Description
If you are a CRM Specialist and have lots of experience with Salesforce marketing cloud then I have a great opportunity for you.The contract will be for 12 months +
The role is based in Brussels - remote with 1 day a week on site
CRM Specialist
Must have skills:
- Salesforce marketing cloud experience
- You have knowledge of web analytics tools to understand the effectiveness of your actions
- Experience with database management is considered a big plus Knowledge of image editing software is a plus (adobe photoshop, illustrator) Must have skills Analytics and Reporting Tools Digital Marketing Problem-solving Salesforce
- CRM experience
- email marketing and marketing automation
- Either French or Dutch speaking candidates
Role Responsibilities:
- CRM & Loyalty Strategy Development:
- Collaborate with the CRM team to implement strategies that drive customer loyalty, engagement, and retention, primarily through the email channel.
- Create and manage a newsletter calendar in collaboration with different stakeholders (e-commerce, brand, category) and work closely with a digital agency to ensure timely execution of newsletters.
- Responsible for email planning, approval, translation, testing, and deployment.
- Support the execution of digital campaigns (e.g., new product launches, promotions) and manage A/B testing and growth hacking plans to optimize email performance and marketing automations.
- Design customer journeys and data-driven personalized communications that enhance the customer's experience with the brand.
- Work with the digital agency to prepare monthly reports on database growth, campaign performance, and ROI analysis.
- Use data and insights from web analytics tools to improve campaign effectiveness.
- Assist in the implementation of a loyalty program, including content creation, UAT testing, and data model management for personalized communication.
- Ensure compliance with GDPR and data privacy regulations.
- Work closely with local markets, translating their business needs into a digital strategy and providing guidance on digital campaign execution.
Please do not hesitate to contact me on the details below.
Darwin Recruitment is acting as an Employment Business in relation to this vacancy.