Profileimage by Heather McCormack Internet Marketing Consultant, Content Writer, Wordpress Developer from BostonMA

Heather McCormack

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Last update: 22.01.2015

Internet Marketing Consultant, Content Writer, Wordpress Developer

Graduation: M.S. Commercializing Technology Northeastern University
Hourly-/Daily rates: show
Languages: English (Native or Bilingual)

Keywords

Marketing SOAP Wordpress Online Marketing Advertising Content Delivery Content CRM Search Engine Marketing SEO SEM E-Commerce Social Media

Skills

Search Engine Marketing, Online Advertising, Account Management, Display Media, Social Media, Digital Media, Online Marketing, PPC, SEO, SEM, Digital Strategy, Marketing Strategy, Strategy, Advertising, Google Adwords, Web Analytics, Google Analytics, Mobile Marketing, Email Marketing, Lead Generation, E-commerce, Search Advertising, Retail, Mobile Advertising, DoubleClick, Conversion Optimization, MSN AdCenter, Affiliate Marketing, Organic Search, Marketing Communications, B2B Marketing, Competitive Analysis, comScore, Salesforce.com, CRM, Display Advertising, Wordpress, GitHub

Project history

Yahoo!
Account Manager
04.2013 - 09.2014
*Have a deep understanding and ability to analyze client ROI / CPA goals and data, media buying cycles, Web site architecture, product / service update schedules, marketing philosophy, target demographics, etc.

*Act as the lead with your dedicated partner teams (AAM, CS, Reporting Analyst) to manage client services and develop account strategies.

*Understand how Yahoo! products will assist accounts in reaching their marketing goals.


*Proactively create strategic recommendations and implement search solutions for each client.

*Expand relationships with regular face-to-face client visits to build and maintain deep-level partnerships.


*Work side by side with an Account Executive to sell into new business and assist with up-selling existing clients.


*Thorough knowledge and understanding of all internal systems to respond to general and specialized client requests; including billing inquiries, click activity inquiries, bidding requests, relevancy issues, etc.


*Maintain and update proficiencies in the search and display marketing space.



iProspect
Account Specialist
03.2011 - 04.2013
*Primary responsibility encompasses client relationship management and campaign detail project management to successfully implement search engine marketing initiatives, including paid search and display
* Create and deliver presentations
* Develop and maintain project plans to update clients on status of campaigns
* Track and report on campaign results, data analysis, and hold weekly campaign status calls
* Uncover, understand and achieve client goals and business objectives through the customization of campaigns
* Proactively provide strategic recommendations applicable to the client's business model and goals
* Work closely with the other teams within iProspect to meet client goals



Wayfair
Footwear Marketing Manager
12.2009 - 11.2010
* Ownership of category P&L; responsible for hitting quarterly revenue and profit goals and delivering an outstanding customer experience

* Analyzing competitive landscape and optimizing the CSN platform to grow sales and profits through taking market share


* Interpreting sales and behavior data to strategize revenue and profit growth opportunities for a category


* Developing a competitive product selection for your category through attending industry tradeshows and proactively reaching out to new vendors

* Communicating frequently with other CSN departments (Advertising, PR, and Customer Service, Business Intelligence etc.) to implement processes to optimize category performance.

* Proactively troubleshooting and problem solving using dashboard metrics, and SQL to monitor inventory and functionality issues. (Ex: Per my director, I was personally responsible for decreasing the cancellation rate for the category by HALF in the first 3 months).


* Employing effective marketing strategies and best practices for online retail
* Handling over 200 vendor accounts and assisting them with promotions, updates, copywriting, keywords, etc for best placement on site



Wayfair
Marketing Operations Coordinator
11.2007 - 03.2010
Providing quality assurance analysis for product lines that come back from offshore

Maintaining various product lines on site (i.e-photos, supplier information, wholesale and shipping costs)

Providing back end marketing technical support for customer service, and internal issues on site using programs such as Microsoft Excel and SQL.

Collaborating with the advertising department to determine the best methods of “Browse By Brand,” and SEO for new and existing products on site to optimize our ads budget

Corresponding with Buyers and Category Managers about details regarding new product line launches as well as updates for existing lines.



Wayfair
Account Executive-Accent Furniture
11.2007 - 02.2009
* Maintaining a rapport with current CSN customers and suppliers to ensure retention of business efforts
* Updating logistical and fulfillment information to ensure optimal turnaround time on orders
* Conducting competitive price matching to build the CSN brand
* Updating SKU's/ product information on CSN websites
* Initiating corporate purchase orders by generating electronic quotes
* Coordinating CSN marketing efforts with the product marketing team
* Generating and editing all outgoing email correspondence for specific store groups and handling customer service and site functionality issues via email



Appleseed's
Freelance Traffic Coordinator
10.2007 - 11.2007
for Catalogue Styling October 2007



GNC
Assistant Store Manager
01.2007 - 10.2007
* Implementing business-to-consumer marketing strategies to effectively increase customer retention and brand loyalty
* Traffic Coordination/Project Management
* Conducting ongoing monitoring of competitor's brands/secret shopping
* Prepared and maintained sales and marketing materials for the store. (i.e- visual merchandising)
* Monitoring loss prevention by keeping regular product cycle counts and inventory checks
* Responsible for receiving/logging invoices for inventory and loss prevention
* Making pricing and purchasing decisions (i.e.- markdowns, price changes, beverages)



Successful Images
Media Manager
08.2006 - 11.2006
* Responsible for all implementation of Media and Public Relations for the company/Traffic Coordination
* Copy Editor/Proofreader for all marketing, website, and video production collateral
* Producer of Public Service Announcements for two highly reputable Non-Profit Organizations: Gilda's Club South Florida, The Ann Storck Center
* Lead designer for ads used to represent SI at The Best Buddies Ball and The Anne Storck Center Celebrity Chef Cook-off
* Art Director for Successful Images Website



Origins
Sales/Marketing Associate
04.2005 - 07.2006
* Trained by Estee Lauder as a Makeup Artist/Skin Care Sales Specialist
* Conducted ongoing monitoring of competitor's brands/secret shopping
* Graphic Designer for all special event posters
* Prepared and maintained sales and marketing materials for the store. (i.e.- visual merchandising)



Bank Atlantic Center/Florida
Marketing Partnerships Event Intern
08.2005 - 06.2006
* Responsible for setup of Corporate Sponsorship Stations for all events
* Maintained Accounts Receivable/ Contracts for all corporate sponsors for the venue
* Supported Client Relations by building a rapport with sponsors during events

FREELANCE



Broward County Holiday 5K Run Broward
Art Director
03.2006 - 05.2006




Alliance for Families with Deaf Children
Graphic Designer
03.2006 - 05.2006



 

Time and spatial flexibility

Negotioable.  I reside in US eastern stanard time, but I'm flexible.

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