Digital Marketing Manager

Halifax  ‐ Onsite
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Keywords

Digital Marketing Business Development Sales Google Analytics Search Engine Optimization Technical Information Magento Servicio al Cliente Ethernet Graphic Design Marketing Marketing Strategies Profit Margins Pricing Strategies Product Information Management Venta al por Menor Return On Investment Search Engine Marketing Stakeholder Management Web Traffics Case Studies

Description

Digital Marketing Manager

Home Working Position – Based in Yorkshire/Lancashire

Salary: £32k to £42k per annum depending on experience + Performance Bonus + Pension 

Monday to Friday, between the hours of 9:00am - 5:30pm. - Flexible working considered to meet the needs of the company.

Aqualine Wellness is looking for an experienced Digital Marketing Manager who demonstrates a positive attitude and an interest in health and wellness. Taking full responsibility for our websites, online marketing, and business development in relation to increasing basket values and expanding into new product areas.

Responsibilities:

The role requires an experienced Digital Marketing Manager who can manage all aspects of our online marketing.

You will:


  • Manage all aspects of online marketing, including website optimisation and business development.
  • Develop and execute comprehensive online marketing plans to increase basket values and expand product areas.
  • Collaborate with freelancers (Magento developer, SEO specialist, graphic designer) to enhance website performance and content.
  • Monitor sales, track progress, and assess online marketing spend ROI.
  • Manage marketplace platforms (Amazon, eBay, etc.) and analyse website traffic using Google Analytics.
  • Measure online performance using appropriate tools and assess online marketing spend and return on investment.
  • Create and develop product categories, product filters and content for the website.
  • Organise technical information to reduce the demand on customer service, with the goal of encouraging a self-service ethos among our customer-base.
  • Creation and development of content for our online wellness hub, which will be launched shortly. The hub will encompass Help & Advice, Buyers Guides, News, Case Studies, and Videos.
  • Preparation of new product ranges to be uploaded by web developers. This will include calculating pricing, images, product descriptions, technical information, videos delivery information and FAQ’s.

Additional Responsibilities:


  • Identify new brands and products for retail under our wellness umbrella.
  • Develop relationships with suppliers and stakeholders on an international level.
  • Contribute to sales growth through website improvements and marketing initiatives.

Essential Skills and Experience:


  • Be able to develop a marketing strategy and plan.
  • Demonstrate experience with adding technical product ranges to websites.
  • Experience in managing and appointing freelancers.
  • Proven track record in online marketing with strong analytical skills.
  • Proficiency in Magento, PPC, SEO, and Google Analytics.
  • Excellent communication and organisational skills.
  • Ability to work independently and meet strict deadlines.
  • Valid UK Driving Licence and dedicated home workspace with reliable internet.

We are looking for an exceptional Digital Marketing Manager who has a proven track record of longevity with their current and previous employers (majority of periods of employment above 2 years). As well as detailing your responsibilities, your CV must showcase your achievements and previous successes.


  • Periods of employment above 2 years in an online marketing position.
  • Need to demonstrate examples of similar website marketing development and success.
  • Experience of simplifying complex product information, and adding it to a website, in the most customer friendly format.
  • Experience in calculating pricing and profit margins.
  • Dedicated room at home with ethernet connection.
  • Prior experience of working from home.
  • Dedicated to Aqualine, no additional jobs or business commitments.
  • Microsoft Outlook & Excel

Interested?  Please send your updated cv by return.

*In order for us to meet GDPR and insurance requirements, references and additional background checks are required.

INDLS 

Start date
06.2024
Duration
Permanent
From
Aqualine Wellness
Published at
14.06.2024
Project ID:
2762447
Contract type
Permanent
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