Marketing Innovation Manager

Job type:
on-site
Start:
ASAP
Duration:
6 months
From:
Sanderson Recruitment Plc
Place:
Somerset
Date:
08/08/2018
Country:
flag_no United Kingdom
project ID:
1611440

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I am currently looking for a Marketing Innovation Manager to join a financial services company based in Bristol. The right candidate will be responsible for supporting the development of marketing innovation and revolutionising communication with customers.

Responsibilities:

  • Deliver customer focussed experiments, targeted at solving the most prominent of marketing challenges
  • Identify new techniques and channels for the personalisation of marketing communications
  • Communicate the results of experiments with the wider business and act as a SME expert on marketing innovation
  • Undertake further research on customer segmentation and how this can be more targeted and streamlined

Essential skills:

  • Experience of delivering customer communications across a wide range of channels (both online and offline channels)
  • Good knowledge of the latest marketing trends and technologies
  • Strong experience of customer segmentation and good understanding of data analysis
  • A fresh approach to challenges and the ability to challenge the status quo
  • Excellent creativity and confidence to present new ideas
  • Experience in any sector will be considered (including in-house and agency side)

For any further queries regarding this role, please contact Doug Gear on (see below)