Business Solutions Consultant Specializing in Google Cloud Platform, Wordpress & Digital Marketing

Responsibilities:

* Leading the team of SEO analysts, Content Writers, Web Designers and Developers.
* Manage on-page SEO, off-page SEO and Social Media strategies with team.
* Collaborate with content marketing and blog contributors to create high-quality content
* Manage and improve organic search engine performance and goal-setting based on clickthrough
rates, traffic, and conversions.




* Social media
* Blogging
* Web conversion
* Campaign creation and management
* Product management
* Product launches
* Business development


CORE COMPETENCIES
* Display Advertising
* Google Shopping
* SEO, SEM
* Social Media Marketing
* Pay Per Click (Google & Bing)
* Web Analytics
* Email Marketing
* CMS & CRM
* Website Development
* Data Analysis

Managed Digital, e-Commerce, PPC, branding and marketing communications initiatives. Lead the team
of graphic designers, content writers and developers to achieve the goals and ROI set by CTO.

Responsibilities:

* Created and executed Omni Channel sales & Marketing strategies (Search, Social Media, Email
marketing, Mobile and Mobile App marketing, Tele Marketing & other third-party local platforms)
* Researched and implemented AMP features to ensure that the page opens quickly on mobile apps and
mobile browsers.
* Created and implemented e-commerce business plan for both online stores (dressly.pk,
bodyfocus.pk)
* Creating and planning a variety of PPC campaigns across a range of digital channels, especially
Google Adwords (Display and Call-only ads to get better and quick conversion).
* Using Google Ad-Customizer & Merchant center I have created several quick campaigns to get the
best ROI.
* Keyword research using several tools: Google Adwords, SEO Book, Moz and SEMRush.
* Made sure the products added on these stores are fully search engine optimized for better keyword
ranking.
* Using Salesforce CRM system, we have managed all our social network accounts and email campaigns
& database.
* Made sure that both stores fulfill all the SEO requirements in order to get the best visibility
on Google, Bing and Yahoo.
* Successfully created and implemented Paid Social media marketing campaigns on Facebook and
Instagram in order to achieve ROI.
* Successfully executed Google display advertising campaigns for UK, Ireland, USA and Norway, and
the results were impressive.
* Created Email marketing campaigns through a free tool 'MailChimp'
* Developed dressly.pk, MyCare.pk, bodyfocus.pk and bodyfocus.com.pk e-commerce stores on Wordpress
and Magento CMS, with the help of developers and designers.
* Google Analytics, Google AdWords, Facebook insight and Instagram insight reports evaluation.
* Created monthly analysis & performance reports for top management.
* Organized an event for potential clients. Given speech on our products and services.

As a Digital marketing specialist my core task was to create effective digital marketing strategies
for both MASS4D and Touching Dubai to increase sales & revenue and make sure that the team is
working according to the plan.

Worked on several tasks mainly related to SEM, PPC, SEO Social media, website analysis, website
development, managing online paid marketing budget, etc.

Responsibilities:
* Created and implemented brand marketing strategies for both MASS4D and Touching Dubai.
* Researched and implemented latest SEO techniques to improve Keywords position on SERP and
increase conversion rate.
* Managed social media accounts, email campaigns and build good relationships with clients using
PipeDrive CRM system.
* Executed several email marketing campaigns to increase sales using PipeDrive CRM system.
* Hypothetical analysis of both brands/website with the help of wireframe software.
* Setup and configuration of mass4d.com on Shopify E-Commerce CMS.
* Researched, created and implemented SEO and Social media strategy to increase website traffic &
sales.
* Executed several successful display advertising (PPC) campaigns on Google, Facebook & LinkedIn to
increase sales and brand exposure within Middle East.
* Optimized campaigns by analyzing data gathered from Google AdWords, Google Webmaster/Analytics,
Facebook insight, LinkedIn insight.
* Website optimization as per Google latest SEO updates.
* Ensure that every page used schema technique to help search engine indexing and increase search
engine page result position.
* Research and identify new online advertising and promotional opportunities to increase brand
exposure and sales.
* Brainstorm and provide social media marketing strategy plans across numerous social media
channels; implementation and execution of the media buy strategy.
* Constant account optimization to ensure ongoing improvement to meet objectives.
* Collaborate with core planning teams to ensure optimal integration of social media marketing
solutions in the overall brand plans, and ensure deployment of best-in-class social media
marketing implementation across brand.
* Continuously optimize email strategies to drive higher returns including A/B testing of subject
lines, message content, images, offers, mailing frequency, segments, etc.
* Plan, maintain and update email marketing calendars.
* Created email reporting dashboards and custom reports analyzing campaign performance in order to
provide recommendations and continuous improvement delivery on email programs.
* Implemented best practices on email delivery and responsive design.
* Monitor current digital trends and technologies to inform the overall online communications
strategy.
* Monthly and Weekly reporting on search engine keyword position, social media statistics, email
campaigns, and all paid marketing campaigns.