Profileimage by Zia Farhan Business Solutions Consultant Specializing in Google Cloud Platform, Wordpress & Digital Marketing from Dubai

Zia Farhan

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Last update: 06.09.2022

Business Solutions Consultant Specializing in Google Cloud Platform, Wordpress & Digital Marketing

Company: Xpezia
Graduation: BS Computer Science, Certified Google Professional
Hourly-/Daily rates: show
Languages: English (Native or Bilingual)

Attachments

Farhan Zia.pdf

Skills

Content marketing, Website/app design, User, Search engine optimization, Web Analytics, search engine, social media, Google, SEO, Google Shopping, Social Media Marketing, Bing, Email Marketing, CMS, CRM, Data Analysis, Office Suite, Salesforce, Google Analytics, SEMrush, MOZ, Salesforce & Analytics, used, browsers, Google Adwords, Salesforce CRM system, social network, database, Facebook, Instagram, MailChimp, Wordpress, Magento, SERP, wireframe, Shopify, LinkedIn, Google Webmaster/Analytics, responsive design, ecommerce, Google Search, Twitter, Photoshop, bloggers, Analytics, SMM, online advertisements, file management, Google Tag Manager, user stories, Drupal, web applications

Project history

02/2018 - 05/2018
Digital Marketing Team Lead
Ibex Global
Responsibilities:

* Leading the team of SEO analysts, Content Writers, Web Designers and Developers.
* Manage on-page SEO, off-page SEO and Social Media strategies with team.
* Collaborate with content marketing and blog contributors to create high-quality content
* Manage and improve organic search engine performance and goal-setting based on clickthrough
rates, traffic, and conversions.




* Social media
* Blogging
* Web conversion
* Campaign creation and management
* Product management
* Product launches
* Business development


CORE COMPETENCIES
* Display Advertising
* Google Shopping
* SEO, SEM
* Social Media Marketing
* Pay Per Click (Google & Bing)
* Web Analytics
* Email Marketing
* CMS & CRM
* Website Development
* Data Analysis

10/2016 - 01/2018
Digital Marketing Manager
My Care
Managed Digital, e-Commerce, PPC, branding and marketing communications initiatives. Lead the team
of graphic designers, content writers and developers to achieve the goals and ROI set by CTO.

Responsibilities:

* Created and executed Omni Channel sales & Marketing strategies (Search, Social Media, Email
marketing, Mobile and Mobile App marketing, Tele Marketing & other third-party local platforms)
* Researched and implemented AMP features to ensure that the page opens quickly on mobile apps and
mobile browsers.
* Created and implemented e-commerce business plan for both online stores (dressly.pk,
bodyfocus.pk)
* Creating and planning a variety of PPC campaigns across a range of digital channels, especially
Google Adwords (Display and Call-only ads to get better and quick conversion).
* Using Google Ad-Customizer & Merchant center I have created several quick campaigns to get the
best ROI.
* Keyword research using several tools: Google Adwords, SEO Book, Moz and SEMRush.
* Made sure the products added on these stores are fully search engine optimized for better keyword
ranking.
* Using Salesforce CRM system, we have managed all our social network accounts and email campaigns
& database.
* Made sure that both stores fulfill all the SEO requirements in order to get the best visibility
on Google, Bing and Yahoo.
* Successfully created and implemented Paid Social media marketing campaigns on Facebook and
Instagram in order to achieve ROI.
* Successfully executed Google display advertising campaigns for UK, Ireland, USA and Norway, and
the results were impressive.
* Created Email marketing campaigns through a free tool 'MailChimp'
* Developed dressly.pk, MyCare.pk, bodyfocus.pk and bodyfocus.com.pk e-commerce stores on Wordpress
and Magento CMS, with the help of developers and designers.
* Google Analytics, Google AdWords, Facebook insight and Instagram insight reports evaluation.
* Created monthly analysis & performance reports for top management.
* Organized an event for potential clients. Given speech on our products and services.

08/2015 - 09/2016
Digital Marketing Specialist
MASS4D
As a Digital marketing specialist my core task was to create effective digital marketing strategies
for both MASS4D and Touching Dubai to increase sales & revenue and make sure that the team is
working according to the plan.

Worked on several tasks mainly related to SEM, PPC, SEO Social media, website analysis, website
development, managing online paid marketing budget, etc.

