Profileimage by Saint Ford Digital Marketing Professional | Marketing Automation | Pardot from EXETER

Saint Ford


Last update: 06.09.2022

Digital Marketing Professional | Marketing Automation | Pardot

Company: GTD
Graduation: not provided
Hourly-/Daily rates: show
Languages: English (Full Professional) | Italian (Full Professional)




Pardot, Salesforce Pardot, Engagement studio, lead nurturing, lead scoring/grading. Other, Dotdigital (Dotmailer), Hubspot, MailChimp, ActiveCampaign, Metrics/ KPI reporting and dashboards, HTML / CSS, Dreamweaver, HTML, Marketing automation, Salesforce, email templates, Google, Analytics, Power BI, CMS, Wix, Email Marketing, CRM, Intregra, Microsoft Dynamics 365 CRM, ecommerce, online store, Magento, frontend, SEO, Episerver, Facebook, CMS for eCommerce, WordPress, Facebook/ Instagram ads, Google Ads, Adwords, PPC (paid search), landing page design, Data Studio dashboards, reporting, Google Analytics, Webflow, Shopify, Photoshop/ Canva, video editing skills, Excel

Project history

07/2020 - 12/2020
Digital Marketing Executive
Premier Communications
* Email platform Dotgital. Segmentation and automated workflows
* Creation and design of landing pages for magazine promotion and radio campaigns using Unbounce.
Best performing campaigns in the range of 2.25% - 7% conversion rate.
* Creation and design of pop ups using Optinmonster
* Conversion rate optimisation - incremental improvement of marketing campaign conversion rates
through methodical split testing with focus on acquisition
* Analysis of marketing campaign metrics and presentation of reports to senior stakeholders (Google
Analytics, Power BI)
* Website and CMS management (on Wix, eZ CMS, Clickfunnels)

07/2019 - 03/2020
Senior Email Marketing Officer
Chartered Institute of Fundraising
* Responsible for the email marketing of the organisation including membership, conferences,
events, training and qualifications email communications
* Handling post-campaign analysis and reporting, including Data Studio dashboards
* Creation and management customer filters/ segmentations
* Management of the email marketing calendar
* A/B testing to improve email performance across conferences, training and qualifications
marketing emails
* Managing contact data on company CRM including prospects, current members and lapsed members
* Liaising with various departments and stakeholders at different levels within the organisation
* Migration from Intregra to Microsoft Dynamics 365 CRM
* Transition from Communicator to Dotdigital (Dotmailer)

10/2018 - 06/2019
Marketing Executive (eCommerce Team - B2B)
* Email campaign delivery using Engagement Studio in Salesforce Pardot to create customer journeys
and drive sales of recently published standards, as well as using custom links to track the
performance of each email and channel. End to end campaign management, from email creation to
testing, from email deployment scheduling and delivery to post campaign reporting
* Using PPC / Google Ads with relevant keywords to increase product page visibility and drive lead
generation and sales
* Working on the company's ecommerce/ online store using Magento as CMS for the frontend of the
platform, creating pages, adding products and content
* Improving the online store's SEO by adding content via the Episerver platform

08/2018 - 09/2018
Email Marketing Executive
* The role involved editing HTML emails using Dreamweaver, taking the content from the clients and
adapting it to the relevant templates
* Building both nurturing and ad hoc campaigns across 7 different clients
* Proofreading and editing content as appropriate
* Post campaign reporting to client using excel for all relevant metrics such as open rates, click
through rates, rates and most clicked links

Local Availability

Only available for the countries United Kingdom
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