Experience writer, researcher & strategist
Cult Wines
Keywords
Skills
I am a unicorn. Seriously. An aerospace engineer turned to UX & web writing, I have a firm foothold in tech and a way with words. The switch was painless. Storytelling is in my nature. Add to that structured problem-solving, an innate curiosity, tech know-how, and you got me – a digital experience writer.
What do I do? In a nutshell, I shape websites to tell the right story for their audience. That includes audience research, user journeys, wireframing, personas, verbal identity, UX/copywriting.
So if your tech business doesn't attract enough of the right audience or if you think your brand's story does not do it justice, you might need me.
What do I do? In a nutshell, I shape websites to tell the right story for their audience. That includes audience research, user journeys, wireframing, personas, verbal identity, UX/copywriting.
So if your tech business doesn't attract enough of the right audience or if you think your brand's story does not do it justice, you might need me.
Project history
04/2020
-
05/2021
Web writing & strategy
Experience writer, researcher & strategist for Cult Wines // Apr 2020 - May 2021
Cult Wines combines fine wine knowledge and investment expertise to offer their clients the highest standard of fine
wine investment. I was hired to support the website redesign for the regional markets (USA, Europe, Canada,
Singapore & Hong Kong).
My responsibilities
* (Re)write & adapt copy for the regional websites
* Improve the web experience.
My achievements
* Web copy for the North American, EMEA, Singapore & Hong Kong markets
* UX & wireframes for certain web pages, including some onboarding flows
* Service blueprinting for portfolio transfer
* Successfully completed user research
- Designed surveys for both existing clients and leads
- Put together a mindmap to support the UX design of the website
- Created user personas
- Created user experience journeys
Experience writer, researcher & strategist for Cult Wines // Apr 2020 - May 2021
Cult Wines combines fine wine knowledge and investment expertise to offer their clients the highest standard of fine
wine investment. I was hired to support the website redesign for the regional markets (USA, Europe, Canada,
Singapore & Hong Kong).
My responsibilities
* (Re)write & adapt copy for the regional websites
* Improve the web experience.
My achievements
* Web copy for the North American, EMEA, Singapore & Hong Kong markets
* UX & wireframes for certain web pages, including some onboarding flows
* Service blueprinting for portfolio transfer
* Successfully completed user research
- Designed surveys for both existing clients and leads
- Put together a mindmap to support the UX design of the website
- Created user personas
- Created user experience journeys
01/2020
-
04/2020
UX copywriter & rebranding agent
Yobota
Yobota is a fintech startup that will shape the future of banking. Its product, the Yobota Platform, enables banks to
create the financial products that best suit their clients' needs.
My responsibilities
* Create engaging UX copy for white label apps
* Produce copy for the website, social media, press releases
* Help consolidate the brand
My achievements
* Supported the UX team with copy to create a seamless app experience
* Wrote landing page samples showcasing two different copy approaches
* Successfully completed the Research and Strategy phases in the Rebranding process I have led. This implied:
- Interviews with both internal and external parties to establish the current brand position
- Internal survey to understand how the brand is regarded
- Brand positioning - proposition, values, mission & vision
- Produced the first tone of voice for the company
create the financial products that best suit their clients' needs.
My responsibilities
* Create engaging UX copy for white label apps
* Produce copy for the website, social media, press releases
* Help consolidate the brand
My achievements
* Supported the UX team with copy to create a seamless app experience
* Wrote landing page samples showcasing two different copy approaches
* Successfully completed the Research and Strategy phases in the Rebranding process I have led. This implied:
- Interviews with both internal and external parties to establish the current brand position
- Internal survey to understand how the brand is regarded
- Brand positioning - proposition, values, mission & vision
- Produced the first tone of voice for the company
07/2019
-
11/2019
Sales deck writer
Clarksons
Clarksons is a leader in the shipbroking industry. In the past years, Clarksons has invested in technology. Currently,
under the brand Sea/, the company is rolling out products for the shipping market.
My responsibility was to support the sales team with materials showcasing the Sea/ apps capabilities.
My achievements
* Interviewed developers and stakeholders to get a proper understanding of the Sea/ apps
* Produced marketing materials that showcased tech-rich apps in a relatable straight-forward way consistent with
the target audience.
under the brand Sea/, the company is rolling out products for the shipping market.
My responsibility was to support the sales team with materials showcasing the Sea/ apps capabilities.
My achievements
* Interviewed developers and stakeholders to get a proper understanding of the Sea/ apps
* Produced marketing materials that showcased tech-rich apps in a relatable straight-forward way consistent with
the target audience.
10/2018
-
06/2019
UX Copywriter
Navico brands
Navico is a global leader in maritime electronics. The company covers fishing equipment through the renowned
brand Lowrance, sailing devices and equipment with B&G, cruising with Simrad and offers digital cartography
solutions through the C-MAP brand.
My contribution as global copywriter
* Successfully supported global brands with various forms of copy - press release, web copy, ads, social
* Research & understanding of the complex C-MAP product families
* UX & wireframes for the C-MAP website
* Worked together with the design team to improve webpages usability
* Successfully implemented a request-for-creative-work process across the company
brand Lowrance, sailing devices and equipment with B&G, cruising with Simrad and offers digital cartography
solutions through the C-MAP brand.
My contribution as global copywriter
* Successfully supported global brands with various forms of copy - press release, web copy, ads, social
* Research & understanding of the complex C-MAP product families
* UX & wireframes for the C-MAP website
* Worked together with the design team to improve webpages usability
* Successfully implemented a request-for-creative-work process across the company
12/2017
-
01/2018
Web writer
Splyt
Splyt is a London-based tech startup that aims at connecting global mobility offer and demand through a unique
roaming platform. The company needed a website revamp to clearly and accurately represent a pretty convoluted
business model.
My contribution
* Create engaging and relatable content for a new B2B web experience
* Research and consultant activities about the website UX & UI
roaming platform. The company needed a website revamp to clearly and accurately represent a pretty convoluted
business model.
My contribution
* Create engaging and relatable content for a new B2B web experience
* Research and consultant activities about the website UX & UI
03/2012
-
12/2014
development engineer
AIRBUS Helicopters
My engineering responsibilities:
* Aeroacoustic numerical simulations of helicopter-induced noise.
* Aeroacoustic in-flight testing.
* Data post-processing, analysis and validation.
My communication responsibilities:
* Writing reports of experimental work.
* Writing assessments of tools and methods.
* Work package management: assuring a smooth correspondence with AIRBUS partners from academia.
* Aeroacoustic numerical simulations of helicopter-induced noise.
* Aeroacoustic in-flight testing.
* Data post-processing, analysis and validation.
My communication responsibilities:
* Writing reports of experimental work.
* Writing assessments of tools and methods.
* Work package management: assuring a smooth correspondence with AIRBUS partners from academia.
Local Availability
Only available in these countries:
United Kingdom
I prefer remote work as I am most efficient.
