broad range of clients. My portfolio includes the likes of Lufthansa, Mercedes, Spotify, BMW, MINI, McDonald’s, PURE Radio, Airbnb, She’s Mercedes, ZARGES, STIHL, Occlutech, ELARIS, Allianz, and the Singapore Yacht Show.
Whether it is about project management, complete campaign support, marketing consultation, event management, sponsorship outreach and advice, social media, vacation, or maternity leave replacement. I am here to support you and your team and make your project a success.
Being raised bilingual in Serbian and German, I also speak English, Spanish, and Portuguese.
Project history
09/2020
-
07/2021
o Set the overall marketing strategy; managed marketing budgets, press
relations, and social media strategy; wrote and planned editorial content; and
increased the brand's visibility in the market.
o Directed strategic partner and sponsorship activities with MCBW 2021 and
ForwardFestival.
o Managed internal communication content and processes and provided website
support and maintenance.
o Conceptualized and moderated in-person and virtual events for MCBW and
CreativeMornings Munich.
relations, and social media strategy; wrote and planned editorial content; and
increased the brand's visibility in the market.
o Directed strategic partner and sponsorship activities with MCBW 2021 and
ForwardFestival.
o Managed internal communication content and processes and provided website
support and maintenance.
o Conceptualized and moderated in-person and virtual events for MCBW and
CreativeMornings Munich.
09/2020
-
07/2021
Senior Communications Manager
hw.design
02/2019
-
07/2021
Senior Project Manager
hw.design
o Directed branding, online, and design projects such as the digital BMW Sustainability Report
2019, a print brochure for Siemens Technology & Innovation Council, TAKKT Sustainability
Report 2019 (print and online), Deutsche Bank Personnel Report 2019, and MAHLE Annual
Report 2019 and 2020 (print and online)
o Steered contractual negotiations and written offers with the aim of growth optimization and
new business activation.
2019, a print brochure for Siemens Technology & Innovation Council, TAKKT Sustainability
Report 2019 (print and online), Deutsche Bank Personnel Report 2019, and MAHLE Annual
Report 2019 and 2020 (print and online)
o Steered contractual negotiations and written offers with the aim of growth optimization and
new business activation.
02/2019
-
09/2020
Senior Project Manager
hw.design
07/2018
-
01/2019
Marketing Consultant
Freelance
07/2017
-
07/2018
Senior Project Manager
Neuland+Herzer
06/2015
-
04/2017
Marketing Communications Manager
Blis
01/2015
-
05/2015
Visitor Promotions Manager
Singapore Yacht Show
08/2011
-
10/2014
Senior Account Executive
Lewis Communications
09/2010
-
08/2011
PR/Marketing Consultant
Freelance
KEY ACCOMPLISHMENTS
o Organising an internal event for Occlutech for their 20 years campaign.
o Led the internal digital campaign for Lufthansa's FB-Group 'Explore the New' for Lufthansa
employees, including the livestream of the brand design launch event and managed the team to
steer the digital communications for the 'me Convention 2017' event. (Neuland + Herzer, 2017)
o Managed a corporate event "The Golden Shaker" event and arranged a media collaboration for it with
The Drum Magazine, resulting in a 71% (average of Q1 & Q3) increase of news coverage. (Blis, 2016)
o Designed a marketing plan that secured 36 strategic partnerships (a 100% increase from the prior
year) with UHNW/HNW corporations and designed a partnership outreach campaign that reached an
audience of 300,000+ leading to a show attendance of over 10,000. (Singapore Yacht Show, 2015)
o Spearheaded a Spotify campaign that reached an audience of over 70 million broadcast/online
listeners and 230,000+ readers through BBC, BBC Radio, The Edge Singapore, The Business Times
and Marketing Interactive. (Lewis Communications Singapore, 2014)
o Created a PR plan for PURE Radio to reposition the brand in the German market. Achieved 35% of
coverage for PURE in top tier publications. Increased the media coverage by 37% compared to the
year prior. (Lewis Communications Germany, 2012)
o Organising an internal event for Occlutech for their 20 years campaign.
o Led the internal digital campaign for Lufthansa's FB-Group 'Explore the New' for Lufthansa
employees, including the livestream of the brand design launch event and managed the team to
steer the digital communications for the 'me Convention 2017' event. (Neuland + Herzer, 2017)
o Managed a corporate event "The Golden Shaker" event and arranged a media collaboration for it with
The Drum Magazine, resulting in a 71% (average of Q1 & Q3) increase of news coverage. (Blis, 2016)
o Designed a marketing plan that secured 36 strategic partnerships (a 100% increase from the prior
year) with UHNW/HNW corporations and designed a partnership outreach campaign that reached an
audience of 300,000+ leading to a show attendance of over 10,000. (Singapore Yacht Show, 2015)
o Spearheaded a Spotify campaign that reached an audience of over 70 million broadcast/online
listeners and 230,000+ readers through BBC, BBC Radio, The Edge Singapore, The Business Times
and Marketing Interactive. (Lewis Communications Singapore, 2014)
o Created a PR plan for PURE Radio to reposition the brand in the German market. Achieved 35% of
coverage for PURE in top tier publications. Increased the media coverage by 37% compared to the
year prior. (Lewis Communications Germany, 2012)
Local Availability
Open to travel worldwide
Other
Portfolio available upon request
