Description
Senior Market Research Manager - Pharma pharmaceutical - Oncology - Hematology - therapeutic Area - Business Intelligence - Market Insights - Medical/Healthcare
Our well known medical & Pharma client requires a Senior Market Research Manager provides the Integrated Brand Value Teams (IBVTs) with deep insights and actionable recommendations, derived from best in class market research, to inform business decisions on an EMEA level.
Key Responsibilities
- Market Research (MR) planning: Ensures that across therapeutic area/brands, MR plans are built and continuously updated to meet business objectives with the right balance of methodologies, timings, and costs
- Networks closely with Global MR colleagues to guide the development of Global MR plans that reflect region needs, and support the roll-out of Global research in-region
- Educates and coach BI and marketing colleagues on appropriate research strategies to address the brand key strategic questions
- Is expert in those therapy areas of personal responsibility and introduces relevant MR methods based on technical knowledge and skills
- Generates and presents customer and marketplace insights on a regional scale to shape and influence business strategies
- The role is EMEA based and will involve travel (50%) within the home country and across the EMEA region
Required Skills
- Demonstrated senior level experience in healthcare primary Market Research within the pharmaceutical industry and/or agency side
- A background and understanding of science and marketing
- A track record in Market Research within Oncology or Hematology fields is a real plus to take this assignment
- Commercially aware with strong presentation and communication skills and the ability to influence at all level
- Happy and able to travel up to 50% of the time to EMEA
McGregor Boyall is an equal opportunity employer and do not discriminate on any grounds.