CRM Program Manager and solution specialist
Keywords
Skills
17 years of experience in Salesforce (Sales, Service, Marketing) as Senior Business Analyst, Developer, and Project Manager in different verticals (Manufacturing, Job Services, Retail, Finance & Insurance, etc.) and countries (France, Germany, Portugal, UK, Brazil, etc).
Project history
05/2022
-
05/2022
Renault is the first french car maker.128322 employees all around the world. Revenue in 2011: €42,68
billion.
Project "Connected Services": Customer service project. managed the roll-out of a customer service
application for Renault embedded system (GPS, Appstore-like, etc.) based on Salesforce.com in
Portugal, UK and South Africa.
Led business analysis, design workshops, specifications drafting, test plan & use case drafting, Interface
between the business and the technical teams. Also involved in the project management (cost, risk,
resource management, gap analysis, evolution request management & scope follow-up). Location: Paris
(France) & Lisbon (Portugal).
Selected Achievements:
* Salesforce solution successfully deployed on time and on budget thanks to an efficient project
steering and very good relationship with the client.
* Led the change management campaign which led to 98% adoption rate
* Providing excellent business development support, which helped wins bids for 4 out of 5 projects
in 6 months time, against very strong competitors (Accenture, CAPGEMINI and Business & Decision).
Project "CCBIC": Deployment of a Salesforce customer care application in a pilot country (Brazil)
prior to a 26 countries Salesforce roll out. Led a team of up to 17 persons.
Performed same tasks as Project "Connected Services" ones. Also Led operational coordination between
Renault Corporate (France) & Renault Do Brazil teams. Location: Paris (France) & Jundiai (Brazil).
Project "SFA/LMT": Deployment of an SFA solution with partner/customer portal implementation based
on Salesforce.
Involved in business processes analysis, solution design (both functional and technical build
strategy)
Additionally to these projects, were led in parallel 4 other initiatives ( mainly around customer
and partner portal implementation)
billion.
Project "Connected Services": Customer service project. managed the roll-out of a customer service
application for Renault embedded system (GPS, Appstore-like, etc.) based on Salesforce.com in
Portugal, UK and South Africa.
Led business analysis, design workshops, specifications drafting, test plan & use case drafting, Interface
between the business and the technical teams. Also involved in the project management (cost, risk,
resource management, gap analysis, evolution request management & scope follow-up). Location: Paris
(France) & Lisbon (Portugal).
Selected Achievements:
* Salesforce solution successfully deployed on time and on budget thanks to an efficient project
steering and very good relationship with the client.
* Led the change management campaign which led to 98% adoption rate
* Providing excellent business development support, which helped wins bids for 4 out of 5 projects
in 6 months time, against very strong competitors (Accenture, CAPGEMINI and Business & Decision).
Project "CCBIC": Deployment of a Salesforce customer care application in a pilot country (Brazil)
prior to a 26 countries Salesforce roll out. Led a team of up to 17 persons.
Performed same tasks as Project "Connected Services" ones. Also Led operational coordination between
Renault Corporate (France) & Renault Do Brazil teams. Location: Paris (France) & Jundiai (Brazil).
Project "SFA/LMT": Deployment of an SFA solution with partner/customer portal implementation based
on Salesforce.
Involved in business processes analysis, solution design (both functional and technical build
strategy)
Additionally to these projects, were led in parallel 4 other initiatives ( mainly around customer
and partner portal implementation)
01/2021
-
03/2022
Sales Cloud/Service Cloud Developer/Pardot Specialist
Description: largest home improvement retailer in the United States, supplying tools, construction
products, and services.
* Role and responsibilities: Pardot Specialist in charge of their solution implementation.
* Scope of the setup:
* Administration (Salesforce Sales Cloud application / platform configuration and management /
deployment including Marketing tools such as Pardot, Engagement studio and social studio)
* Salesforce CPQ set-up
* Acted as Pardot systems administrator by maintaining data within Pardot, including but not
limited to assigning user permissions, User management, role creation, and group
configuration for Pardot business users.
* Configured Automation Rules and Segmentation lists based on prospect categorizations and to
be used in various marketing communications.
* Worked with campaign managers to develop automated email campaigns and developed emails that
could utilize Pardot's dynamic content system.
* Worked on Email module with email template creation, content configuration, personalization,
sender profile setup and test send validations.
* Configured landing Pages with personalization and dynamic content to be used for various
marketing purposes.
* Form building activities to configure and setup enriched forms to capture lead data used
during B2B communications.
* Implementing Custom redirects required for various business needs. Prospect management,
Prospect field configurations and visitor data management.
* Created Pardot complex journeys through various Engagement Programs.
* Managed Salesforce engagement studio for users and created email templates as per the
requirement.
* Utilize Pardot for daily production and deployment of mass marketing emails, ensuring that
these emails also report metrics back to Salesforce, and if necessary, build campaigns
within Salesforce.
* Performed system implementation, configuration, tuning, Creating and managing users,
profiles, roles, and permission sets in Salesforce
* Generated reports, dashboards, using Data Loader to import/export data and processes to
continuously monitor data quality and integrity.
* Created V-Lookup's and prepared the .CSV files for each object as a part of data extraction
from salesforce
* Developed workflows, validations, approvals, worked with Process builder and Flows.
* Designed, and developed Apex Classes, Controller Classes, extensions and Apex Triggers for
various functional needs in the application.
* Maintained test coverage for all the classes and triggers and supporting deployment
activities
* Used SOQL & SOSL with consideration to Governor Limits for data manipulation needs of the
application using platform database objects
* Used the sandbox for testing and migrated the code to the deployment instance after testing.
* Created Business Requirements, User Stories, Test Cases, User Acceptance Testing and ability
to design and implement a Salesforce solution to existing business challenges. Deep
understanding of salesforce architecture, processes, product and best practices.
* Supported (end user support for troubleshooting / issue resolution if required, application
debugging and fixes)
* Addressed user questions, aggregate and prioritize user feedback, and plan and implement
system enhancements based on personal expertise, user feedback and organizational goals.
* Interreacted with business users and stake holders to gather requirements and get it done.
* Identify system problems, develop fixes, ensure full quality assurance testing, implement
solutions, document and train users on system best practices and processes.
* Implementation of Experience Cloud (Former Communities)
Selected Achievements:
Solutions successfully deployed on time and on budget.
products, and services.
* Role and responsibilities: Pardot Specialist in charge of their solution implementation.
* Scope of the setup:
* Administration (Salesforce Sales Cloud application / platform configuration and management /
deployment including Marketing tools such as Pardot, Engagement studio and social studio)
* Salesforce CPQ set-up
* Acted as Pardot systems administrator by maintaining data within Pardot, including but not
limited to assigning user permissions, User management, role creation, and group
configuration for Pardot business users.
