Profileimage by Ulviyya Ahmadova Digital Marketing manager, Growth Marketing manager from Podgorica

Ulviyya Ahmadova

available

Last update: 08.12.2023

Digital Marketing manager, Growth Marketing manager

Graduation: Technology Management
Hourly-/Daily rates: show
Languages: English (Full Professional) | Persian (Limited professional) | Russian (Limited professional) | Turkish (Full Professional)

Attachments

CV-ULVIYYA-A-MARKETING-23_081223.pdf

Skills

Tableau, Scrum, Jira, Trello, Asana, Devops, Microsoft Office, Power Point, Outlook, SAP
Google ads, facebook ads, 
- Google Adwords® Account Management

- Google Analytics® Account Management

- Google Tag Manager® Programming & Management

- Google DataStudio® Account Management

- Google Optmize® Account Management

- Google Sheets® Management, Script and Automation

- Facebook® Business & Facebook ADS Account Management

- Instagram® Business & twitter ADS Account Management

- Youtube Accounts Optimization & Marketing

- Conversion Tracking & Optimization in Google Ads / SMM

- KPI / ROI / ROAS Control and Reporting Data Studio

- Affiliate Marketing, Influencer Marketing, Video Marketing

- SEO - aHrefs, Sistrix, DeepCrawl, SEMRush, Screaming Frog, Keywordtool.io and more Online Tools

- On page and Off Page Website SEO Optimization

- Keyword Search, Analyzing, Optimization, Monitoring

- Long-Term Keywords, Competitor Monitoring and more...

- Social Media Daily Sharing and Monitoring

Project history

09/2020 - 02/2021
Growth Hacker
Surejobzapp (Internet and Information Technology, 10-50 employees)

Surejobz App is a Multi-Skill Freelance Job Marketplace that helps you get the right skilled people. Aims to create a source of income for skilled people in virtual and physical work, and encourages those without skills to acquire some.

Supporting the post-COVID-19 employment and economic recovery.
Asana, Backlinks, Marketing, SEO
Set up analytics and measurement plans in Mixpanel/Appsflyer;
Identify and test new innovative and growth opportunities within the channel to deliver on CPA/LTV goals.
SMS (Tatango);
A/B testing; Design, set up, and evaluate A/B and multivariate testing processes for agile test that drives conversion rate optimization
Managing CRM; (Tools -Salesforce, Dynamics, Hubspot)
Email marketing;
Creating Landing page;
Google Analytics, Adobe Site Catalyst and Tag Manager; Create conversion with Tag manager and Google analytic. Analyze and translate data from Google analytics into actionable plans/recommendations to increase campaign effectiveness, identify and report on insights important to driving the business.
Keyword analysis; Competitors’ keyword and content analysis and etc. (Tools for this Moz, Semrush, Ahrefs, Seobility, Similarweb.)

Beta launch on Android, iOS and Web App.

09/2020 - 02/2021
Digital Marketing manager
MDA social (Banks and financial services, 50-250 employees)

- Building multi-channel marketing campaigns; own strategy and execution with ads customer acquisition, conversion and retention. (CPC, CRO, SEM, EBM, ROI, ROAS) (Google ads, Facebook ads, Instagram ads, Twitter ads, Linkedin ads and Youtube ads)
- Facebook ads, Google ads, Instagrams ads, SEO, Ahrefs, Moz, Seobility, Semrush, Market research, Backlinks, Remarketing, A/B testing, Google analytics, Tag Manager, Email marketing, Landing page
-Works as a digital marketer to forex company.
-Develop and execute SEO strategies to improve organic search results and traffic.
-Analyze existing traffic and conversion trends to improve return on investment and identify areas of new opportunity.
-Collaborate with the marketing team to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns.
I managed E-mail Marketing, Landing Pages, CRO, PPC, Programmatic, Direct, Social Media and Content Strategies.

05/2020 - 09/2020
Digital marketing manager
Fiyuz (Banks and financial services, 10-50 employees)

Fiyuz is a NeoBank of the modern world. Taking an approach of mixing all the favorites of the world into one seamless platform that makes all the needs of its clients professionally and efficiently handled. Fiyuz is the epicenter of connecting all the people to all their transactional and their financial needs, from having accounts, investing, trading, transferring, exchanging, managing and much more!

-Manage US brand marketing initiatives in Global Fintech startup.
-Manage crowdfunding compaign.
-Crowdfunding management
-Develop and execute paid digital media and affiliate campaigns to drive traffic, engagement.
-Responsible for local activation of marketing strategies and campaigns.
-Launch new products with marketing activations based on consumer research.
-Develop long-term strategy based on the company's global vision.

09/2019 - 08/2020
Digital Marketing manager
Canada school

Delivered quality education program;
Built and maintained rapport with customers for achieving brand objectives and developed business opportunities;
Delivered product presentation and training in relation to trend, product knowledge, presentation and competitor information
Regular customer visit to provide consistent customer education service
Managed and handled customer enquiries in relation to product application and usage.
Organized workshop & seminar for customer
Managed the development and execution of marketing and advertising strategies to support key business and brand objections.

06/2019 - 04/2020
Digital Marketing manager
GLOBALISE (Other, 50-250 employees)

Marketing advisor to consumer wellness brands on brand strategy, growth, product marketing, go-to market strategy, engagement/retention and loyalty.