Responsibilities:
* Created and implemented brand marketing strategies for both MASS4D and Touching Dubai.
* Researched and implemented latest SEO techniques to improve Keywords position on SERP and
increase conversion rate.
* Managed social media accounts, email campaigns and build good relationships with clients using
PipeDrive CRM system.
* Executed several email marketing campaigns to increase sales using PipeDrive CRM system.
* Hypothetical analysis of both brands/website with the help of wireframe software.
* Setup and configuration of mass4d.com on Shopify E-Commerce CMS.
* Researched, created and implemented SEO and Social media strategy to increase website traffic &
sales.
* Executed several successful display advertising (PPC) campaigns on Google, Facebook & LinkedIn to
increase sales and brand exposure within Middle East.
* Optimized campaigns by analyzing data gathered from Google AdWords, Google Webmaster/Analytics,
Facebook insight, LinkedIn insight.
* Website optimization as per Google latest SEO updates.
* Ensure that every page used schema technique to help search engine indexing and increase search
engine page result position.
* Research and identify new online advertising and promotional opportunities to increase brand
exposure and sales.
* Brainstorm and provide social media marketing strategy plans across numerous social media
channels; implementation and execution of the media buy strategy.
* Constant account optimization to ensure ongoing improvement to meet objectives.
* Collaborate with core planning teams to ensure optimal integration of social media marketing
solutions in the overall brand plans, and ensure deployment of best-in-class social media
marketing implementation across brand.
* Continuously optimize email strategies to drive higher returns including A/B testing of subject
lines, message content, images, offers, mailing frequency, segments, etc.
* Plan, maintain and update email marketing calendars.
* Created email reporting dashboards and custom reports analyzing campaign performance in order to
provide recommendations and continuous improvement delivery on email programs.
* Implemented best practices on email delivery and responsive design.
* Monitor current digital trends and technologies to inform the overall online communications
strategy.
* Monthly and Weekly reporting on search engine keyword position, social media statistics, email
campaigns, and all paid marketing campaigns.

07/2014 - 05/2015
Cluster E-Commerce Executive
Yas Island Rotana Hotels
As an e-commerce executive at Yas Island Rotana and Centro Yas Island hotels, I have performed
numerous online and offline tasks to achieve digital marketing goals set by corporate ecommerce
management. My major task was to run online and offline marketing campaigns within the budget
assigned by the corporate director of marketing for best ROI.

Responsibilities:


* Operated Guestware CRM system for Hotel Management (Emails, Client Database, Website Updates,
Insights, Trends, Marketing, etc.)
* Online marketing and advertising planning for Search Engine, Social Media and other Third-Party
website platforms for both hotels.
* Created and implemented Search Engine Optimization tactics to improve website traffic and
branding on Search Engine.
* Managed and executed paid advertising campaigns on Google Search, Instagram, Twitter, Facebook,
LinkedIn, Roundmenu, Time Out Abu Dhabi, GroupOn and other third-party channels.
* Created multiple competitions on Facebook, Twitter and Instagram to promote latest deals and
promotions, and to engage followers.
* Optimized social media and other 3rd party channels in order to achieve the best results and
achieve the target KPIs (CPA, CPC, CR, etc.)
* Driving organic search engine traffic through search engine optimization of each and every page
and posts.

* Hotel review channels: TripAdvisor, Booking.com, Google places, HolidayCheck, Trivago added in my
daily task list.
* With the help of F&B, sales and marketing team I have covered various events and occasions.
Photography of those events using hotels' DSLR camera and make graphical representations of those
images using Photoshop & other tools.
* Meeting with local (UAE) bloggers and encourage them to write reviews on hotel, restaurants and
outlets.
* Created reports using Hotel's Website Analytics tools (Aracert online marketing tool, Revinate
Hotel analytics).
* Liaising with Agencies to develop on-brand visuals for pitches and campaigns (Graphics designing,
website content, banner and content advertising etc).
* Worked with 3rd party websites to promote Hotel presence and to increase revenue (Yasisland.ae,
Zomato etc).
* Work with General Manager, Director of Marketing and Director of Food and Beverages to make
different deals, discount packages for hotels.
* Assist in evaluating the performance of hotel's branded website and give suggestions for how to
promote and improve the presence of the hotel on the web, with the intention of increasing number
of bookings and keeping the website up to date.
* Monitor, implement and execute the active presence of the property on all Social Media tools to
maximize the online exposure of the property.
* Ensure the property's content (photography & descriptions) in all online channels remain accurate
and brand compliant.
* Work with corporate e-commerce team to improve website, social media, search engine and other
marketing plan to increase brand exposure and revenue.

