09/06/2022 updated
Senior E-commerce & Marketing Consultant
A highly organised and efficient individual, whose thorough and precise approach to projects has yielded excellent results. Recent achievements include the implementation of marketing and business plans across ecommerce platforms, in-house SEO strategies and winning the Draper’s Awards.
Key Skills
• Skilled in eCommerce business including, business planning, content strategy and development, promotional campaigns and other online marketing plans and implementation, website design, customer service, web analytics and web technologies.
• Proficiency on Adobe creative suite products such as Photoshop, InDesign, illustrator and knowledge of Dreamweaver
• Proficient in implementation of website launches and ERP & E-commerce systems implementation.
• Skilled in website SEO optimization and web analytics tools such as Google Analytics and Bing Webmaster
• Skilled on major ecommerce platforms, Shopify, Magento, visualsoft • Excellent communication skills, both written and verbal
Languages
Project history
Working closely with clients and understanding their technical and business requirements; • Providing project advice and technical consultancy to clients;
• Acting as technical Subject Matter Expert for solutions;
• Defining platform architecture blueprint and driving successful implementation;
• Providing best practices and directions for solution implementation
• Responsible for analysing a business, and designing an e-commerce plan to market it, track progress towards goals, and adjust the plan as conditions change. Expert in e-commerce platforms, search engine optimisation, social media marketing, branding, and product promotion.
• I work with founders, startups and established businesses as a truly independent e-commerce consultancy; trusted to help create, develop, manage and execute e-commerce solutions and digital marketing campaigns.
marketplaces
* Manage all channels across PPC, SEO, Display advertisement, affiliates, email marketing, social
media, store POS and marketplaces channels for both B2B and B2C.
* Analyse various data in order to deliver data driven strategies to deliver top performance *
Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and
reporting.
* Generate and implement new sales and marketing initiatives to increase eCommerce sales and
profitability
* Manage site design to improve brand messaging, engage new users, and improve
conversion
* Implementation and development of new websites on Shopify and Visualsoft platforms
* Development and implementation of new e-commerce platforms and ERP & WMS
systems.
* Forming strategic relationships and partner with key industry players, agencies and vendors
* Experienced with data analytics tools and techniques to identify patterns in customer behaviour
and extract actionable and relevant information to increase results and performance.
* CRM, CRO, Web editing, newsletter optimisation, google analytics and e-commerce
management systems
* Search Engine Optimisation, link building and development of web channels, achieving top
organic listings in search engines.
* Providing the CEO and Directors analytic reports of online sales and internal data sources
* Responsible for all site content, ensuring it is up to date and refreshed constantly
* Managing product catalogue online: coordinating product information, copy and imagery
with relevant teams.
* Grew organic traffic 25% through site optimisation and PR/link-building campaigns *
Managing, optimising and developing web campaigns
* Working closely with web development and technical teams
* Conducting constant analysis to inform strategy and development of SEO, PPC,
Affiliates, Display, Email, CRO