Dell EMC Inc.
* Digital Assets BA - Worked within Dell's Channel Partner Marketing team on key projects related to new partner
On-boarding, portal migration, Content Analytics, Managing Life-Cycle of Marketing Collateral, and value add
analysis.
o Led a team of content authors and developers to implement CMS concepts and functionalities like
multi-site management, check-in/outs, page restructure and rollout.
o Successful Project delivery of digital assets and migration of 5000 pages of the Dell Partner portal from
SharePoint 2013 to AEM 6.2 in 45 languages. o SEO strategies - Delivered a 60% increase of relevant
click through and hit rate by implementing strategic content keywords and invisible tags.
o Content Analytics - Provided insight and guidance on the Life cycle of marketing collateral through
Tableau Analytics dashboards.
o AEM Pages - designed, development and maintenance using various layouts and components such as
Page, Paragraph Systems and other custom-made components.
o Learning and development - Building training modules and best practices.
o SIT, UAT Testing - Design of test strategies, scripts and execution plan.
* Stakeholder management - Created weekly project reports using Tableau Dashboard and provided the senior
management with analytical insight on performance, project RAG status and resource utilization.
* Workshop facilitation and delivery - workshops with stakeholders to develop the design specifications for new
Products launch on Dell e- Commerce store.
* Campaign Management Strategy - Segmented visitors, push and promote targeted content for specific user
profiles to facilitate marketing Campaigns across multiple channels.