* Configured Automation Rules and Segmentation lists based on prospect categorizations and to
be used in various marketing communications.
* Worked with campaign managers to develop automated email campaigns and developed emails that
could utilize Pardot's dynamic content system.
* Worked on Email module with email template creation, content configuration, personalization,
sender profile setup and test send validations.
* Configured landing Pages with personalization and dynamic content to be used for various
marketing purposes.
* Form building activities to configure and setup enriched forms to capture lead data used
during B2B communications.
* Implementing Custom redirects required for various business needs. Prospect management,
Prospect field configurations and visitor data management.
* Created Pardot complex journeys through various Engagement Programs.
* Managed Salesforce engagement studio for users and created email templates as per the
requirement.
* Utilize Pardot for daily production and deployment of mass marketing emails, ensuring that
these emails also report metrics back to Salesforce, and if necessary, build campaigns
within Salesforce.
* Performed system implementation, configuration, tuning, Creating and managing users,
profiles, roles, and permission sets in Salesforce
* Generated reports, dashboards, using Data Loader to import/export data and processes to
continuously monitor data quality and integrity.
* Created V-Lookup's and prepared the .CSV files for each object as a part of data extraction
from salesforce
* Developed workflows, validations, approvals, worked with Process builder and Flows.
* Designed, and developed Apex Classes, Controller Classes, extensions and Apex Triggers for
various functional needs in the application.
* Maintained test coverage for all the classes and triggers and supporting deployment
activities
* Used SOQL & SOSL with consideration to Governor Limits for data manipulation needs of the
application using platform database objects
* Used the sandbox for testing and migrated the code to the deployment instance after testing.
* Created Business Requirements, User Stories, Test Cases, User Acceptance Testing and ability
to design and implement a Salesforce solution to existing business challenges. Deep
understanding of salesforce architecture, processes, product and best practices.
* Supported (end user support for troubleshooting / issue resolution if required, application
debugging and fixes)
* Addressed user questions, aggregate and prioritize user feedback, and plan and implement
system enhancements based on personal expertise, user feedback and organizational goals.
* Interreacted with business users and stake holders to gather requirements and get it done.
* Identify system problems, develop fixes, ensure full quality assurance testing, implement
solutions, document and train users on system best practices and processes.
* Implementation of Experience Cloud (Former Communities)
Selected Achievements:
Solutions successfully deployed on time and on budget.
05/2020
-
09/2020
Sales Cloud & Pardot Specialist
Gefco
Description: GEFCO, a BAUER Group Company, is a sales and service center and provides the full range
of water well and other related drilling rigs. Based on the company's extensive experience,
customers are provided with complete solutions from a single source.
* Role and responsibilities: Sales Cloud and Pardot Specialist in charge of their solution
implementation and Deployment lead across 10 countries.
* Scope of the setup:
* Salesforce connector
* Email Marketing
* Advanced Dynamic Content
* Engagement Programs
* Lead Nurturing
* Lead Scoring
* Forms &Landing Pages (Multi-language templating)
* A/B testing
* Sales Cloud
Selected Achievements:
10 sprints successfully completed on time and on budget.
of water well and other related drilling rigs. Based on the company's extensive experience,
customers are provided with complete solutions from a single source.
* Role and responsibilities: Sales Cloud and Pardot Specialist in charge of their solution
implementation and Deployment lead across 10 countries.
* Scope of the setup:
* Salesforce connector
* Email Marketing
* Advanced Dynamic Content
* Engagement Programs
* Lead Nurturing
* Lead Scoring
* Forms &Landing Pages (Multi-language templating)
* A/B testing
* Sales Cloud
Selected Achievements:
10 sprints successfully completed on time and on budget.
03/2019
-
10/2019
Adobe Marketing Cloud/Pardot Specialist
Singtel
Description: Singtel is the largest mobile network operator in Singapore with 4.1 million
subscribers and through subsidiaries, had a combined mobile subscriber base of 640 million customers
at the end of financial year 2017.
* Role and responsibilities: Integrate Adobe Marketing Cloud with an enterprise bot solution to be
used as an additional channel to nurture leads (Web and WeChat) and create AI-powered self
learning campaign for Singtel's Customer Service triggering upsell/cross-sell offer based on
existing customers behaviour.
Pardot Specialist in charge of their solution implementation and team training.
* Scope of the setup:
* Adobe Campaign (Classic)
* Adobe Analytics
* Adobe Experience Manager
* Adobe Target
* Google Dialog Flow
* Salesforce connector
* Email Marketing
* Advanced Dynamic Content
* Salesforce custom objects
* Advanced segmentations and automations
* Engagement Programs
* Lead Nurturing
* Lead Scoring
* Forms &Landing Pages
* A/B testing
* B2B Marketing Analytics
* Salesforce Engage
* Administrator and users training
* Sales Cloud
Selected Achievements:
Solutions successfully deployed on time and on budget.
subscribers and through subsidiaries, had a combined mobile subscriber base of 640 million customers
at the end of financial year 2017.
* Role and responsibilities: Integrate Adobe Marketing Cloud with an enterprise bot solution to be
used as an additional channel to nurture leads (Web and WeChat) and create AI-powered self
learning campaign for Singtel's Customer Service triggering upsell/cross-sell offer based on
existing customers behaviour.
Pardot Specialist in charge of their solution implementation and team training.
* Scope of the setup:
* Adobe Campaign (Classic)
* Adobe Analytics
* Adobe Experience Manager
* Adobe Target
* Google Dialog Flow
* Salesforce connector
* Email Marketing
* Advanced Dynamic Content
* Salesforce custom objects
* Advanced segmentations and automations
* Engagement Programs
* Lead Nurturing
* Lead Scoring
* Forms &Landing Pages
* A/B testing
* B2B Marketing Analytics
* Salesforce Engage
* Administrator and users training
* Sales Cloud
Selected Achievements:
Solutions successfully deployed on time and on budget.
12/2018
-
09/2019
Salesforce Sales Cloud & Pardot Specialist
AHK Prod
Description: Specialist of the custom promotional products and tailor-made project for more than 22
years with 7 offices spread across the globe. AHK-Prod collaborate with corporate giveaways and
advertising items distributors & retailers, or business end users.
* Role and responsibilities: Salesforce Pardot/Sales Cloud Specialist in charge of their solution
deployment, implementation and team training.
Integration of Salesforce with their ERP and Prestashop
* Scope of the setup:
* Salesforce connector
* Email Marketing
* Advanced Dynamic Content
* Salesforce custom objects
* Advanced segmentations and automations
* Engagement Programs
* Lead Nurturing
* Lead Scoring
* Forms &Landing Pages
* A/B testing
* B2B Marketing Analytics
* Salesforce Engage
* Administrator and users training
* Sales Cloud/CPQ
* Prestashop
Selected Achievements:
Solutions successfully deployed on time and on budget.
years with 7 offices spread across the globe. AHK-Prod collaborate with corporate giveaways and
advertising items distributors & retailers, or business end users.
