Description
Digital Marketing Manager/Digital Acquisition Manager/Paid Acquisition Specialist
My client are searching for an interim digital marketing manager whilst thye recruit for the role on a permanent basis. The successful candidate will be a contract specialist who is able to have significant short term influence on the delivery of a cross channel digital marketing plan with excellent cross team collaboration and leadership. The interim post is likely to last for 3 months with a possibility of being extended.
You will be the driving force in maintaining the delivery of both B2C and B2B growth targets. This growth will be achieved through the ownership and delivery of all digital media including PPC, Display, Social, Affiliate and other marketing channels. Successful management of 3rd party relationships will ensure customer, CPA, CRO and LTV targets are met. You will also be responsible for setting the content strategy, pulling together external agencies and departments across the business in order to build on and deliver against the work done to date.
You will expected to be proactive and take ownership of their responsibilities and to support the wider Marketing team from customer journey through to offline. You will analyse performance of various campaigns, using actionable data to optimise and further grow digital channels
Experience & Skills Required:
Experience as a digital marketing professional in either a client side or agency environment
Strong B2C marketing experience and B2B experience is highly desirable
Experience of using paid advertising across PPC, Display and Social Media
Experience of using affiliate networks
Experience of using Google Analytics (or similar tools) for reporting and insight.
Experience of building and delivery of digital acquisition channels
Experience of managing budgets
Experience of managing external agency relationships with significant budgets
Confident in influencing people and managing projects.
Strong interpersonal skills.
Experience in Energy or similar regulated industries
If you are interested then please reply to this advert with your up to date Cv and any additional information about your past successes in a similar role.