Marketing Manager

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flag_no United Kingdom
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Overview of Marketing Manager role:

The professional services arm of a global fintech enterprise is currently seeking an experienced Marketing Manager. We assist in providing payments-focused consulting, marketing, information and risk management services to financial institutions and merchants worldwide. With its unique category expertise, deep understanding of customer needs and successful track record in addressing complex challenges throughout the payments life cycle, our consulting arm addresses the challenges and opportunities of its clients, enhances the parent company's strategic and tactical performance and establishes our global thought-leadership pre-eminence.

We are looking for a marketing manager to support the Managed Services/Marketing function, the global business unit responsible for delivering marketing consulting capabilities for the advisory firm customer verticals: financial institutions, governments, retailers and E-commerce.

The successful candidate is expected to support the UK & Ireland business and be based in London. He/she is expected to start in May 2018.

The role requires the following:

  • Marketing Strategy & Consultancy - review, analyse and present clear and strategic recommendations to deliver result-driven marketing solutions that span across different functions and disciplines. He/she should be able to leverage deep knowledge of the UK&I payments industry, media insights and trends as well as consumer insights to design effective results-driven marketing and communication strategies
  • Campaign management & delivery - plan deliver the end-to-end execution of multi-channel marketing campaigns as well as tracking and measuring results
  • Media planning, channels management and deployment - Media management as well as ATL & BTL planning and implementation. Well-versed in fully-integrated omni-channel planning, development and implementation.
  • Credit Card Lifecycle Management - able to initiate ideas and implement marketing initiatives based on best practice across the full customer life cycle, from acquisition to retention
  • Client Management & Business Development - support the Managed Services (Marketing), Advisors to pitch for business opportunities as well as managing a few key banks/issuers and partners to identify and sell in' opportunities to provide marketing consultancy as well as to deliver marketing solutions and executions of superior standard in a timely and efficient manner.
  • Digital marketing - experienced and well-versed in end-to-end digital marketing which includes analytical review of media strategies and plans and working with partners to propose successful results-driven digital marketing strategies. Ability to hone in on trends and insights and propose innovative and strategic digital marketing solutions that drive value and results. Able to influence, drive and deliver the digital marketing agenda internally and with partners across all key marketing strategies and initiatives to achieve key business objectives and strong returns of marketing investments.
  • Stakeholder management - strong interpersonal skills to liaise and co-ordinate with agencies, stakeholders, issuers and partners
  • Analytics & portfolio management - leveraging, interpreting and analysing data and insights to plan and implement marketing initiatives.
  • Marketing support and administration - support and co-ordinate with internal and external parties to process payments and to ensure timely submission for financials through the core systems

All About You:

  • Bachelor's degree
  • Fluent English Language; additional languages a plus
  • Must have at least 10 years of experience driving results at a large financial institutions or industry with similar mechanics. Well versed in the payments industry and consumer needs in UK&I
  • Experience in working in a Matrix environment with multiple stakeholders and agendas
  • Credit/Debit card product life cycle marketing experience is a must. Experience should include: card acquisition, contactless, spend, loyalty and brand initiatives
  • Able to develop and deliver successful integrated marketing campaigns including digital, direct mail, and in-store channels
  • Strong digital marketing experience and an interest in new technology is a must - having designed and managed large campaigns end-to-end.
  • Comfortable developing and delivering marketing training on behalf of clients
  • Able to explore and understand client's needs and opportunities and develop marketing strategies to address these
  • Exceptional interpersonal and presentation skills with the ability to manage stakeholders across disciplines and seniority levels
  • Experienced in managing creative and media agencies
  • Analytical and results oriented; with ability to interpret internal and external data and insights to provide effective marketing recommendations and follow through the projects with immaculate, timely and hands-on execution
  • Comfortable working with advanced analytics colleagues to determine the appropriate date, segmentation and tracking for each campaign
  • Strong ability to manage multiple time sensitive projects across multiple disciplines and competent in managing projects of scale and with multiple deliverables
  • Commercially aware and comfortable managing project budgets and preparing project financial forecasts
  • Resilient and able to adapt to perform efficiently against tight and evolving timelines and client needs - must be comfortable working on occasions in ambiguous situations
  • Ability to work effectively well in a team and independently
  • Comfortable travelling to client sites in the UK and occasionally within Europe when the need arises

If you want to work at the cutting edge of global financial technology and actively succeed in making payments easy, free and transparent for everyone around the globe, then this is the role for you!