* Role and responsibilities: Salesforce Pardot/Sales Cloud Specialist in charge of their solution
deployment, implementation and team training.
Integration of Salesforce with their ERP and Prestashop
* Scope of the setup:
* Salesforce connector
* Email Marketing
* Advanced Dynamic Content
* Salesforce custom objects
* Advanced segmentations and automations
* Engagement Programs
* Lead Nurturing
* Lead Scoring
* Forms &Landing Pages
* A/B testing
* B2B Marketing Analytics
* Salesforce Engage
* Administrator and users training
* Sales Cloud/CPQ
* Prestashop
Selected Achievements:
Solutions successfully deployed on time and on budget.
08/2018
-
03/2019
Salesforce Sales, Service Cloud & Marketing Cloud Specialist
Somfy
Description:
Somfy is the world leader in the automatic control of openings and closures in homes and buildings.
For over 45 years, Somfy has allowed people to transform their living environments with automatic
controls, by designing and developing solutions offering comfort, security and energy savings.
* Role and responsibilities: Solution specialist and EMEA deployment lead for 10 countries where
the group operates. The solution developed was a Salesforce Sales Cloud/ Service Cloud /Marketing
Cloud solution to manage their sales pipeline, their partners ( solution installer) and foster
their customer engagement.
* Scope of the setup:
* Omni-channel campaigns (Email, SMS, Advertising) with the Journey Builder
* Social Studio
* Multilingual email template
* Integration with DMP
* Integration with Salesforce
* Audience Builder
* Sales Cloud
Selected Achievements:
Solutions successfully deployed on time and on budget.
Somfy is the world leader in the automatic control of openings and closures in homes and buildings.
For over 45 years, Somfy has allowed people to transform their living environments with automatic
controls, by designing and developing solutions offering comfort, security and energy savings.
* Role and responsibilities: Solution specialist and EMEA deployment lead for 10 countries where
the group operates. The solution developed was a Salesforce Sales Cloud/ Service Cloud /Marketing
Cloud solution to manage their sales pipeline, their partners ( solution installer) and foster
their customer engagement.
* Scope of the setup:
* Omni-channel campaigns (Email, SMS, Advertising) with the Journey Builder
* Social Studio
* Multilingual email template
* Integration with DMP
* Integration with Salesforce
* Audience Builder
* Sales Cloud
Selected Achievements:
Solutions successfully deployed on time and on budget.
01/2017
-
04/2018
Salesforce Sales/Service Cloud & Marketing Cloud Specialist
Total
Description: French multinational integrated oil and gas company and one of the seven "Supermajor"
oil companies in the world. Its businesses cover the entire oil and gas chain, from crude oil and
natural gas exploration and production to power generation, transportation, refining, petroleum
product marketing, and international crude oil and product trading.
* Role and responsibilities: Salesforce/Marketing Cloud Specialist in charge of their
Salesforce/Marketing Cloud B2C solution for the Belgian market implementation.
Solutions design, Configuration, integration with 3rd parties, and Development
Selected Achievements:
Solutions successfully deployed on time and on budget.
oil companies in the world. Its businesses cover the entire oil and gas chain, from crude oil and
natural gas exploration and production to power generation, transportation, refining, petroleum
product marketing, and international crude oil and product trading.
* Role and responsibilities: Salesforce/Marketing Cloud Specialist in charge of their
Salesforce/Marketing Cloud B2C solution for the Belgian market implementation.
Solutions design, Configuration, integration with 3rd parties, and Development
Selected Achievements:
Solutions successfully deployed on time and on budget.
11/2017
-
02/2018
Salesforce Sales Cloud & Marketing Cloud Specialist
Hotel B&B
Description: Bed and Breakfast hotel network
Role and responsibilities: Marketing Cloud Specialist in charge of their precheck-in and
post-booking journeys implementation. Solutions design, Configuration and Development.
Customization of Sales Cloud to create a solution verticalized for hospitality management.
* Scope of the setup:
* Sales Cloud
* Marketing Cloud
Selected Achievements:
Solutions successfully deployed on time and on budget.
Role and responsibilities: Marketing Cloud Specialist in charge of their precheck-in and
post-booking journeys implementation. Solutions design, Configuration and Development.
Customization of Sales Cloud to create a solution verticalized for hospitality management.
* Scope of the setup:
* Sales Cloud
* Marketing Cloud
Selected Achievements:
Solutions successfully deployed on time and on budget.
03/2017
-
01/2018
Sales Cloud & Adobe Marketing Cloud Specialist
Johnson & Johnson
Description:
Johnson and Johnson uses Adobe Marketing Cloud to power highly personalized campaigns. The
objective was to have a consistent way to communicate with the consumer across different healthcare
brands while unifying the campaigns management.
An Adobe Campaign solution was implemented to increase customer enablement and engagement across
brands like Carrying Every Day, J Baby, Nicorette, Regain, Calpol leveraging email campaigns.
The solution implemented allowed Johnson & Johnson to send targeted promotional emails to registered
customers according to their interest in products showcased on the website. The customer
interactions with the content of the emails had to be stored in a database maintained by Epsilon.
The solution allowed to send highly targeted communication based on customers interactions
behaviours, product interests and special days communications days like Women's day, Children's day
and other occasions to registered users.
* Role and responsibilities: Solution specialist and deployment lead on 24 markets
* Scope of the setup:
* Adobe Campaign (Classic)
* Adobe Analytics
* Adobe Experience Manager
* Adobe Target
* Salesforce Sales Cloud
Selected Achievements:
38% Increase of the consumers interact in products can know who the clients are shown interest on
their product campaigns.
27% Revenue increase related to upsell and cross-selling
Johnson and Johnson uses Adobe Marketing Cloud to power highly personalized campaigns. The
objective was to have a consistent way to communicate with the consumer across different healthcare
brands while unifying the campaigns management.
An Adobe Campaign solution was implemented to increase customer enablement and engagement across
brands like Carrying Every Day, J Baby, Nicorette, Regain, Calpol leveraging email campaigns.
The solution implemented allowed Johnson & Johnson to send targeted promotional emails to registered
customers according to their interest in products showcased on the website. The customer
interactions with the content of the emails had to be stored in a database maintained by Epsilon.
The solution allowed to send highly targeted communication based on customers interactions
behaviours, product interests and special days communications days like Women's day, Children's day
and other occasions to registered users.
* Role and responsibilities: Solution specialist and deployment lead on 24 markets
* Scope of the setup:
* Adobe Campaign (Classic)
* Adobe Analytics
* Adobe Experience Manager
* Adobe Target
* Salesforce Sales Cloud
Selected Achievements:
38% Increase of the consumers interact in products can know who the clients are shown interest on
their product campaigns.
