Interim Consulting Shopper Marketing (m/f/n)

Berkshire, England  ‐ Hybrid
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Keywords

Sales Shopper Marketing Business Marketing Claim Processing Health Care Pharmaceuticals Pricing Strategies Purchasing Process Scheduling Branding

Description

Consulting our client to define shopper strategies coherent with the brand positioning, able to conquer the targeted shopper profiles by maximizing the purchasing drivers and driving impact in-stores.

Tasks:
Define winning initiatives to win in store and drive sell-out in execution including:
• Pricing
• Visibility
• In store advertising
• Claims
• Sampling
• Driving disruptive sell-out mechanics to beat competition
• Provide the customer teams with Action plan based on shopper research to turn those into actionable insights to enable the sales organization to have a richer dialogue with customers
• Develop and deliver shopper plan by channel based on shopper and channel data and in alignment with category and channel requirements
• Inputs to frame the "must stock list" based on shopper and consumer data and strategy
• Distribution opportunities and action plans to close gaps
? Stock
? On-Shelf
? Sell-out

Skills:
• Business or scientific background, Bachelor degree
• Previous experience in Shopper Marketing and/or trade marketing
• Current or previous experience in Consumer Healthcare or other Pharma Specialities
• Strategic, integrative and analytical thinking
• Creativity and problem-solving
• Digitally Savvy
• Strong business & financial acumen
• Externally focused and customer orientated
Language skills
• Excellent communication and presentation skills (both written and spoken) in English
Additional Information:
Location: UK (onsite from time to time)
Remote: tbd.
Project start: from March on
Project end: August
Project duration: 6 months
Workload: 3 to 5 days/week
Start date
03.2024
Workload
80% (4 days per week)
Duration
6 months
(extension possible)
From
OC Recruitment GmbH & Co. KG
Published at
26.01.2024
Contact person:
Helene Schmidt
Project ID:
2708041
Industry
Medicine and Pharmaceuticals
Contract type
Freelance
Workplace
80 % remote
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