03/2013 - 06/2014
Digital Marketing Manager
Scheibye Tranding
Responsibilities:

My Core tasks were to structure measurement plans to ensure that campaigns meet their unique
objectives within the defined time frame. Besides that, reporting of entire data collected during
the campaign followed by complete details of ROI (Return of Investments), A/B testing, Web
Analytics, data analysis, post campaign analysis, reports evaluation, insights, gathering site data
and offering projected results in real - time are also the part of my responsibilities. Market and
Competitor research, planning and implementation of paid marketing on different online channels
including Google Adwords, Facebook, Twitter and LinkedIn were also included in my task.

In addition to that, SEM planning for targeted Websites and Products, A/B testing using
optimizely.com and Google website optimizer, introducing new SEO tactics and technologies as per the
Search engine requirements and setting marketing (SEO and SMM) goals is also the part of my job
description. Collecting and analyzing data of competitor's marketing campaigns, tactics and
strategies is another thing in which I excel along with daily monitoring and optimization of the
current and future marketing campaigns.




Local based online advertisements and website analytic optimizations is another key figure for the
success of any digital marketing plan, and I am proud of the fact that I have a significant hands-on
experience in both of the above-mentioned skills along with recognizing future market trends and
factual based marketing forecasts for targeted market. Work with digital marketing team and other
departments to meet our objectives.

* Creating and planning a variety of PPC campaigns across a range of digital channels.
* Analyzing trends and making data-driven decisions.
* Producing detailed analysis and reports of campaigns
* Presenting data and reports to a range of audiences.

Additional Roles:

* Online leads generation through LinkedIn & Facebook
* eWaste, mobile phones and electronics sales and purchase.
* Finding potential clients from international and local markets.
* Follow up on potential leads.
* Data file management and creating monthly reports.
* Meeting with clients with team for finalizing deals.

04/2009 - 01/2013
Digital Marketing Executive
Nanosoft Technologies
I have started my career as a Digital Marketing from Nanosoft Tech. Recruited as a junior SEO and
Social Media professional; however, I have been promoted to Digital Marketing Executive within a
year.

Responsibilities:

* Online Branding and Reputation Management with the help of digital marketing team.
* Work with Agencies and other third-party freelance websites for website development and designing
projects.
* Lead generation using SEO, link building and social media marketing.
* Update and manage Websites and Online stores developed on CMS: Wordpress, Magento & Shopify.
* Google Web Analytics operations and reporting.
* Installation and operations of Google Tag Manager for Mobiles on various websites and stores.
* Keyword optimization, analysis and research
* Website performance monitoring & reporting using Google Analytics and Google webmaster tools.
* Assist marketing head in creating Social Media Strategic Planning and implementation.
* Business Development procedures for various clients.
* Creating user stories, test cases and user cases for different projects.
* Software and mobile app scenario Analysis.
* Website and desktop app Testing and Analysis (A/B Testing).
* Developed short & long-time marketing strategies for mobile apps, websites and online stores.
* Wordpress and Drupal CMS installation, configuration and operations.
* Website Testing and Analysis
* QA and Black box testing of mobile apps and web applications.

Local Availability

Only available for the countries United Arab Emirates

Other

Thanks for checking out my profile. I'm Farhan, an Experienced Business Solutions Consultant specializing in Google Cloud Platform, Wordpress, WooCommerce, OpenCart, Shopify, SEO, SEM, PPC, Web Analytics & Social Media (Facebook, Instagram, Pinterest, Twitter & LinkedIn). I got a fantastic track record of successful projects and satisfied clients. My goal is to deliver best solutions & services to my clients.

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Profileimage by Zia Farhan Business Solutions Consultant Specializing in Google Cloud Platform, Wordpress & Digital Marketing from Dubai Business Solutions Consultant Specializing in Google Cloud Platform, Wordpress & Digital Marketing
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