27% Revenue increase related to upsell and cross-selling
02/2017
-
12/2017
Salesforce Sales/Service Cloud & Marketing Cloud Specialist
World Economic Forum
Description: Swiss nonprofit foundation, Recognized by the Swiss authorities as an international
body. Its mission is cited as "committed to improving the state of the world by engaging business,
political, academic, and other leaders of society to shape global, regional, and industry agendas".
Transverse Salesforce/Marketing Cloud Specialist in charge of custom development for the WEF events
(ASEAN, DAVOS, etc)
* Role and responsibilities: Solutions design, Configuration and Development. Development of a
salesforce based custom solution in Apex to manage the complex events and membership type of the
organization
* Scope of the setup:
* Sales Cloud
* Service Cloud
* Marketing Cloud
* Spotfire
*
Selected Achievements:
Solutions successfully deployed on time and on budget.
body. Its mission is cited as "committed to improving the state of the world by engaging business,
political, academic, and other leaders of society to shape global, regional, and industry agendas".
Transverse Salesforce/Marketing Cloud Specialist in charge of custom development for the WEF events
(ASEAN, DAVOS, etc)
* Role and responsibilities: Solutions design, Configuration and Development. Development of a
salesforce based custom solution in Apex to manage the complex events and membership type of the
organization
* Scope of the setup:
* Sales Cloud
* Service Cloud
* Marketing Cloud
* Spotfire
*
Selected Achievements:
Solutions successfully deployed on time and on budget.
08/2016
-
06/2017
Marketing Automation Specialist
Accengage
Description: Company offering Push message technology provider for smartphones.
Development of a connector bridging the push platform with Marketing Cloud to execute multi-channel
campaign leveraging the push channel through the Journey Builder
* Role and responsibilities: Solution design, Configuration, Development and continuous improvement
of the solution
* Scope of the setup:
* Sales Cloud
* Salesforce Marketing Cloud
* ISV development
Selected Achievements:
Marketing Cloud solution successfully deployed on time and on budget.
Development of a connector bridging the push platform with Marketing Cloud to execute multi-channel
campaign leveraging the push channel through the Journey Builder
* Role and responsibilities: Solution design, Configuration, Development and continuous improvement
of the solution
* Scope of the setup:
* Sales Cloud
* Salesforce Marketing Cloud
* ISV development
Selected Achievements:
Marketing Cloud solution successfully deployed on time and on budget.
02/2016
-
09/2016
Market Automation & CRM Specialist
European Society of Cardiology (ESC)
Description: The European Society of Cardiology (ESC) is a non-profit knowledge-based professional
association that facilitates the improvement and harmonization of standards of diagnosis and
treatment of cardiovascular diseases.
Implementation of Marketing Cloud assets: Marketing Cloud Connector configuration, implementation of
automatically triggered RSS to email templates, complex transactional messages generated in
Salesforce but sent from Marketing Cloud
Implementation of Salesforce Member Nations: membership management solution
* Role and responsibilities: Solution design, Configuration and Development as email marketing best
practices training. Configuration of Member Nations, development of customs triggers and
integration with Oracle ERP.
* Scope of the setup:
* Sales Cloud
* Service Cloud
* Member Nations
* Tableau BI
Selected Achievements:
Salesforce solution successfully deployed on time and on budget.
association that facilitates the improvement and harmonization of standards of diagnosis and
treatment of cardiovascular diseases.
Implementation of Marketing Cloud assets: Marketing Cloud Connector configuration, implementation of
automatically triggered RSS to email templates, complex transactional messages generated in
Salesforce but sent from Marketing Cloud
Implementation of Salesforce Member Nations: membership management solution
* Role and responsibilities: Solution design, Configuration and Development as email marketing best
practices training. Configuration of Member Nations, development of customs triggers and
integration with Oracle ERP.
* Scope of the setup:
* Sales Cloud
* Service Cloud
* Member Nations
* Tableau BI
Selected Achievements:
Salesforce solution successfully deployed on time and on budget.
01/2015
-
05/2016
CRM Project Manager
Louboutin
Description: a French luxury footwear and fashion designer whose footwear has incorporated shiny,
red-lacquered soles that have become his signature. Revenue in 2014: 350 million €
Deployment of several Salesforce customer service solutions: deployment of a solution in Louboutin's
boutiques and support units in Europe, deployment of a repair follow-up solution and US deployment
of the European solution
* Role and responsibilities: Solution design, Project portfolio management, Functional and Business
expertise delivery in support center creation. Salesforce<> Magento integration lead
* Scope of the setup:
* Sales Cloud
* Service Cloud
* Field Services
Selected Achievements:
* Salesforce solution successfully deployed on time and on budget.
red-lacquered soles that have become his signature. Revenue in 2014: 350 million €
Deployment of several Salesforce customer service solutions: deployment of a solution in Louboutin's
boutiques and support units in Europe, deployment of a repair follow-up solution and US deployment
of the European solution
* Role and responsibilities: Solution design, Project portfolio management, Functional and Business
expertise delivery in support center creation. Salesforce<> Magento integration lead
* Scope of the setup:
* Sales Cloud
* Service Cloud
* Field Services
Selected Achievements:
* Salesforce solution successfully deployed on time and on budget.
04/2015
-
05/2015
SaaS CRM Expert
Poste Immo
Description: Poste Immo is the global real estate and property operator of La Poste Group (French
mail company), managing more than 7 millions square meters.
Benchmarking of CRM package (Salesforce vs SAP Customer Engagement).
* Role and responsibilities: Benchmark of the packages, expertise consulting to the board of
director regard the way to prepare the implementation (business, functional, technical and change
management aspects.), hearing and assessment of the providers offer.
Selected Achievements:
* Selection process solved in 3 weeks despite the fact the selection process was stuck for various
reasons (complex technical information system, political conflicts)
* Salesforce selected
mail company), managing more than 7 millions square meters.
Benchmarking of CRM package (Salesforce vs SAP Customer Engagement).
* Role and responsibilities: Benchmark of the packages, expertise consulting to the board of
director regard the way to prepare the implementation (business, functional, technical and change
management aspects.), hearing and assessment of the providers offer.
Selected Achievements:
* Selection process solved in 3 weeks despite the fact the selection process was stuck for various
reasons (complex technical information system, political conflicts)
* Salesforce selected
03/2014
-
12/2014
Deployment Lead
SITA
Description: SITA is the world's leading specialist in air transport communications and information
technology (IT).
Deployment of an SFA (Salesforce Automation) solution based on Salesforce for SITA. Highly
customized SFA solution for to support SITA multi-stage complex opportunity management.
Marketing Automation packages benchmarck: Pardot, Marketo, Exact Target
* Role and responsibilities: Data Migration, Configuration, Marketo Integration, Change Management,
America deployment lead, Critical users support.
