Description
Email Campaign Digital Analyst- Contract- 6 months
HSBC urgently requires an accomplished Digital Analyst to provide expertise in the production, delivery and analysis of customer email campaigns within our Retail Banking and Wealth Management function of the bank.
The Outbound Messaging Function sits within the Digital Centre of Excellence and is responsible for the creation of targeted email campaigns to our customers as well as in analysing and reporting upon Customer Experience and responses data gathered throughout the timeline of the campaign. Working with Salesforce and Adobe Experience Manager (AEM) the successful Email Campaign Digital Analyst with use a variety of tools to create engaging, target emails that will increase ROI, Sales and interest in HSBC Products.
Coupled with your skills in Digital Data Analysis and Email Campaigns you will also demonstrate sound business acumen and stakeholder engagement skills building successful and trusting relationships with multiple teams within the Digital Centre of Excellence.
Principal Accountabilities:
- Gather requirements and create briefs based upon recommendations and target groups
- Work closely with a variety of Digital teams including but not limited to; CRM, Data Analysis, UX/UI Design, Copy Writing, Digital Governance to build email campaigns linked closely to key target groups
- Liaise with content and design teams to build email campaigns whilst gathering and capturing customer data to build marketing lists to be used to target customers
- Test email's using Litmus
- Analyse results of campaigns using Adobe Analytics and decision engines
Knowledge & Experience required:
- Email campaign and Analysis experience ideally within the Retail sector or high traffic organisation
- Well versed in the use Salesforce or alternatively other market leading CRM Systems
- Accomplished in the use of Decision Engines
- Data Analysis and campaign analysis skills
- Strong communication and stakeholder engagement skills with requirements gathering skills
- Previous experience in working to Agile project methodologies and/or creative, Digital production environments