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Ellen Heydemann

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Last update: 04.10.2021

PRODUCT MANAGER, BRAND DEVELOPER

Company: WeMind Marketing
Graduation: Master of Science international Marketing
Hourly-/Daily rates: show
Verhandelbar basierend auf Projekt Scope
Languages: German (Native or Bilingual) | English (Full Professional)

Attachments

InfoDeck copy.pdf

Skills

I am Ellen Heydemann and the founder & CEO of WeMind Marketing Consulting. My expertise in Marketing spans both the FMCG and Luxury Good sectors, having had worked for global players such as CHANEL, Unilever & Montblanc. After having worked in an international marketing agency between the US & in Jamaica while managing a team of around 15 people I decided to take the next step and transform my passion into my own business. Working with my full heart & deeply caring about the brands and people I work with made it easy to choose the name of my company - WeMind!

My experiences in the Luxury Goods sector sharpened my eyes for detail as well as my ability to deliver premium quality while my creativity always opened new doors for exciting opportunities. I value deep connections and love to give new spirit, heart & soul to the brands I work with while being passionate about what I do as if these businesses would be my own. I am very excited of getting to know your business & working towards your goals & dreams!

BRAND CONSULTANCY & IDENTIY 
At WeMind we create a symbiosis between aesthetics, culture, sustainability & lifestyle. We help your brand to strive and stand out for something meaningful, to find it's place in the market with a deep and bold story, while increasing opportunities for sales. Working in a collaborative way with both start-up's and established brands, at all stages of their evolution, services include:
  • Brand audits & consultancy (From quick brainstorm sessions to immersion workshops)
  • Strategy & Tactical Planning
  • Brand visual identity including logos, color palettes & tone of voice
  • Brand image refresh - including Social Media overhauls as well as key messaging
  • Marketing and Branding Workshops & Trainings
DIGITAL & SOCIAL MEDIA MARKETING 
We offer holistic digital marketing consultancy with expertise in social media strategy, content creation & E-Mail marketing. We help brands plan and build customer journeys from the first connection to post-purchase. We create unique messages and unique visual aesthetics across all media to increase customer engagement, brand awareness & sales while focusing on innovative approaches that change the game for your brand. Services include, but are not limited to:
  • Strategy & consultancy
  • Social media: strategy, marketing, account management, content creation
  • Marketing analytics
  • Copy, design & photography
  • Influencer marketing
  • Email Marketing
  • Paid advertising
  • Web Development
  • Marketing Workshops & Trainings

Project history

01/2017 - 12/2020
BRAND DEVELOPER
UNILEVERR; CATEGORY MANAGEMENT MONTBLANC
Developed a communication strategy for Pfanni HAMBURG
Prepared digital content for Pfanni and Mondamin
Google AdWords Stratgey & Implemntation 2017

CATEGORY MANAGEMENT MONTBLANC

Prepared product category analyses on sales, trends and competitors aligned with key stakeholders HAMBURG
for preparation of key sales events, e.g. Salon International de Haute Horlogerie (Geneva)
Conducted researches for new product development briefs- Special UNICEF project: brand 2016
controlling across multiple channels including print, visual merchandising at POS and online

01/2018 - 12/2020
MANAGER CLIENTS & CREATIVE SERVICES
POINT GM
Marketing, PR and Design
HIGHLIGHTS:
- Creative Director of POINT Global Marketing 
- Lead Business Development: Increase customer base and add to existing customer profitability.
- Leads Projects & Creative Team (15 Employees)
- Lead Key Account Management 

RESPONSIBILITIES:
- Manager of Digital & Creatives 
- Manager of Projects & Clients 
- Manager of Business Development 
- Creative Director

- Develops, implements, and evaluates integrated marketing and brand management plans, department staffing, communications architecture, web site, and microsite, and budget, to optimize institutional visibility and profitability for Point Global Marketing and its clients.
- Accountable for the results of key marketing strategies and plans for Point and its diverse clients.
- Conceptualizes, creates and places external advertising for Point’s marketing & brand development clients.
- Oversees and provides direction in obtaining and utilizing market and competitive analysis.
- Identify, design, develop and implement market-driven strategies to achieve revenue goals and the company’s mission.
- Provides marketing expertise and counsel to Point’s Clients
- Oversees media relations, crisis communications, and media events, creates and maintains Point, and speaks for the organization to the media and general public when the CEO is unavailable.

01/2017 - 12/2020
PRODUCT MANAGER
CHANEL
Planned and executed several product launch conferences and events HAMBURG
Conducted market- and marketing analyses 2017
Organized and supervised the production of print marketing tools

Time and spatial flexibility

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