Profileimage by Katja Hansen Project Manager, Content Creator (Specialised: B2B, Food) from Chester

Katja Hansen

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Last update: 23.01.2024

Sales Manager, Project Manager, Business Development Manager - Focus: B2B, Retail

Graduation: BA Sustainability Management
Hourly-/Daily rates: show
Languages: German (Native or Bilingual) | English (Full Professional)

Skills

Kontakt: katja.freelance@gmail.com

Business Development:
  • Development and implementation of measures to increase sales (Process optimization, B2B marketing measures such as POS display, sales campaigns, newsletters etc.)
  • B2B/Retail strategy development: focus on superfoods and dietary supplements
  • Set-up B2B business area using Shopify
     
Sales Management:
  • Key-Account Management (Retail-customers, B2B-customers, Distributors)
  • Preparation and execution of sales pitch events (incl. preparation of suitable presentations)
  • Market research, acquisition plan, acquisition (Contacts to wholesale customers and distributors within Europe)

Projectmanagement:
  • Specialization in the project management tools Asana and Trello
  • Planning, preparation and execution of trade shows
  • Support in cross-departmental projects (experience in omnichannel projects and B2B projects)

IT-Knowledge:
  • Adobe: Photoshop, Indesign, Illustrator, Acrobat Pro
  • Affinity: Photo, Designer, Publisher
  • MS: Powerpoint, Word, Excel
  • Shopify, Klavyo, Asana, Trello, Hubspot, Slack

What do I do differently?
In my work, I combine my skills as a media designer and sales manager. Thanks to my basic understanding of design, typography and visualization, I know how measures need to be prepared in order to reach the target group in the best possible way. Successful customer presentations, pitch events, trade fair appearances, sales campaigns, aquise measures and more are the result.

Project history

06/2022 - Present
Project Assistance: Sustainability Management
cqc-consulting (Other, < 10 employees)

  • Organizational support and research
  • Analysis of material topics
  • Translations, copywriting

01/2022 - 09/2022
Sales and Project Manager EU
Your Superfoods GmbH (Consumer goods and retail, 50-250 employees)

Project Management

  • Independent organization, planning & execution of the natural & organic products fair in London, Europe's largest trade-show in the natural & organic sector.
  • Project lead for all B2B omnichannel projects, coordinating the marketing, design, operations, finance and NPD team; e.g. Intersport campaign, POS display launch, exclusive B2B product development, etc.
     

Sales and Research (Focus: UK & DACH market)

  • Independent preparation & execution of pitch events, including a successful Holland and Barret live pitch.
  • Shopify Store Management: order management, product management, integration of app solutions, customer management, shipping solutions, store front design, etc.
     

Marketing Initiatives

  • Planning and implementation (incl. copywriting & design) of monthly newsletter campaigns, sales campaigns and email flows to increase sales.
  • Use of the B2C community (1 million) for B2B marketing activities.

09/2020 - 01/2021
Sales Manager EU
Your Superfoods GmbH (Consumer goods and retail, 50-250 employees)

Set-up B2B Area

  • Your Superfoods: E-commerce start-up; market leader in functional superfood blends; 2021: #25 on Forbs Inc. list of fastest growing companies with annual revenue of 80M.
  • Set-up of the entire B2B area incl. Shopify merchant store; order processes and product management.
  • Customer support, customer relationship management (Europe & USA).
     

Customer Management (15 Distributors and 190 B2B-customers in 25 countries)

  • Key account management, customer support and customer relationship management.
  • Customer Success Management: Implementation of measures to increase customer success, including marketing support, implementation of sales pitch documents, event planning, etc.; resulting in a successful 250% increase in sales for the distributor in Iceland.


Performance Analyses and Process Optimization

  • Analyses as a basis for developing measures to increase sales; sales increase from 290K to 540K within one year.
  • Process optimisation for product launches, customer communication, newsletter system, key account customers, order processes, invoice processes, etc.

10/2019 - 11/2020
Media Designer - Digital
pandoo GmbH (Consumer goods and retail, 10-50 employees)

  • Weekly creation of social media postings
  • Focus: Digitized drawings / illustrations 
  • Production of product videos

07/2018 - 08/2020
Media Designer - Digital and Print
Repro Team Trier GmbH (Media and Publishers, 10-50 employees)

Consulting and planning
  • Project planning for media products and implementation of measures for successful execution
  • Customer support
  • Project management for the execution of customer orders
     
Conception and visualization
  • Analyze customer orders and target groups
  • Creativity techniques as a means of creating concepts and drafts
  • Elaboration of drafts for further processing 
  • Control procedures for quality assurance

Design and technology
  • Planning production-workflows as a team
  • Data preparation and output for use on different media
  • Layout design for various projects in compliance with common design rules; incl. catalogs, presentations, posters, etc.
  • Independently prepare and correct supplied customer data for printing purposes; incl. product packaging, POS displays, stand-up displays, etc.
  • Image retouching, color correction and layout adjustments according to customer specifications.
  • Data output for printing.
  • Coordination of work results with customers

08/2015 - 06/2018
Apprentership: Media Design - Digital and Print
repro-team Trier GmbH (Media and Publishers, 10-50 employees)


Local Availability

Open to travel worldwide

Recommendations

Your Superfoods GmbH
Operations Manager (Karlheinz Peckover)
"I have had to work with Katja for at least two years, at Your Super. It had been a real pleasure working with her. Her strengths certainly are in the following areas, 1. project planning and 2. project coordinating, with her eye for detail, Katja really does execute well and follow up on all the smallest details. She ensures that everyone is on the same page and everyone is involved, and kept up to date. She works independently, with great reliability, delivering finished projects."
Your Superfoods GmbH
International Sales and Partnerships Manager
"I worked with Katja when she first joined Your Super and she has been incredible to work with from day 1! Katja is a really motivated and passionate worker. She is organised, good at putting new processes in place for the team as well as in project management. After seeing her grow in the company I can assure she is a fast learner and she is capable of navigating always-changing environments. Keep rocking ;)"
Your Superfoods GmbH
Head of Sales EU Retail (Christian Küch)
"I've been working with Katja successfully for 2 years. Her most important strengths for our team are, her independent&structured way of working, her trusting interaction with customers&her ability to implement complex topics effectively. We can rely on her 100% at all times. She has a great ability to work in a team&a positive, solution-oriented way of thinking. She achieved plenty of Wins for our team. From acquiring important customers, to implementing effective workflows in our CRM system."
Profileimage by Katja Hansen Project Manager, Content Creator (Specialised: B2B, Food) from Chester Sales Manager, Project Manager, Business Development Manager - Focus: B2B, Retail
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