Profileimage by Tobias Lichtenstern Business & Service Design & systemischer Coach from Innsbruck

Tobias Lichtenstern

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Last update: 09.04.2025

Business & Service Design & systemischer Coach

Company: Embrace - Business & Service Design
Graduation: Master of Arts
Hourly-/Daily rates: show
Languages: German (Native or Bilingual) | English (Full Professional)

Attachments

CV-TobiasLichtenstern_021123.pdf

Skills

  • Business design
  • Service design
  • Design thinking
  • Design research
  • Data evaluation
  • System mapping
  • Value proposition design
  • Journey mapping
  • Blueprinting
  • UX
  • Systemisches Coaching 
  • Product Owner 
  •  

Project history

02/2023 - Present
Berater - Change Management Salesforce
BYK (Automotive and vehicle construction, 5000-10.000 employees)

- Projekt Management 
- Anfordersworkshop 
- Forschungsdesign und Erhebung interne Personas und Business Roles 
- Gap Analysen zu Future-strate Journeys
- Ableitung Anforderung und User Stories

01/2022 - Present
SERVICE DESIGN & PROXY PRODUCT OWNER
Wien Energie (Energy, water and environment, >10.000 employees)

  • The goal of this project is to develop a new service portal for B2B clients, analyse the most important services  from end to end, and co-creatively conceptualist with stakeholders
  • Tasks: analyzing end-to-end journeys, translating them into user stories, creating UX prototypes, stakeholder management, roadmap management  
  • Role: service designer, proxy PO, UX design, workshop facilitation

 


08/2022 - 08/2022
AGILE AND CX TRANSFORMATION
Adidas (Consumer goods and retail, >10.000 employees)

  • How might we create a CX toolbox that aligns with an agile working style, connects to existing internal design principles, and helps to generate a cross-functional understanding of the consumer experience?
  • Conducting coaching and training with product owners to ensure consumer-centricity over all the project phases
  • Applying service design tools and methods to create a CX playbook adjusted for agile product teams

02/2022 - 06/2022
SENIOR SERVICE DESIGNER
BASF, IMPULS AG (Insurance, 1000-5000 employees)

  • The aim of the projects was to ramp up the digital end-to-end customer experience, by including customer voices straight from the beginning by conducting research and testing first prototypes, translating them into new concepts
  • Tasks: creating UX concepts, analysing end-to-end journeys, translating it into user stories,
  • Role: service designer, customer research and user testing, UX design, workshop facilitation

04/2022 - 05/2022
SYSTEMIC CONSULTING AND COACHING
Audi AG (Automotive and vehicle construction, >10.000 employees)

  • Begleitung und Coaching junger Führungskräfte bei der Audi AG
  • Unterstützung bei der Entscheidungsfindung für eine Management Karriere 
  • Co-Moderation 4 Tages Seminar in Ingolstadt 

04/2021 - 12/2021
B2B SERVICE DESIGN CONSULTING
A1 (Consumer goods and retail, >10.000 employees)

  • The goal of this project was to support and coach the business tribe to create better holistic experiences for business customers, create a common language in the tribe and ensure customer-centricity in an agile work setting
  • Establishing research-based business personas, journey maps, and service blueprints, working in a scrum setting
  • Role: service design coach, minor UX task, conducting user testing session and persona research

Local Availability

Open to travel worldwide
Offen für mäßige Reisetätigkeit - 3-5 Tage pro Monat
Profileimage by Tobias Lichtenstern Business & Service Design & systemischer Coach from Innsbruck Business & Service Design & systemischer Coach
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