Econometrics - MMM - Marketing Mix Modelling

London  ‐ Onsite
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Description

Econometrics Contractor - London - SAS, Eviews, Media Effectiveness, Market Mix
Skills - Econometric modelling, Time Series, SAS, Eviews, Media, Marketing Mix

Major Marketing Agency is looking for an Econometrics Contractor to join their expanding team on an initial 6 month engagement. The company is a well-known agency with a great reputation in the industry, with exciting plans to be the number one provider in their field.

Using complex econometric techniques including Time Series Analysis and Panel Data Regression, you will be measuring the effectiveness of media and advertising campaigns and recommending marketing strategy based on the results. Using mainly Eviews and SAS, your team will provide custom made models and in turn, marketing strategy recommendations. You will be managing a team of modelling experts who specialise in optimising Marketing and Media effectiveness throughout multichannel environments.

This is a leading company which works with well-known global brands and clients. Moreover it is a professional company that prides itself on its creativity, work flexibility and individual growth.

Day rate is between £ per day + bonus, pension and excellent benefits

This role requires:
-Strong skills in either SAS, Eviews or a similar statistical package
-Econometric model building skills - market mix, media effectiveness
-5 years industry experience, either client side or agency
-Team management experience
-Experience liaising with and presenting to senior managers and clients
-BSc in numerical degree (MSc preferred) - maths, statistics, economics

Contact Munveer Jabbal or email (see below) for more information.

Parallel Consulting is a multi-awarding winning, global leader in Analytics & Data Science recruitment.
With over 12 years expertise, we assist our clients within Analytics, Customer & Marketing Insight, Web Analytics, Big Data, Data Science, Credit Risk and BI.

Start date
n.a
From
Parallel Consulting
Published at
16.03.2018
Project ID:
1522093
Contract type
Freelance
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