Social media management (LinkedIN, Facebook, Instagram, Twitter and Pinterest),
Website layout and SEO works,
Google Ads & SEM studies,
Email Marketing,
Content production and marketing,
Brand value and communication studies,
Agency management,
Conducting joint studies with graphic design,
Taking an active role in catalog designs,
Opening up and maintaining the B2B market,
Obtaining B2C communications for dealers and regions,
Market research and competitor analysis,
Producing and publishing sponsored content.

03/2018 - 03/2020
CRM manager
Linqing Honge Group

Ensured prompt and courteous service is extended to both internal and external
customers; Ensured the achievement of sales objectives on a monthly, quarterly
and yearly basis.

01/2018 - 03/2020
Digital Marketing manager
ABTC (Azerbaijan Bank Training Center)

Ensured prompt and courteous service is extended to both internal and external customers; Ensured the achievement of sales objectives on a monthly, quarterly and yearly basis; Established parameters, quotes and negotiate prices, confirming by written contracts;

01/2018 - 03/2020
Marketing manager
ABAD

• Lead strategic input into the overall digital brand communication platforms and direction including strategy, planning, journey building, creative builds and cadence of communications
• Managed creative and media agency partnerships and coordination of digital plans and executions

01/2018 - 03/2020
Digital marketing manager
Universitas International

• Transformed quality of sale initiatives, new customer acquisition opportunities and global product priorities into strategic marketing levers and seasonal storytelling

01/2017 - 03/2020
Digital Marketing manager
Azstarnet Internet Provider

• Determined product benches and assisted in the development of new products
• Partnered with Global Marketing Director to write copy for products
• Managed and developed strategies around 1 year product launch calendar
• Supported the execution of various digital campaigns including local paid search
• Assisted in the projects related to the website, including testing periodical updates
• Creating and editing web pages using a content management system
• Monitored and analyzed traffic reports of the website and social media presence


- Google Adwords® Account Management
- Google Analytics® Account Management
- Facebook® Business & Facebook ADS Account Management
- Instagram® Business & twitter ADS Account Management
- Youtube Accounts Optimization & Marketing
- Conversion Tracking & Optimization in Google Ads / SMM
- KPI / ROI / ROAS Control and Reporting Data Studio
- Affiliate Marketing, Influencer Marketing, Video Marketing
- SEO - aHrefs, Sistrix, DeepCrawl, SEMRush, Screaming Frog, Keywordtool.io and more Online Tools
- On page and Off Page Website SEO Optimization
- Keyword Search, Analyzing, Optimization, Monitoring
- Long-Term Keywords, Competitor Monitoring and more...
- Social Media Daily Sharing and Monitoring

01/2018 - 11/2019
Founder
EH Education

Our products- Study Abroad, Training services.

01/2018 - 12/2018
Lecturer
Hazar University

Marketing strategy, Operation research, Consumer Behavior, Advanced software
engineering, Agile Project management.

01/2018 - 12/2018
Lecturer
Baku Engineering University

Supply chain management. Optimization techniques, Facility management, Project
management.

07/2015 - 11/2017
Corporate Governance dept. specialist
PASHA Bank OJSC

Team member of strategic and agile project management for 2018-2020 Bank's digital strategy
program - GAP and SWOT analysis; Optimization of departments in accordance of strategic targets;
arrangement a meetings, coordination of working groups, preparation of meeting protocols.

01/2015 - 06/2015
Human Resources
USA Embassy

Administered HR-related documentation such as contracts of employment; Ensured
the relevant HR database is up to date.

09/2014 - 06/2015
Researc Assistant
ADA University

Disseminate results of research activities in the areas of economic, monetary policy,
international trade, and marketing. Analyzing business and IT requirements in scope
of Data Analytics projects.

01/2012 - 06/2014
Country manager's marketing assistanr
KoçSistem

- Provided effective support to Country director including project, public relations and sales administrative tasks; Helped writing of tender proposals.
- Developed campaigns for prospective client segments to increase leads and customer acquisition.
- Researched and delivered actionable insights on market trends based on firm’s sales and gathered competitive intelligence. Prepared and executed client surveys.

01/2010 - 12/2011
Marketing specialist
Engareh Group

Developed and led the digital vision and roadmap across digital marketing, product, and project management to drive incremental traffic, conversion and revenue opportunities

06/2009 - 01/2010
Reporter
SPACE TV

Participation in different international conferences. Did stand up after the meetings. Prepared world
news every day.

01/2007 - 06/2009
Contract specialist Contract specialist

Translated, prepared all necessary legal documentation processes.

Local Availability

Only available in these countries: United Arab Emirates
anywhere.

Other

I am always determined to have a strategy with scheduled benchmarks when it comes to interacting with prospects—that way, I never miss a potential powerful touch-point moment.

Experienced brand marketing strategist with over 13 years’ experience developing and executing cross-platform marketing programs that drive crowdfunding, brand awareness and growth.

I was the founder and former CEO of an EH, Cofounder & Marketing manager of Bye-Bugs. I collaborated with more than 5 B2B clients to ease the process of managing, 5 Global Fintech and different startup. My consulting practice provided the strategies and tools needed to build sustainable, high-performing organizations.
Profileimage by Ulviyya Ahmadova Digital Marketing manager, Growth Marketing manager from Podgorica Digital Marketing manager, Growth Marketing manager
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