Description
Do you have experience working as a Personalisation Manager? Or have worked with Big Data and personalisaing marketing campaigns?
We are currently on the lookout for a Personalisation Manager to join our of our clients, a gloal sporting site, in either their Belfast or Portsmouth office to help shape their use of Big Data and Machine Learning to drive the relevancy of their marketing.
You will be working closely with the Data, Engineering and Marketing teams to help reach their 2.5m customers globally.
Key Responsibilities:
- Act as product owner for personalisation across all channels for Wiggle and Chain Reaction Cycles
- Work with our Data and Engineering teams to ensure we build the right data platform for personalisation
- Work with our Data and Engineering teams to ensure we make this data platform available to all channels
- Work with our Digtial Marketing and Customer Experience teams to ensure we leverage our data to ensure customer messages and experiences are relevant and engaging
- Own the Wiggle and Chain Reaction Cycles CRM roadmaps
- Own the CRM optimisation process from hypothesis > testing > learning > hypothesis
- Some travel will be required between offices in Portsmouth, Mallusk and Belfast.
Requirements:
- Experience of using Big Data platforms and Machine Learning to create data driven segments and prediction models
- Ecommerce CRM experience within the retail sector, working with large volumes of customer numbers
- Solid understanding of digital marketing channels
- Experience using customer segmentation to deliver successful marketing campaigns
- Excellent communication and interpersonal skills
- Highly numerate with an excellent attention to detail
- Strong analytical and quantitative skills, ability to use data to develop and measure marketing campaigns.
- Ability to prioritise workload and meet deadlines in a fast-paced environment.
Desirable:
- Experience in multivariate testing processes and providers (eg Qubit, Maxymiser) Understanding of developments within machine learning and AI
- Understanding of big data platforms
- Understanding of how prediction algorithms can be used in CRM
If that sounds like you, please give Aniella a call today!
At Hanover we believe in "greater digital recruitment".
We value being Transparent, Consultative, Innovative and Personable.