Freelance Marketing Specialist

• Developed wide-ranging marketing campaigns, capitalizing on print, direct mail and digital channels.
• Created innovative marketing solutions collaborating with colleagues and senior executives.
• Supervised staff hiring, training and performance evaluations to meet KPIs and wider business goals.
• Researched current trends to stay abreast with technology and best marketing practices.
• Used data and analytics to enhance lead generation campaigns and improve the quality of leads generated.
• Fostered good relationships with team members to encourage efficient teamwork enabling high levels of customer service and satisfaction.

Loughshore Restaurants | Antrim, Northern Ireland
* Delivered email campaigns using Mailchimp to drive customer base as a part of a collaborative
marketing campaign.
* Kept team updated with publishing schedule to maintain consistent marketing strategy.
* Daily management of nine businesses within the group, inclusive of social media platforms,
TikTok content creation, review, and complaint handling.
* Carried out administrative tasks on an as-required basis for other departments through
professional-led teamwork.
* Prepared ad content for print and digital channels.
* Generated marketing campaign recaps and reports for senior marketing team.
* Developed creative content for existing brands and planned campaigns.

Top Gear Motors, Castlederg
* Operated software such as Photoshop, iMovie, and Clipchamp to generate a boost in sales and
social media engagement.
* Oversaw editorial, design and multimedia operations to maintain consistency.
* Managed schedule and submitted requirements before deadline.
* Collaborated with film director to verify vision and concept of production.