Selected Achievements:
* Salesforce solution successfully deployed on time and on budget in North, Central and Latin
America.
* Implemented Marketo on time and budget
* Led the change management campaign which led to a 97% adoption rate.
technology (IT).
Deployment of an SFA (Salesforce Automation) solution based on Salesforce for SITA. Highly
customized SFA solution for to support SITA multi-stage complex opportunity management.
Marketing Automation packages benchmarck: Pardot, Marketo, Exact Target
* Role and responsibilities: Data Migration, Configuration, Marketo Integration, Change Management,
America deployment lead, Critical users support.
Selected Achievements:
* Salesforce solution successfully deployed on time and on budget in North, Central and Latin
America.
* Implemented Marketo on time and budget
* Led the change management campaign which led to a 97% adoption rate.
06/2013
-
03/2014
Principal IT/CRM Strategist
Proxis/Make IT Simple
Description: Proxis is a call center specialized in multi-channel relationship with its customers.
Make IT Simple is its CRM consulting firm spin-off delivering expertise in Salesforce.
* Role and responsibilities: Rework of the business strategy: business model, business development,
internal processes, and opportunity pipeline growth. IT department lead: ensure the timely and
quality of the technical delivery. Some clients projects/relationship managed: Ely Lilly, Astra
Zenecca, Allergan, Agility,COOP, etc. Led 12 persons from the IT development team.
Significant contributions:
* Development team training to various methodologies (SCRUM, Agile, core model etc.) technologies
(Apex) and project management
* Benchmarked various CRM packages (Salesforce, MS CRM Dynamics, Siebel, SAP CRM, Net Suite CRM and
Oracle on Demand) in order to define which one is the most suitable to satisfy various clients
requirements.
* Improvement of the KPIs allowing a better monitoring of the development team performance
* Establishment of strategic partnership with external providers (software and consulting firms)
* Off-shore, near-shore Supplier management (set-up of outsourcing policies, performance
assessment)
* Rework of the delivery model and methodology
* Set-up the company to be "compliance ready" based on the standards of clients (pharma,
banking,etc)
* Establishment of a new pricing matrix to increase billing profitability
* Improvement of the KPIs allowing a better monitoring of the business value generated
* Involvement in events preparation and ROI
* Involvement in marketing material design
* Deployment of Pardot as marketing automation tool
Make IT Simple is its CRM consulting firm spin-off delivering expertise in Salesforce.
* Role and responsibilities: Rework of the business strategy: business model, business development,
internal processes, and opportunity pipeline growth. IT department lead: ensure the timely and
quality of the technical delivery. Some clients projects/relationship managed: Ely Lilly, Astra
Zenecca, Allergan, Agility,COOP, etc. Led 12 persons from the IT development team.
Significant contributions:
* Development team training to various methodologies (SCRUM, Agile, core model etc.) technologies
(Apex) and project management
* Benchmarked various CRM packages (Salesforce, MS CRM Dynamics, Siebel, SAP CRM, Net Suite CRM and
Oracle on Demand) in order to define which one is the most suitable to satisfy various clients
requirements.
* Improvement of the KPIs allowing a better monitoring of the development team performance
* Establishment of strategic partnership with external providers (software and consulting firms)
* Off-shore, near-shore Supplier management (set-up of outsourcing policies, performance
assessment)
* Rework of the delivery model and methodology
* Set-up the company to be "compliance ready" based on the standards of clients (pharma,
banking,etc)
* Establishment of a new pricing matrix to increase billing profitability
* Improvement of the KPIs allowing a better monitoring of the business value generated
* Involvement in events preparation and ROI
* Involvement in marketing material design
* Deployment of Pardot as marketing automation tool
02/2012
-
06/2013
CRM Manager
CGI
Description: Provides a complete range of services including outsourcing, systems integration,
management consulting, and security.72400 employees in 40 countries. Revenue in 2012 $5,2 billion.
Role and responsibilities: Senior Business Analyst and CRM Project Manager: manage and lead CRM
projects from requirements gathering to users training and solution deployment. Also involved in
vendors partnership and bid management. Direct management of resources from our Indian development
center.
Significant contributions:
* Trained younger consultants to business process analysis and CRM project methodology
* Providing excellent business development support, which helped win major bids for 3 out of 4
projects in 6 months' time, against very strong competitors (Accenture, CAPGEMINI and Business &
Decision).
* Vendors management and partnership establishment (Salesforce, Selligent, etc)
* Definition of KPI for monitoring and evaluation of our business strategy
management consulting, and security.72400 employees in 40 countries. Revenue in 2012 $5,2 billion.
Role and responsibilities: Senior Business Analyst and CRM Project Manager: manage and lead CRM
projects from requirements gathering to users training and solution deployment. Also involved in
vendors partnership and bid management. Direct management of resources from our Indian development
center.
Significant contributions:
* Trained younger consultants to business process analysis and CRM project methodology
* Providing excellent business development support, which helped win major bids for 3 out of 4
projects in 6 months' time, against very strong competitors (Accenture, CAPGEMINI and Business &
Decision).
* Vendors management and partnership establishment (Salesforce, Selligent, etc)
* Definition of KPI for monitoring and evaluation of our business strategy
02/2012
-
03/2012
Senior Business Analyst
Chronopost is one of the biggest express delivery provider in the world. 3500 employees. €665
million turnover.
In-house pricing application development based on Force.com technology integrate to a salesforce
application. Location: Paris (France)
* Led requirements gathering workshops
* Defined and designed detailed business process specifications deliverable.
* Created pricing monitoring performance framework with new reports and dashboards.
* Drafted tests procedures which included guidelines for creating tests cases, tests scripts,
methods for capturing tests results, and resolving tests anomalies
* Performed tests execution, resources management
Selected Achievements:
* Ensured operational continuity and excellence. Worked for over 65 hours per week, in order to
complete the design and the build of the new pricing system as per time/scope/budget and quality.
million turnover.
In-house pricing application development based on Force.com technology integrate to a salesforce
application. Location: Paris (France)
* Led requirements gathering workshops
* Defined and designed detailed business process specifications deliverable.
* Created pricing monitoring performance framework with new reports and dashboards.
* Drafted tests procedures which included guidelines for creating tests cases, tests scripts,
methods for capturing tests results, and resolving tests anomalies
* Performed tests execution, resources management
Selected Achievements:
* Ensured operational continuity and excellence. Worked for over 65 hours per week, in order to
complete the design and the build of the new pricing system as per time/scope/budget and quality.
11/2010
-
01/2012
CRM Manager
Kurt Salmon
Description: Provides a complete range of services including outsourcing, systems integration,
management consulting, and security.72400 employees in 40 countries. Specialized in Private Banking,
Capital Market.
