Innovative, analytical and goal-oriented MBA Professional offering over 4 years of diversified experience within global operating corporations and agencies in fast-paced industries.
Areas of strength include the ability to develop strong working relationships, excellent interpersonal and communication skills and the strive for constant improvement.
Project Management, Brand Strategy, Social Media Marketing, Influencer Marketing, Content Managment, Community Management
PROJECT HISTORY
01/2019
- 09/2019
Active Nutrition International GmbH
50-250 employees
Consumer goods and retail
MARKETING ASSISTANT
* Support of the strategic realignment and evolution of the brand PowerBar
* Deveolping of the Social Media Strategy
* Content creation for digital & social media channels of PowerBar
* Community Management (Facebook, Instagram)
* Instruct and partner with external agencies
06/2016
- 12/2016
Serviceplan Group/ Mediaplus
500-1000 employees
Media and Publishers
INTERN - STRATEGIC & CONSUMER ANALYSIS
* Creation of market-, media-, brand-, consumer analysis, insights, recommendations
* Conception, development and implementation of standardized customer analysis processes
* Research and presentation creation of trends and future developments
* Support of marketing pitches
03/2016
- 12/2016
Under Armour GER/AUT/SUI
50-250 employees
Consumer goods and retail
INTERN - SPORTS & EVENT MANAGEMENT
* Co-developing the "UA PRO student ambassador" strategy
* Planning, communication, organization, reporting of events on university campuses
* Support of Under Armour marketing events (e.g. influencer events, workouts)
09/2012
- 02/2013
BMW Group
>10.000 employees
Marketing, PR and Design
INTERN - GLOBAL SPORTS MARKETING
* Support of the strategic and organizational planning of events & tournaments
* Creation and presentation of event reports for documentation and sponsor acquisition
* Preparation of sponsorship agreements in cooperation with controlling-, purchasing-, legal departments
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