Profileimage by Bea Njogu Digital Marketing Strategist Specialising in PPC and Paid Social from

Bea Njogu


Last update: 05.11.2020

Digital Marketing Strategist Specialising in PPC and Paid Social

Graduation: Digital Marketing
Hourly-/Daily rates: show
Negotiable depending on project
Languages: English (Native or Bilingual)


I am a commercially driven multi-channel marketing specialist with years of planning and executing global paid media marketing strategies. Over the years, I have been responsible for managing significant marketing quarterly budgets ranging from £50,000 to 4M. I have a strong passion for data and research and understand the importance of marketing attribution models to tailor business growth.

Qualification Background
MSc Digital Marketing - Liverpool John Moores University (2016)
Diploma in Digital Marketing - Chartered Institute of Marketing (CIM) (2015)

Digital Platforms/Skills
Paid Search: Google AdWords, Apple Store, Google Play and SA360
Paid Social: Facebook Manager, LinkedIn Campaign Manager, YouTube & Twitter
Tracking & Analytics: DoubleClick, Google Analytics, Floodlight tags
Employment History
Goodstuff Media Agency 
Biddable Account Manager
February –  October 2020

  • End to end PPC and paid social campaign management for clients such as The Gym Group, Subaru and Biotiful
  • Campaign set up and daily accounts and campaigns optimisations
  • Planning and creating brief responses to new briefs and clients
  • Weekly and end of campaign reporting
  • Post campaign analysis and recommendations
Planned and executed an exciting marketing strategy for a new innovative app that uses artificial intelligence to study spending habits and helps users unlock investment options. I created a campaign on Apple Store and Google Play that targeted high intent users
  • The campaign achieved 100% installs using only 20% of the forecasted spend and at 60% lower CPA
  • I utilized Facebook lead ads with qualifying questions to acquire qualified leads which resulted in a 90% engagement rate with a 20% conversation rate vs forecast.
Mindshare Worldwide
Global Paid SMedia Account Manager
September 2019 – February 2020
Mindshare is a global, multi-award-winning, media agency network of over 9,000 people across 86 countries united by the desire to create new media experiences.
I used paid social and paid search digital channels for clients such as Dyson, Nespresso and Norwegian Cruise Line.
  • Due to increased competition, I introduced CPA bidding strategy to generic campaigns that reduced CPA by 3% in the first month
  • Rolled out NEW video ads on Facebook to campaigns with low engagement rate and increased CTR by 2%
Publicis Groupe
(Zenith Essity Account)
Global Biddable Account Manager
May 2019 – August 2019
Essity is a global health and hygiene E-commerce business that develop, produce and sell consumer products and solutions with a market share of about £200 Billion.

Collaborated across multiple product teams to create marketing strategies for a new beauty care product launch using major digital platforms such as Google and Facebook
  • Launched the product within the tight deadline and reduced forecasted media spend by 42% through setting up relevant bidding strategies on SA360
  • Automated the reporting processes by implementing software’s such as Workstream
  • Successfully project managed the integration of new markets (DE, FR & IT) markets
Global Media Account Manager
September 2018 – April 2019
Creating and overseeing global paid media campaigns for clients such as Air New Zealand. Digital channels: Google & Bing Search, Facebook, Instagram, LinkedIn and Twitter.
  • Delivered a successful integrated B2B and B2C campaign using enhanced audience targeting tactics.
  • I used the position-based model attribution model to create successful campaigns by analyzing data collected.
Digital Marketing Acquisition & Retention Manager
The Fragrance Shop
Jan 2017 - August 2018
Major UK retailer of perfumes (300 UK retail stores) with supporting eCommerce site (£70m annual online visitors)
End to end planning and execution of paid search and social campaigns focusing on traffic, cost per acquisition and return on investment.
Analytics – reporting and analysis of weekly KPI’s, targets and customer value metrics.
Communications with retail, email marketing and web content teams to ensure online promotions are given adequate priority.
  • Google Shopping Ads – Given that we have experienced increased competition in pay-per-click, which has driven up our costs of acquisition, I responded to these increased costs by introducing Google Shopping ads with more compelling offers and corresponding higher click through rates (over 4% over many SKU’s)
Digital Marketing Assistant
Tribe Generation
Feb 2012 - Sept 2016
Student Employment             
At Tribe Generation, I learnt the ropes of digital marketing. As an intern, I was able to touch on all channels and aspect of marketing including: SEO, Paid Search and Paid Social
  • Content planning – delivery of quarterly content plans, so that content meets SEO as well as engagement criteria.
  • Social Media – scheduling content and measuring engagement likes/follows, leads gathered and sales made.
  • Pay Per Click – running paid campaigns to maximize return on investment
  • Monitoring Facebook Ad Campaigns in Ad espresso
  • Researching targeting for different customer avatars
I have travelled extensively in five different continents, which has given me the opportunity to learn paragliding in Bolivia, Skydiving at 18,000 feet in Monterey Bay, white-water rafting on the River Nile and zip wiring at a height of over 300 metres in the Thai tropical forest.

Project history

Key Achievements
Google AdWords - I introduced long tail, buyer mode and negative keywords, which directly lead to a reduction in the cost per acquisition from 20.1% to 18.9% of sales. 
Discovery Membership Scheme – I wrote a series of engaging emails, which resulted in an uplift of 5.8% on previous years membership. This was primarily due to the improved click through rate, to the landing page at 5.7%, which was 25% higher than the previous year. 
Google Shopping Ads – Given that we have experienced increased competition in pay-per-click, which has driven up our costs of acquisition, I responded to these increased costs by introducing Google Shopping ads with more compelling offers and corresponding higher click through rates (over 4% over many SKU’s)
New Affiliates - I identified potential affiliates partners by undertaking comprehensive data analysis of affiliates performance and approaching them with new offers, through both email and even cold telephone calls.

Time and spatial flexibility

Available to work anywhere in England and remotely everywhere

Contact form

Contact details