Role and responsibilities: CRM Consultancy Manager and Senior Business Analyst: manage and lead CRM
projects from requirements gathering/analysis to users training and solution deployment as well as
manage the development of the new CRM practice
Significant contributions:
* Involved in the establishment and development of a new CRM practice within Kurt Salmon
Luxembourg: delivered CRM project methodology and best practices, trained new CRM consultants
being previously financial services consultants. Also contributed to win major bids for 6 out of
eleven in 9 months and business development (participation to events, private banking CRM
vendors' research & partnership, opportunity management and leads detection).
management consulting, and security.72400 employees in 40 countries. Specialized in Private Banking,
Capital Market.
Role and responsibilities: CRM Consultancy Manager and Senior Business Analyst: manage and lead CRM
projects from requirements gathering/analysis to users training and solution deployment as well as
manage the development of the new CRM practice
Significant contributions:
* Involved in the establishment and development of a new CRM practice within Kurt Salmon
Luxembourg: delivered CRM project methodology and best practices, trained new CRM consultants
being previously financial services consultants. Also contributed to win major bids for 6 out of
eleven in 9 months and business development (participation to events, private banking CRM
vendors' research & partnership, opportunity management and leads detection).
10/2011
-
12/2011
CRM Senior Consultant
The EIB is the European Union's bank. As the largest multilateral borrower and lender by volume, it
provides finance and expertise for sound and sustainable investment projects which contribute to
furthering EU policy objectives.
Project: Study of the EIB IT system applications containing stakeholders and customers data in order
to consolidate them in a single customer data referential. Location: Luxembourg (Luxembourg)
* Led customer data repository processes and usage analysis amid the European Investment Bank
applications
* Gathered requirements for the coming implementation of a new CRM package
* Benchmarked various CRM packages (Salesforce, MS CRM Dynamics, Siebel, SAP CRM Sugar CRM and
Oracle on Demand) in order to define which one is the most suitable to satisfy EIB requirements.
* Risk analysis related to the implementation of a new CRM package, especially about integration
and adoption risk.
Selected Achievements:
* Developed data referential architecture, allowed the EIB reaching data quality and integrity by
reducing 100% of double entries and increased by 37% its teams' productivity.
* Interacted efficiently with the EIB directors (basically difficult because of the vertical
hierarchical organization and internal political matters). This allowed us becoming a privileged
interlocutor for the IT projects of the EIB and facilitating contracts negotiations.
provides finance and expertise for sound and sustainable investment projects which contribute to
furthering EU policy objectives.
Project: Study of the EIB IT system applications containing stakeholders and customers data in order
to consolidate them in a single customer data referential. Location: Luxembourg (Luxembourg)
* Led customer data repository processes and usage analysis amid the European Investment Bank
applications
* Gathered requirements for the coming implementation of a new CRM package
* Benchmarked various CRM packages (Salesforce, MS CRM Dynamics, Siebel, SAP CRM Sugar CRM and
Oracle on Demand) in order to define which one is the most suitable to satisfy EIB requirements.
* Risk analysis related to the implementation of a new CRM package, especially about integration
and adoption risk.
Selected Achievements:
* Developed data referential architecture, allowed the EIB reaching data quality and integrity by
reducing 100% of double entries and increased by 37% its teams' productivity.
* Interacted efficiently with the EIB directors (basically difficult because of the vertical
hierarchical organization and internal political matters). This allowed us becoming a privileged
interlocutor for the IT projects of the EIB and facilitating contracts negotiations.
03/2011
-
10/2011
CRM Manager
Change Management Champion
World's largest provider of connectivity solutions. Revenue in 2011: $14, 3 billion.
Project: Change management lead in Europe in a context of worldwide Salesforce (Sales & Service
Cloud) deployment (4000+ users) on multiple organizations - SFA project. Location: Darmstadt
(Germany). Technical environment: Salesforce, MS Dynamics AX.
* Involved in the design, planning and running of the change management plan (communication, events
and training)
* Gathered and analyzed users feedbacks from surveys, interviews and heatmap's software (Click
Tale)
* Interface between the business and the technical teams
* Drafted Administrators & Key users training deliverables
* Defined KPI and Monitored the performance of the end users support
* Led European change program local teams (17 persons)
Selected Achievements:
* Reached 90%+ adoption rate for the change management campaign on a population of 1200+ users
population
* Established successfully a Salesforce skill centre dedicated to deliver Salesforce's training to
users and ensure best practices compliance.
Project: Change management lead in Europe in a context of worldwide Salesforce (Sales & Service
Cloud) deployment (4000+ users) on multiple organizations - SFA project. Location: Darmstadt
(Germany). Technical environment: Salesforce, MS Dynamics AX.
* Involved in the design, planning and running of the change management plan (communication, events
and training)
* Gathered and analyzed users feedbacks from surveys, interviews and heatmap's software (Click
Tale)
* Interface between the business and the technical teams
* Drafted Administrators & Key users training deliverables
* Defined KPI and Monitored the performance of the end users support
* Led European change program local teams (17 persons)
Selected Achievements:
* Reached 90%+ adoption rate for the change management campaign on a population of 1200+ users
population
* Established successfully a Salesforce skill centre dedicated to deliver Salesforce's training to
users and ensure best practices compliance.
11/2010
-
03/2011
CRM Senior Consultant
The European Commission is the executive body of the European Union responsible for proposing
legislation, implementing decisions, upholding the Union's treaties and day-to-day running of the
European Union.
Project: Salesforce implementation (Sales cloud, Partner Portal, Chatter) to streamline European
Commission relationship with all its IT programs stakeholders (contractors, Government, European
Union bodies, etc). Location: Brussels (BELGIUM). Technical environment: MS Dynamics CRM, Siebel,
Salesforce, Oracle On Demand
* Led feasibility study by comparing various CRM packages (Salesforce, MS CRM Dynamics, SAP CRM,
and Oracle on Demand) in order to define which one is the most suitable to satisfy European
Commission's requirements
* Exact Target integration
* Interface between the business and the technical teams
* Designed target applicative and functional architecture
* Involved in Salesforce's solution the proof of concept's building
Selected Achievements:
* Implemented Successfully programs management capabilities in Salesforce (Via Attask) and complex
management of stakeholders (via Salesforce Partner Portal): Hundred thousand euros saved per
years
* Released successfully complex reports & dashboards to manage stakeholders contractors
performances: brought real-time knowledge of the financial and projects status
* Supported the client to prepare a coming integration project based on our released proof of
concept
legislation, implementing decisions, upholding the Union's treaties and day-to-day running of the
European Union.
