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Klaus Giller

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Last update: 04.10.2021

Marketing Consultant

Company: mrkt'in
Graduation: Stanford University Graduate School of Business, Vienna University of Economics and Business Administration, Lincoln Memorial University, MIT Sloan School of Management
Hourly-/Daily rates: show
May vary depending on project scope
Languages: German (Full Professional) | English (Full Professional)

Attachments

mrktin_10_tips_to_cut_the_crap_en.pdf
Klaus Giller_CV.pdf

Skills

  • Performance Marketing: more than 10 years experience in data-driven performance marketing for start-ups, SMEs, and multinational corporations
  • Brand Marketing: having developed international brands such as PlayStation, bet-at-home, Ancestry
  • Strategic & Tactical Marketing: during my more than 15 years I have developed multiple strategy approaches while being hands-on on a tactical level
  • Market Entry Strategies: at Ancestry I have developed the German Market, at bet-at-home.com I have entered and scaled multiple European markets, at Tractive I have entered the US market
  • Media & Budget Planning: 15 years of experience in developing and executing multichannel media campaigns. Throughout my career, I have managed and allocated more than 150 million Euro marketing budget.
  • Scaling: having scaled multiple businesses from various industries such as sports betting, video gaming, genealogy, GPS to name a few 
  • Data Analysis: extensive experience in analyzing data and turning them into actions
  • Multichannel Marketing: Experience with Online Advertising, TV Advertising, OOH, Print Advertising, Influencer Marketing to name a few

Project history

02/2021 - Present
Owner & Founder
mrkt'in (< 10 employees)
Marketing, PR and Design
At mrkt'in we trigger growth by learning from data and by tailoring strategies to your unique business challenge. Our marketing approach is lean, data-driven, and transparent. No bullshit guaranteed.

07/2019 - 01/2021
VICE PRESIDENT MARKETING
Tractive
In this capacity I was preparing Tractive, the global leader in GPS tracking for pets, for the next stage in its evolution
by building a cross functional team capable of efficiently scaling the European market. Unifying the C-suite behind the
most important "C," the customer, as well as elevating my employees from managers to growth hackers were among
my core mantras and I drove those with passion and relentlessness.

11/2016 - 06/2019
HEAD OF MARKETING
ANCESTRY
As Head of Marketing establishing the brand Ancestry in the German market as well as scaling the business were my
main priorities. Already in the first year I was able to significantly grow the user base by optimizing the key
performance channels and reworking the subscription strategy. During my tenure Germany quickly emerged as the
most dynamic and promising expansion market.

04/2015 - 10/2016
HEAD OF MARKETING COUNTRY MANAGEMENT
bet-at-home.com
After being promoted to Head of Marketing Country Management I took on the lead for all Eastern European
territories in addition to the Western European markets. In this function I was managing an international team and
implemented the local market strategies while growing the global brand.

06/2012 - 03/2015
HEAD OF MARKETING WESTERN EUROPE
bet-at-home.com
The strategic positioning of bet-at-home.com in a heavily competitive European market was my key priority. I put a
particular focus on Germany where my team was celebrating numerous milestones such as the first jersey sponsoring
of a betting company in the German Bundesliga to date. I also take great pride in the success of our big brand
campaigns which strengthened the company's position in the market and differentiated the brand from its
competition.

04/2011 - 05/2012
COUNTRY MANAGER GAS
bet-at-home.com
As Country Manager GAS with focus on Germany I had complete budget responsibility and managed all marketing
activities. In June 2012 I was promoted to Head of Marketing.

08/2010 - 03/2011
BRAND CONSULTANT
CREATEAM CONSULT
Strategic consultancy and market research for SMEs.

04/2008 - 01/2010
MARKETING MANAGER
SONY COMPUTER ENTERTAINMENT
In this position I had the honor to work with one of the world's most famous and most popular entertainment brands:
Sony PlayStation. During my tenure at PlayStation I executed numerous innovative campaigns ranging from TV to AR
and guerrilla. We used quantitative and qualitative research to better understand customers and to develop the right
communication strategy.

03/2007 - 04/2008
JUNIOR THIRD PARTY MANAGER
DTP ENTERTAINMENT AG
Management of international partners; Marketing and Media planning.

Other

You can also find me on linkedin: www.linkedin.com/in/klaus-giller

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