Elton Kuah


Last update: 26.01.2017


Graduation: Bachelor of Electrical and Electronic University of Nottingham
Hourly-/Daily rates: show
Negotiable depending on task
Languages: Chinese (Full Professional) | English (Limited professional)




Market Research Specialist | Digital Marketing Specialist

  • Over 10 years’ international experience in doing market research, lead generation and digital marketing.
  • Experienced in identifying and rolling out new growth opportunities across a myriad of industry sectors of agriculture, chemicals, technology, medical device, education and manufacturing related  via business to business market research.
  • Recognized as an achievement-oriented professional with strong entrepreneurial mindset, resourceful, and able to work with agile solutions. 

MS Office Suite: Word | Excel | PowerPoint | Project
Internet Marketing Tools: Adnabu PPC Campaign Manager for Google Adwords
| Google Analytics | Facebook | Quuu | Wordpress HTML | Twitter | Niche Evo  
| Facebook Smart Ads Builder | Keysearch | Aweber | Shoplicate for Product Trend Search
Data Mining: Leadfuze | Intraleads | Salesforce |
Design Tools: Design Thinking | Javelin Board | NEXT Tool |
Graphic Design Software: Stencil | Designbold
Language: Fluent written and spoken English and Malay | Spoken Mandarin | Spoken Cantonese | Basic Japanese

Project history

Market Research Project For Below Industries;

  1. Medical Device (Market Discovery, Value Chain and B2B Partner Identification)
  • Did research report for Malaysia market entry of In-Vitro Diagnostics (IVD) medical device industry and identifying potential partners covering market trends, market size, competitor info, distribution channel, pricing analysis for a healthcare multinational based in Shanghai, China.
  • Did market development report of the general Malaysian In-Vitro Diagnostics (IVD)  Macro Political / Economy Analysis, list of 10 companies for client to approach, and diagnostic Test Manufacturers for direct sales or raw material supplies opportunity and reference of desk resources.  
  1. Manufacturing (Market Discovery)
  • Done research via primary interview for Singapore multinational company of CNC steel cutting technology of current market of steel cutting technologies in Malaysia.
  • Project summary involves market acceptance of oxyfuel or plasma technology, current supplier satisfaction, current CNC end user industry initiative and supplier of CNC machine technology with comparison to the client offering.
Interviewed personnel from different sub-category industry of the following:
  • Original Equipment Manufacturers (OEMs)
  • System Integrators (SIs) of Mechanized CNC Oxyfuel table/ Plasma table
  • End users of Mechanized CNC Oxyfuel table
  • End users of Mechanized CNC Plasma table.
  1. Chemical (Market Discovery and Go To Market)
Majority of projects in chemical is done through primary interview based (70%) and balace (30%) from industry statistics and relevant desk report research. Market purpose for client is to provide justification to the client headquarter officer and their principal on industry feasibility in South East Asean region (Malaysia comparison vs Thailand and Indonesia market)
Market study of PEA/IPDA in Malaysia as per scope below:
  • Identification of market size, raw material of PEA vs IPDA (epoxy floor coatings or polyurea coatings), production formulation and figure validation, coating applications, and value chain distribution
Market study of biocide in Malaysia as per scope below:
  • Top supplies of the biocide ssystems producer (multinational and local), types of biocide offered with percentage split, sourcing and market demand validation
Market study of irrigation systems in Malaysia as per scope below:
  • Top supplies of the irrigation system, their sales, target crops and the kind of cultivation field that adopting few irrigation systems, estimation of the market size and rend
  1. Education Market (Market Discovery)
Did Desk Research and Interviews for Pilot Education Interview In Malaysia with following scope for a UK Cllient.
  • Find 4-6 pilot training providers/ sales agents in Malaysia
  • Conduct mystery shopper exercises on each company with created questionnaire and calls approximately 20-30 minutes.
  • Tabulate results in Excel spreadsheet and word document transcription of interview summary
  1. Technology  (Market Discovery and Go To Market)
  • Did Cloud Computing industry for Malaysia market to cover the cloud regulation, business regulations, legal, regulatory feasibility, available incentive for the industry and case study of successful vendors in industry.
  • Did Field Service Automation (FSA) for Malaysia market to cover market trend of FSA and top 10 value added reseller (VAR) and their business model, industry structure (value chain) distribution), identifying best go-to-market strategy in Asean region, and understand product competition in local market.
  • Did Market assessment project in Hong Kong and Singapore for envelopes suppliers
for Norway tech group, Gelato as part of the company’s market expansion into Asia:
a) characteristics of local market
b) what are the most sold and used envelopes for greeting cards
c) prices per product type and quantities
d) players, their size and reputation
e) contact to move forward with negotiation
  1. Event Exhibition and Trade Show (Market Discovery and Insight Validation)
  • Did market due diligence for a UK management consultancy and trade show / exhibitions client looking to invest in the East/Southeast Asian region for industries such as Defense Show and Oil and gas.
  • Methodology done is using lead generation from B2B directories primary interview for 30-50 interviews of Malaysia and Singapore exhibitors on trade show experiences, and the insight of opportunity in priority and reasons to sign up for potential trade shows in region.
  1. Retail Brand (Baby Infant-Market Discovery and Insight Validation)
  • Done Market Insight and Opportunity Identification Using Social Media Listening In Malaysia Using Synthesio as Analysis Tool where we analyzed 600 keywords and deriving insight and recommedation from findings of social media sentiment,
  • For the full report link;
  1. Company Due Diligence Activity
  • Did Malaysia conveyor industry in terms of management info, company financials, and product confirmation and actual operation capability for joint venture evaluation and investment feasibility.
  • Did few Singapore chemical companies of pricing confirmation (include and excluding logistic and taxes) and identification of wholesaler chemical ingredients against the distributor and actual manufacturer location source using database from UN Comtrade Database and primary interview.  
  1. Lead Generation and New Business Development
  • Developed database of C-Level Executives Clean Energy Service Company for ELK West Ventures LLC using Leadfuze Software for Linkedin Data Mining and Crunchbase.
  • Developed database, email script and cold-calling to Fortune 1000 companies and consulting firms to acquire new customer acquisitions for Talmix Platform using Salesforce and Mail Hunter.
  • Conducted in depth research on number of store furniture and fixture manufacturers across Malaysia for potential partnership.
  • Did confirmation for market share of actual brand used by logistic companies in Malaysia.
  • Sourced potential supply-partners for strawberries freeze dryer contract manufacturer in Japan.
  • Analyze market trends encompassing annual attendance, visitor nationality as well as hotel information for potential partnership with Japanese tourist.
  1. Marketing Plan Development  (Education Market)
  • Developed the marketing plan and validation for premier academy school in Singapore. I have done calculation for customer acquisition value, and customer lifetime value to assess the viability of marketing plan using Lean Startup Framework and Next Framework by Intuit.
  1. Pitch Deck Development
  • Did pitch decks for technology based ventures in USA for clients such as  Ant Farm Ventures LLC (social video experience using spaats), Go Smart Home Technologies for electrical vehicle infrastructure,  Elementals Project for Project Management, and Home Major Moms (elderly service car)


Time and spatial flexibility


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