Description
Key Responsibilities:
- Coordinate loyalty infrastructure enhancement projects, asses their feasibility, customer impact and financial opportunities as well as win stakeholders buy-in for implementation
- Drive strategy to evolve the loyalty proposition by improving program efficiency and customer engagement
- Work closely with customer insights teams and lead customer research projects to assess customer impact of future program enhancements
- Maintain a strong relationship with the Product Development team in the USA.
- Be an active member of the UK Marketing team that drives for marketing creativity, innovation and results
- Manage the Campaign Manager and oversee wider team to deliver high quality marketing executions to bring more customers into the programme
- Deliver yearly budget planning, including forecasting of the program performance, establishing targets and seeking sign off from business
- Develop strong relationships with all stakeholders across the business at all levels
Key Skills:
- Experienced in Customer Relationship management and ideally in managing Loyalty programmes
- Highly analytical with a strong quantitative skill set and ability to self-educate
- Experienced in working in large scale Matrix organizations
- Comfortable and experienced in stakeholder management across all levels including senior execs
- Experience in owning and managing sizable budgets of >$10M
- Strong project management skills with the ability to manage projects from strategy, briefing, ideation & conceptual development through to implementation, post analysis, measurement and optimization
- Excellent communication and presentation skills