Internet Marketing and SEO, SEM Professional

• Create and manage a strong SEO strategy for multiple client accounts
• Hold a monthly strategy meeting with team for each campaign
• Create a 3 month strategy roadmap for each campaign
• Manage team with a strong focus on client retention
• Perform ongoing analysis to help guide the strategy for each client
• Site analysis
• Competitive analysis
• SERP analysis
• Link building audits
• Webmaster tools analysis
• Analytics analysis with specific utilization and understanding of
o Advanced segmentation and regular expressions
o Goal and event tracking
• Identify custom tasks to be fulfilled for each client campaign
• Oversee and assist with SEO strategy execution
• Oversee and finalize all deliverable creation
• Perform quality checks on team’s work output looking for:
• Efficiency
• Accuracy
• Effectiveness
• Train individual team members to better understand SEO and achieve client goals
• Assist in creating professional training curriculum that will be used for SEO team training
• Assist in conducting regular trainings for each role on best practices and procedures for search engine optimization

My strengths lie in my ability to find solutions and think outside the box, my strong communication skills, my ability to adhere to strict deadlines and juggle multiple projects and priorities, and my attention to detail and accuracy when gathering data, conducting analysis and preparing reports. I work well with others and enjoy a collaborative team environment.

When it comes to SEO, I employ a multi-pronged approach that involves methods such as keyword analysis, metadata, the creation of unique and relevant content, link building, competitor analysis and social media. Whatever the methods, you can be assured they are accompanied by thorough analysis and data to continually monitor and optimise their effectiveness.

These strategies have enabled me to develop effective SEO campaigns for a number of major clients, including a leading clothing retailer which enjoyed huge boosts in organic traffic, search engine ranking and revenue as a result.

I am a strong communicator with fantastic client service and account management skills. Confident giving regular presentations in boardroom settings, I am comfortable conveying what can be quite technical information to clients in a simple and informative manner.