Project: Salesforce implementation (Sales cloud, Partner Portal, Chatter) to streamline European
Commission relationship with all its IT programs stakeholders (contractors, Government, European
Union bodies, etc). Location: Brussels (BELGIUM). Technical environment: MS Dynamics CRM, Siebel,
Salesforce, Oracle On Demand
* Led feasibility study by comparing various CRM packages (Salesforce, MS CRM Dynamics, SAP CRM,
and Oracle on Demand) in order to define which one is the most suitable to satisfy European
Commission's requirements
* Exact Target integration
* Interface between the business and the technical teams
* Designed target applicative and functional architecture
* Involved in Salesforce's solution the proof of concept's building
Selected Achievements:
* Implemented Successfully programs management capabilities in Salesforce (Via Attask) and complex
management of stakeholders (via Salesforce Partner Portal): Hundred thousand euros saved per
years
* Released successfully complex reports & dashboards to manage stakeholders contractors
performances: brought real-time knowledge of the financial and projects status
* Supported the client to prepare a coming integration project based on our released proof of
concept
09/2010
-
11/2010
Application Architect
Reed Midem
Freelance
Application Architect (Onsite, Client - Reed Midem) September 2010 to November2010
Reed Midem is the world's leading organizer of premium professional events for entertainment and
real estate sectors.
Project: Design of a master plan in a context of total rework of the Reed Midem IT architecture with
a target architecture structured around Salesforce (SFA solution), Exact Target, and Force.com
technology. Location: Paris (France)
* Led business analysis processes: business requirements gathering (workshop) & analysis,
specifications drafting, solution design
* Exact Target integration
* Designed Multi-level System cartography: Business, Metadata, Architecture, Technical
* Involved in the specifications of an Email marketing tool integrated to Salesforce (Exact Target)
Selected Achievements:
* Delivered target architecture, adopted by Reed Midem and helped increasing business productivity
by 35% and reduced costs by 19%.
Application Architect (Onsite, Client - Reed Midem) September 2010 to November2010
Reed Midem is the world's leading organizer of premium professional events for entertainment and
real estate sectors.
Project: Design of a master plan in a context of total rework of the Reed Midem IT architecture with
a target architecture structured around Salesforce (SFA solution), Exact Target, and Force.com
technology. Location: Paris (France)
* Led business analysis processes: business requirements gathering (workshop) & analysis,
specifications drafting, solution design
* Exact Target integration
* Designed Multi-level System cartography: Business, Metadata, Architecture, Technical
* Involved in the specifications of an Email marketing tool integrated to Salesforce (Exact Target)
Selected Achievements:
* Delivered target architecture, adopted by Reed Midem and helped increasing business productivity
by 35% and reduced costs by 19%.
01/2009
-
09/2010
Solution Lead
CAPGEMINI
Description: Provides a complete range of services including outsourcing, systems integration, and
management consulting and security.121026 employees in 48 countries.
Role and responsibilities: CRM Solution Lead: Delivered CRM expertise on business process analysis
in the following areas: sales force automation, customer support, marketing campaign. Activities
were: requirements gathering workshops, project management, application build & test, users
training, deployment and post-deployment support.
Significant contributions:
* Built a Salesforce CRM implementation commercial offer for mid-sized business and detected 4
qualified lead (2 converted in clients)
* Contributed to win major bids for 2 out of 3 in 6 months
* Involved by an insurance client in the design of a loyalty program its brokers' network. An
additional activity to the initial project which generates more revenue from this account.
management consulting and security.121026 employees in 48 countries.
Role and responsibilities: CRM Solution Lead: Delivered CRM expertise on business process analysis
in the following areas: sales force automation, customer support, marketing campaign. Activities
were: requirements gathering workshops, project management, application build & test, users
training, deployment and post-deployment support.
Significant contributions:
* Built a Salesforce CRM implementation commercial offer for mid-sized business and detected 4
qualified lead (2 converted in clients)
* Contributed to win major bids for 2 out of 3 in 6 months
* Involved by an insurance client in the design of a loyalty program its brokers' network. An
additional activity to the initial project which generates more revenue from this account.
02/2009
-
06/2009
CRM Consultant
Major player on executives job search markets, APEC brings to its customers expertise on
recruitment, competencies management, career path advisory. 39000 companies and 800000 executives
and fresh graduate use APEC services in France.
Project: Salesforce CRM implementation -SFA- in a context of APEC's IT architecture total rework. Technical
environment: Agresso, Salesforce, Mercury Quality Center, Peoplesoft.
* Involved in requirements gathering workshop: business requirements analysis, specifications
drafting, solution design
* Configured Salesforce: Standards and custom objects, roles and profiles management, validation
rules, workflows, data migration
Selected Achievements:
* Selected to become functional lead of the data migration
recruitment, competencies management, career path advisory. 39000 companies and 800000 executives
and fresh graduate use APEC services in France.
Project: Salesforce CRM implementation -SFA- in a context of APEC's IT architecture total rework. Technical
environment: Agresso, Salesforce, Mercury Quality Center, Peoplesoft.
* Involved in requirements gathering workshop: business requirements analysis, specifications
drafting, solution design
* Configured Salesforce: Standards and custom objects, roles and profiles management, validation
rules, workflows, data migration
Selected Achievements:
* Selected to become functional lead of the data migration
01/2009
-
04/2009
CRM Consultant
AGF
AGF is one of the major French insurance company, a wholly owned subsidiary by Allianz (12th-largest
financial services group in the world).11000 employees in France. French's revenue in 2011 €48,4
millions.
Project: implementation of a sales force and broker network performance monitoring tool based on
Salesforce CRM - SFA. Location: Paris (France) Technical environment: Salesforce, Peoplesoft
* Involved in requirements gathering workshop: business requirements analysis, specifications
drafting, solution design and interface between the business and the technical teams
* Benchmarked various CRM packages (Salesforce, Siebel and SAP CRM in order to define which one is
the most suitable to satisfy AGF requirements.
* Selected to be involved in a brokers' network new loyalty program design (brand awareness and
notoriety increased by 22%)
* Configured Salesforce: Standards and custom objects, roles and profiles management, validation
rules, workflows, partner portal, reports & dashboards
Selected Achievements:
* Selected to contribute to the bid of this project, which has been won
* Satisfied by the delivery quality of our team, I have been involved by the client in the design
of a loyalty program for their brokers' network. An additional activity which generates more
revenue from this account.
financial services group in the world).11000 employees in France. French's revenue in 2011 €48,4
millions.
Project: implementation of a sales force and broker network performance monitoring tool based on
Salesforce CRM - SFA. Location: Paris (France) Technical environment: Salesforce, Peoplesoft
* Involved in requirements gathering workshop: business requirements analysis, specifications
drafting, solution design and interface between the business and the technical teams
* Benchmarked various CRM packages (Salesforce, Siebel and SAP CRM in order to define which one is
the most suitable to satisfy AGF requirements.
* Selected to be involved in a brokers' network new loyalty program design (brand awareness and
notoriety increased by 22%)
* Configured Salesforce: Standards and custom objects, roles and profiles management, validation
rules, workflows, partner portal, reports & dashboards
Selected Achievements:
* Selected to contribute to the bid of this project, which has been won
* Satisfied by the delivery quality of our team, I have been involved by the client in the design
of a loyalty program for their brokers' network. An additional activity which generates more
revenue from this account.
