Campaign Analytics Manager
Rabobank
(Banks and financial services, >10.000 employees)
Keywords
Skills
- Improving touchpoints experience in customer journey: Website, emails, search, social media and other 3rd parties
- Training internal teams on digital analytics topics and analytics tools
- Defining KPIs for different digital channels such as website, email, social, search and display ads
Project history
08/2020
-
Present
01/2018
-
03/2020
Digital Insights Manager
Boehringer Ingelheim International GmbH
(Pharmaceutical)
Evaluated, optimized and recommended digital tactics for #1 brand such as
OFEV and 2 departments (Oncology and Respiratory) with Medical and
Marketing managers resulting:
* Analyzed competitors digital capabilities for 1# brand OFEV for SEO/SEA
using SEMRush and identified opportunities using Tableau
* Defined website/CRM KPIs with business questions and promoting Global
consistency globally resulting easy data collection using SQL/analytics tools
* Improvised with IT on tag implementation for tracking website and paid
media performance and identified target opportunities
* Implemented media planning, buying, and analytics support for 3rd party
advertising and pharma websites each quarter
Evaluated, optimized and recommended digital tactics for #1 brand such as
OFEV and 2 departments (Oncology and Respiratory) with Medical and
Marketing managers resulting:
* Analyzed competitors digital capabilities for 1# brand OFEV for SEO/SEA
using SEMRush and identified opportunities using Tableau
* Defined website/CRM KPIs with business questions and promoting Global
consistency globally resulting easy data collection using SQL/analytics tools
* Improvised with IT on tag implementation for tracking website and paid
media performance and identified target opportunities
* Implemented media planning, buying, and analytics support for 3rd party
advertising and pharma websites each quarter
06/2017
-
11/2017
Senior Digital Analytics Consultant
WebTrekk GmbH
* Promoted dashboards/marketing automation facilities to increase sales with
potential customers (~10) and services for current customers
potential customers (~10) and services for current customers
01/2016
-
06/2017
Digital Analytics Consultant
Bayer Business Services
Collaborated with 3 departments in US/Canada for animal and consumer care:
* Implemented and analyzed RevTrex coupon (e-commerce) data request
such as BUY Now links to e-commerce websites resulting consistent in-data
analyses for +30 websites with brand managers and web developers
* Reported 35+ e-commerce behavior such as Buy Now dashboards and
educated stakeholders performance using Data Studio and Adobe Analytics
* Brought data accuracy and content credibility to save time for analyzing
marketing activities with digital campaigns (+40 websites)
* Implemented and analyzed RevTrex coupon (e-commerce) data request
such as BUY Now links to e-commerce websites resulting consistent in-data
analyses for +30 websites with brand managers and web developers
* Reported 35+ e-commerce behavior such as Buy Now dashboards and
educated stakeholders performance using Data Studio and Adobe Analytics
* Brought data accuracy and content credibility to save time for analyzing
marketing activities with digital campaigns (+40 websites)
04/2015
-
01/2016
Senior Advanced Analyst
MEC Global
Working with AT&T eCommerce world for products/services resulting:
* Analysed, reported and monitored daily AT&T's sales order (+10.000) data
analyses of large data-sets to find opportunities and problems using MySQL
* Defined (~$3 Million) attribution model to support measurement objectives
and client's budget bringing +10.000 sales customers
* Analysed, reported and monitored daily AT&T's sales order (+10.000) data
analyses of large data-sets to find opportunities and problems using MySQL
* Defined (~$3 Million) attribution model to support measurement objectives
and client's budget bringing +10.000 sales customers
10/2013
-
04/2015
Media Analyst
The Ad Council
Working with the Top non profit agency in the United States resulted:
* Maintained media database to provide access to +10.000 traditional and new
media commercials
* Build awareness of the media website by reaching out to more than 100
sponsors with monthly email marketing efforts
* Maintained media database to provide access to +10.000 traditional and new
media commercials
* Build awareness of the media website by reaching out to more than 100
sponsors with monthly email marketing efforts
10/2012
-
08/2013
Analytics Intern
Viacom/CNN/AOL
* Viacom: Collaborated with managers to identify critical technical problems
and translate business questions into marketing analyses while revamping
on the website and micro-sites
* CNN: Identified and reported network programming strengths and potential
areas of growth for the company
* AOL: Developed dashboard with website traffic, Insertion Orders, Regional
Advertisers and Weekly Regional Cancellation using Omniture's SiteCatalyst
and comScore
and translate business questions into marketing analyses while revamping
on the website and micro-sites
* CNN: Identified and reported network programming strengths and potential
areas of growth for the company
* AOL: Developed dashboard with website traffic, Insertion Orders, Regional
Advertisers and Weekly Regional Cancellation using Omniture's SiteCatalyst
and comScore
07/2010
-
05/2012
E-commerce Analyst
Manhattan Home Design
* Manhattan Home Design: Promoted and analysed online seasonality
campaigns to sell high sales revenue generating products on the company
website using Google Ads, Bing, and affiliate marketing
* Admit One: Finished before the deadline for the project of consolidating a
database of venue information and events resulting my team to release the
analytics tool before time
campaigns to sell high sales revenue generating products on the company
website using Google Ads, Bing, and affiliate marketing
* Admit One: Finished before the deadline for the project of consolidating a
database of venue information and events resulting my team to release the
analytics tool before time
Local Availability
Only available in these countries:
Germany
