Profileimage by Kale Nostrand Versitile SEO / SEM Specialist * Data Analyst * Webmaster * Project Manager from Edmonds

Kale Nostrand

available

Last update: 27.03.2014

Versitile SEO / SEM Specialist * Data Analyst * Webmaster * Project Manager

Graduation: not provided
Hourly-/Daily rates: show
Languages: English (Native or Bilingual)

Skills

SEM, Google Analytics, SEO, Google AdWords, Email Marketing, PPC, Wordpress, CSS, Facebook, Social Media, HTML, Salesforce.com, CRM, Organic Search, Web 2.0, Photoshop, Account Management, CAP, Bing Webmaster Tools, Creative Writing, Google Partnership Certification, Google Webmaster Tools, Linux, Oracle, Product Studio, Siebel, SQL, Strong Communication Skills, Technical Support, Troubleshooting, Web-Based Media Support, YouTube, Microsoft Operating Systems, Apple OS, B2B Marketing, Compliance, Social Media Marketing, XML, Microsoft Excel, Escalations Management, Escalation Resolution, WordPress, Databases, Keyword Research, E-commerce, Google Webmaster, Bing Webmaster

Project history

Freelance
Freelance SEO / SEM / Webmaster / Web Design / Data Analyst
10.2010 - today
Cohesively integrate social media platforms to expand exposure for on-line communities and maximize awareness of new products and services as well as define distinct and strong visibility for customer sites.

Devise and cultivate fresh methods to effectuate web 2.0 assets and technologies to effectively drive campaign and overall rankings.

Managed Web and interactive communications projects from initial consultation through successfully launch inspiring a digital relationship between company, customer and budding social community.

Organize and perform maintenance on all applications used in every day processes for a more efficient and effective management resulting in accurate data output and reporting.

Designed various creatives encompassing banner ads, marketing and promotional emails, newsletters and landing pages in addition to producing and editing graphic manipulations and optimizations, down-loadable medias and original videos.

Develop catered, specific and general analytics reports using marketing performance data gathered using Google Analytics, SQL, MS Access and other company and web based data sources such as Zoho.

Developed user-interface, general information architecture and navigation principles for client Web sites

Formulate, design and deploy sites providing on boarding, customer training for site and email access as well as set up. Guided site owner through user interface functionality as well as provide monthly maintenance, updates or new user content.
Information Technology and Services


Microsoft
Xbox Live - Data Analyst
04.2013 - 06.2013
Manage and update content ingestion for an entertainment services and media content provided by Xbox Live.

Data analytics for the content ingestion.

Authoring extensive Excel reports focusing on trends.

Created and implement new user interface housing all content providers information and related data concerning provided medias and services.

Managed heavy flow of content data, set up libraries, schemas and mapping with newly birthed CRM tool / user interface.

Collection of all data and information for content providers to build new database in which the new user interface would pull from by means of authoring, manipulating and executing SQL queries.

Aided in design of new database to be used for Xbox Live media services.
Computer Software
10,001+ employees

Microsoft
Xbox Live - Tier II Fraud Support
11.2012 - 01.2013
Xbox fraud division examining and resolving highly escalated unauthorized access fraud cases.

Review each case thoroughly using systems including: CAP, Access and Product Studio to determine unauthorized access, familiar fraud or no evidence.

Update all means of access to the customer’s account, refund money and/or points that were used by the attacker and in all cases respond via email with the findings and explanations of these findings.

IP address and console serial number research and cross referencing to map out relative information regarding possible fraud and validate all findings.

Author, manipulate and execute SQL queries to find all possible related inquiries and data pertaining to any and all given cases.
Computer Software
10,001+ employees

Google
Visual Data Specialist
06.2011 - 08.2011
Implementation of geographic information systems and mapping software.

Build proposals for more desirable, expedient and efficient GPS routing.

Capture, identify and resolve critical problems with data and images.

Strategize and employ key Meta data and other information needed with a high grade of accuracy.

Undertake highly escalated issues with immediate and 100% resolution.
Internet
10,001+ employees

Cobalt Group
Search Engine Optimization Specialist
06.2008 - 10.2010
Blueprint, generate and interpret periodic marketing data performance reports used in ongoing site traffic analysis, monitoring organic and paid search placement, evaluating overall search engine optimization strategy effectiveness.

Advocate product improvement suggestions to improve a customer\'s ranking in a competitive search engine optimization environment.

Design and test A/B variants.

Develop and implement effective search engine optimization (SEO) strategies for assigned customers’ websites, with the goal of generating increased targeted web traffic and higher lead collaborated with and supported account advocates to achieve the customers’ strategic search engine optimization goals.

Implement, develop and adhere to the constant ever changing field by improving and updating search engine optimization standards as well as applying industry - standard search engine optimization techniques to customer websites.
Marketing and Advertising
1001-5000 employees

Cardiac Science
Regulatory Affairs Compliance Specialist
10.2007 - 10.2008
Address issues to close on the following platforms. Eclipse ECG, electrocardiograms (atria line) and automated external defibrillator.

Assist customer service in identifying in clinical issues from equipment malfunctions and process “reportable” MDR events.

Create and modify various excel and access databases.

Invent report queries for customized and specific data needs and performance data utilizing SQL, MS Access, Oracle and other databases.

Analyze data and identify trends; prepare formal reports for management and provide information including product.

Create baseline and vigilance reports with sop time lines and provide to the agency in a timely manner.
Information Technology and Services


AT&T Wireless
Swat Team Project Manager & eTeam Escalations Coordinator
07.2001 - 06.2007
Pioneered and assembled an innovative on and off-line team to resolve issues with a premature Siebel system implementation and integration.

Authored training and knowledge base material for error correction procedures and documents for several CRM systems utilized.

Trained employees in systems, systems implementation and upgrades, policy and procedures and new-hires.

Utilize systems and knowledge applications to troubleshoot and resolve errors generated in a variety of systems such as Siebel, SIMS, nut and HLR.

Integrated TDMA technologies and CRMs to 3G / GSM technologies and CRMs.

Coordinated and supported escalated situations for maximum resolution and 100% follow through.

Write and execute precise performance and analytic data specific reports and queries utilizing SQL, MS Access, Oracle, Siebel and other data sources used in specific company and tier leveled departments.

Leveraged resources when and if the queues were out of service level agreement.

Created and sent out daily reports showing the progress of each queue as well as followed up with processing reps.

Managed inbound eTeam projects, assigning projects, and requests to co-workers taking into consideration size of project and individual rep skill set as well as filter each project and request to determine business relevancy and customer impact.
Information Technology and Services

Local Availability

Only available in these countries: USA
UTC-7
Available to work on weekends over a short notice. Can adapt to client's time zone.

Other





Profileimage by Kale Nostrand Versitile SEO / SEM Specialist * Data Analyst * Webmaster * Project Manager from Edmonds Versitile SEO / SEM Specialist * Data Analyst * Webmaster * Project Manager
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