10/2008
-
12/2008
CRM Consultant
COTRAL is a French supplier of hearing protections. More than 20235 companies trusting their
products all around the world.
Project: Salesforce (SFA project) end-users and administrators training. Technical environment:
Salesforce, Peoplesoft
* Drafted users and administrators training deliverables: training guides with business cases and
workbooks
* Trained end users and administrators
Selected Achievements:
* Trained successfully the 27 attendees with an average satisfaction mark of 93%
products all around the world.
Project: Salesforce (SFA project) end-users and administrators training. Technical environment:
Salesforce, Peoplesoft
* Drafted users and administrators training deliverables: training guides with business cases and
workbooks
* Trained end users and administrators
Selected Achievements:
* Trained successfully the 27 attendees with an average satisfaction mark of 93%
02/2007
-
12/2008
CRM Consultant
Kerensen Consulting
Business-oriented consulting firm Kerensen Consulting is the first Salesforce integrator in France
positioned as expert on cloud technologies. 60 employees in France.
Role and responsibilities: CRM Consultant: Delivered CRM expertise on CRM business process analysis
in the following areas sales force automation, customer support, marketing campaign. Also involved
in project management: project communication, budget, risk assessment, milestones follow-up.
Selected Achievement:
* Drafted a white book showing how Software as a Service, Platform as a Service and Infrastructure
as a Service were about to transform businesses and IT project approach.
* Selected to perform an international deployment methodology knowledge transfer to new-comers on a
Salesforce CRM roll-out in 24 countries.
positioned as expert on cloud technologies. 60 employees in France.
Role and responsibilities: CRM Consultant: Delivered CRM expertise on CRM business process analysis
in the following areas sales force automation, customer support, marketing campaign. Also involved
in project management: project communication, budget, risk assessment, milestones follow-up.
Selected Achievement:
* Drafted a white book showing how Software as a Service, Platform as a Service and Infrastructure
as a Service were about to transform businesses and IT project approach.
* Selected to perform an international deployment methodology knowledge transfer to new-comers on a
Salesforce CRM roll-out in 24 countries.
02/2008
-
10/2008
CRM Consultant
Thales
Thales is a world-class player in critical information systems covering the following areas -
defense, security, space, aerospace and ground transportation. 67000 employees in 56 countries.
Project: Salesforce CRM (SFA) integration for the sales engineers teams of Thales D3S.Location:
Paris (France). Technical environment: Clarity, Salesforce, Mercury Quality Center
* PMO: budget and milestones follow up, gap analysis, risk management, steering committee planning
and co-leading
* Configured Salesforce: Standards and custom objects, roles and profiles management, validation
rules, workflows, reports & dashboards
* Involved in requirements gathering workshop
Selected Achievements:
* Project delivered as expected on time and budget
* Selected to work on a transverse accredited defence project related to the CRM integration
project
defense, security, space, aerospace and ground transportation. 67000 employees in 56 countries.
Project: Salesforce CRM (SFA) integration for the sales engineers teams of Thales D3S.Location:
Paris (France). Technical environment: Clarity, Salesforce, Mercury Quality Center
* PMO: budget and milestones follow up, gap analysis, risk management, steering committee planning
and co-leading
* Configured Salesforce: Standards and custom objects, roles and profiles management, validation
rules, workflows, reports & dashboards
* Involved in requirements gathering workshop
Selected Achievements:
* Project delivered as expected on time and budget
* Selected to work on a transverse accredited defence project related to the CRM integration
project
02/2007
-
04/2008
CRM Consultant
Arval
Subsidiary of BNP Paribas, Arval is a specialist in full service multi-brand vehicle leasing.4000
employees in 23 countries.
Project: Salesforce CRM (SFA) roll-out in 24 countries. Location: Paris (France). Technical
environment: Salesforce
* Involved in France requirements gathering and analysis
* Involved in core model approach specifications (and gap analysis) for the following countries:
United Kingdom, Canada and Brazil.
* Configured Salesforce: Standards and custom objects, roles and profiles management, validation
rules, workflows, reports & dashboards
* Involved in user acceptance tests: tests executions, reporting communication
Selected Achievements:
* Project delivered as expected on time and budget
* Selected to perform international roll-out methodology knowledge transfer to new-comers on the
project
employees in 23 countries.
Project: Salesforce CRM (SFA) roll-out in 24 countries. Location: Paris (France). Technical
environment: Salesforce
* Involved in France requirements gathering and analysis
* Involved in core model approach specifications (and gap analysis) for the following countries:
United Kingdom, Canada and Brazil.
* Configured Salesforce: Standards and custom objects, roles and profiles management, validation
rules, workflows, reports & dashboards
* Involved in user acceptance tests: tests executions, reporting communication
Selected Achievements:
* Project delivered as expected on time and budget
* Selected to perform international roll-out methodology knowledge transfer to new-comers on the
project
08/2006
-
01/2007
CRM Analyst
Takezo France
Subsidiary of ISOBAR, Takezo is a French web agency specialized in Ecommerce,SEO, SEM and online
advertising.
Project: Survey about online and offline advertising influence on consumers purchasing behaviors.
Location: Paris (France). Technical environment: Latent Gold, Statistica
* Used different methods for quantitative and qualitative analysis of the answers: decision tree,
learning curves and logistic regressions
Selected Achievements:
* Findings of the survey have been used as basis to rework Takezo consultancy and business approach
advertising.
Project: Survey about online and offline advertising influence on consumers purchasing behaviors.
Location: Paris (France). Technical environment: Latent Gold, Statistica
* Used different methods for quantitative and qualitative analysis of the answers: decision tree,
learning curves and logistic regressions
Selected Achievements:
* Findings of the survey have been used as basis to rework Takezo consultancy and business approach
11/2004
-
09/2006
CRM Analyst
Deutsche Bank France
Deutsche Bank AG is a German global banking and financial services company. Over 100000 people in 70
countries. Revenue in 2011 €33.2 billion.
Project: New credit scoring and customer segmentation system implementation. Location: Angers
(FRANCE). Technical environment: Sas Enterprise Miner, Statistica.
* Involved in customer advanced segmentation and scoring's KPIs definition
* Statistical analysis of the financial behavior of customers requesting a credit
Selected Achievements:
* Customer risk lowered by 27%
countries. Revenue in 2011 €33.2 billion.
Project: New credit scoring and customer segmentation system implementation. Location: Angers
(FRANCE). Technical environment: Sas Enterprise Miner, Statistica.
* Involved in customer advanced segmentation and scoring's KPIs definition
* Statistical analysis of the financial behavior of customers requesting a credit
Selected Achievements:
* Customer risk lowered by 27%
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