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Roberto Calo

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Last update: 07.12.2018

Retention and CRM Specialist for Digital

Company: Maturo Group
Graduation: MBA
Hourly-/Daily rates: show
Flexible depending on Projects
Languages: English (Native or Bilingual) | Italian (Native or Bilingual) | Portuguese (Elementary) | Spanish (Native or Bilingual)

Skills

10+ years of extended Digital Marketing and Online Gaming experience across several departments at different levels, holding senior management positions under the roles of Head of Operations and Head of CRM.

I have been Involved in major developments of key strategies across different areas of the Online Gaming business: Casino and Sportsbook Platform Development, Post-acquisition Migration, Multi- Channel Acquisition and Onboarding through localized marketing activities across several countries (UK, Germany, Spain, Poland, Netherlands, Germany, Austria, Sweden, Denmark, Finland, Norway, Russia, Japan, China), Ad-hoc and Automated CRM implementation (Cross-sell, Conversion, Retention and Reactivation), Product Development (Mobile & Desktop), Contracting Outsourcing Providers, Digital Infrastructure Optimization, BI Analytical Reporting Optimization.

Most of my achievements in the industry have been driven by analytical and entrepreneurial approach with a start-up mind, managing to have outstanding performance for both acquisition and retention strategies.

Managing P&L for large enterprises and optimizing revenues, consistent track record for NGR growth and LTV increase based on micro-segmentation and performance predictive model implementation.

Data driven, friendly and very passionate, with a proven track record and an entrepreneurial approach towards objectives and tasks.

Areas of expertise:

Online Gaming – Digital Acquisition - Customer Relationship Management - Leadership and Sustainability in Business – Online Gaming Compliance – People Management Marketing Management - Strategic Management - Return Path & Email deliverabilityFinancial Management - Online Marketing – Business Relationship – Sportsbook & Casino.

Project history

CEO - Sagi Laav
Director - Michael Kirwan
 

Time and spatial flexibility

Europe

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