Description
Xcede are working with a well known retail brand who are looking for a Performance Marketing Manager for an initial 3 Month Contract.
You will report to the Head of Online Marketing and execute strategies based on commercial objectives and implement creative, cost-efficient campaigns to drive quality traffic and customer engagement.
This is client side contract will entail managerial responsibilities and you will have autonomy over the marketing strategy.
Responsibilities:
- Manage and grow performance activities in PPC, demand side platforms (DSPs) and Affiliate networks
- Manage marketing budget and forecast to deliver efficient return on investment
- Test new strategies & channels for increased traffic and revenue
- Work closely with other digital marketing team members to ensure strategies are in line with other channels
- Identify opportunity areas for growth and optimization
- Test, launch and scale digital lead generation through programmatic buying
- Communicate learnings and insights learned through campaigns across the company
- Be seen as an expert in the performance marketing space and be able to train other team members
Skills and Experience
- Your passion for digital will enable you to seek new areas/technology/channels for increased customer acquisition
-Additional knowledge of Real Time bidding (RTB) programmatic display buying, retargeting, Facebook ads, and affiliate marketing
- Familiar with demand side platforms (DSPs) and adservers (eg Doubleclick Bid Manager, Doubleclick Campaign Manager)