Online Marketing & Business Development (Home Based)

Halifax  ‐ Onsite


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Online Marketing & Business Development (Home Based)

Salary £24k per year basic, plus £650-£1500 monthly commission - OTE £32-42k based on current monthly turnover

Monday to Friday, between the hours of 9:00am - 5:30pm. - Flexible working considered to meet the needs of the company

Aqualine Wellness is looking for an experienced Online Marketing & Business Development specialist, who demonstrates a positive attitude and an interest in health and wellness. Taking full responsibility for our websites, online marketing, and business development in relation to increasing basket values and expanding into new product areas.

A small, friendly, home-based team with global ambition based in Huddersfield, Aqualine Wellness is recognised as a market leading supplier of saunas and steam rooms, along with other wellness products, for both domestic and commercial use. Over the last few years, Aqualine has experienced rapid growth, and their mission is to become the leading online supplier for health, wellness, and leisure products globally.

Are you an experienced online marketing specialist who is a quick learner, self-motivated and can work independently with minimal supervision?

Do you have a dedicated room at home with zero background noise and disturbance, plus a reliable broadband internet connection?

Role Responsibilities

The role requires an experienced online marketing specialist who can manage all aspects of our online marketing.

No technical website development skills required. We already have a freelance Magento developer, SEO & AdWords specialist, and graphic designer in place.

  • Optimisation of existing and new website product ranges.
  • Develop a detailed online marketing plan and strategy.
  • Monitor sales and track progress.
  • Measure online performance using appropriate tools and assess online marketing spend.
  • Management of our freelance Adwords & SEO specialist, and Magento web developer.
  • Establish conversion values and online marketing spend ROI.
  • Create and develop categories, product filters and FAQ’s for the website.
  • Organise technical information to reduce the demand on customer service, with the goal of encouraging a self-service ethos among our customer-base.
  • Create product filters, category creation and organisation based on keyword search volume data.
  • Regularly review competitor websites.
  • Creation and development of content for our online wellness hub, which will be launched shortly. The hub will encompass Help & Advice, Buyers Guides, News, Case Studies, and Videos.
  • Preparation of new product ranges to be uploaded by web developers. This will include calculating pricing, images, product descriptions, technical information, videos delivery information and FAQ’s.
  • Use of Jira board for project management with our developers.
  • Website content development and critique.
  • Automation of stock and synchronisation of products across the following platforms: Amazon, eBay, B&Q, Wayfair, Homebase, The Range, On Buy.
  • Identification of new selling platforms and avenues to increase sales volumes.
  • Development of website content and suppliers for the US version of our website.
  • Suggested content and images for website banners.
  • Creation of content for website blogs, product descriptions and general website content.
  • Manage the relationship with suppliers and all stakeholders. This will be on an international level.
  • Establish and maintain relationships with third parties/vendors. This will be on an international level.
  • Dealing with customer queries and incoming sales calls and emails when required during peak times and holiday cover.
  • Identifying the right product for customers and upselling where appropriate.
  • Taking customer orders and processing them.
  • Maintaining the CRM system and workflow.
  • Positively promoting and selling the products that Aqualine offer to customers.
  • Troubleshooting basic technical issues.

Business Development

  • Identify new brands and products to retail under the umbrella of wellness.
  • Sourcing new suppliers. Including overseas suppliers.
  • Evaluation of suppliers based on company goals and values.
  • Development of Harvia dealer network in UK, targeting high-end independent bathroom and hot tub retailers.

Additional Tasks - Contributing to sales growth

  • Further development of our sauna builder and steam room builder to increase the sales of bespoke sauna and steam rooms.
  • Website Improvement report/spreadsheet for existing brands; SaunaMed, Harvia, Sentiotec, MSpa, RotoSpa, Kirami.
  • Improved descriptions, brochures, technical info, installation guides, videos etc.
  • Review of current retail prices based on competition.

Essential Skills & Experience

  • Relevant and complimentary industry experience
  • Proven ability to work alone and use one’s initiative
  • Experience of pricing and calculating profit margins
  • Proven working experience in online marketing
  • Excellent client-facing and internal communication skills
  • Excellent written and verbal communication skills
  • Solid organisational skills including attention to detail and multi-tasking skills
  • Strong working knowledge of Microsoft Office
  • A valid UK Driving Licence
  • The ability to establish new sales leads and suppliers
  • Identify new opportunities for growth
  • Outstanding customer service and inter-personal skills

  • Positive, confident, and personable telephone manner
  • Extremely independent, organised, driven, and self-motivated
  • Trustworthy and reliable
  • A high level of English literacy and numeracy is essential
  • A high level of attention to detail, and a good proof-reader
  • Ability to work to strict deadlines
  • Proficient in Microsoft Outlook and Microsoft Excel

Do you possess the following?

We are looking for an exceptional online marketing specialist who has a proven track record of longevity with their current and previous employers (majority of periods of employment above 2 years). As well as detailing your responsibilities, your CV must showcase your achievements and previous successes.

  • Periods of employment above 2 years in an online marketing position.
  • Need to demonstrate examples of similar website marketing development and success.
  • Experience of simplifying complex product information, and adding it to a website, in the most customer friendly format.
  • Experience in calculating pricing and profit margins.
  • Dedicated room at home with ethernet connection.
  • Prior experience of working from home.
  • Dedicated to Aqualine, no additional jobs or business commitments.
  • Microsoft Outlook & Excel

Interested?  Please send your updated cv by return.

*In order for us to meet GDPR and insurance requirements, references and additional background checks are required.


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Aqualine Wellness
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